Starting a finance blog is like opening the door to a world of financial knowledge and empowerment. It's your opportunity to demystify money matters, share savvy tips and help others take control of their finances.
Whether you're a financial expert or just passionate about personal finance, a finance blog allows you to connect with readers looking to improve their financial well-being. You can discuss budgeting, saving, investing and more—all while making complex financial concepts easy to understand.
Plus, a blog is an excellent way to document your own financial journey, set financial goals and inspire others to achieve financial success. So, if you're ready to share your financial wisdom and help others secure their financial futures, starting a finance blog is the way to go.
Why start a finance blog?
Starting a blog in finance can offer a wealth of benefits, including:
Help others: Sharing your financial experiences, including successes and setbacks, can inspire and motivate others facing similar financial challenges. Empower others to take control of their finances, reduce debt and achieve their financial goals.
Build trust: If you’re starting a finance business, providing valuable financial advice and insights online can build trust with potential clients, positioning you as a reliable source.
Personal growth: Blogging about finance encourages you to continually research and stay updated on financial trends, contributing to your own financial knowledge and growth.
Networking: Through your blog, you can connect with others in the financial industry, expanding your professional network and potentially opening up new opportunities.
Monetization: Over time, a successful finance blog can generate income through advertising, sponsored posts or affiliate marketing, making it a potential source of passive income.
Record your financial journey: Your blog serves as a personal financial diary, allowing you to track your financial progress, set and achieve goals and celebrate your milestones.
According to Amanda Weiner, CRO Expert at Wix.com, "Blog articles are truly a hidden gem when it comes to conversion. At face value, they may seem to be just more peripherally related content, but when you scratch a bit beneath the surface you realize that they are effective entry points into your tool and funnel and might just be the last nudge the reader needs to be convinced that your product is right for them."
How to start a finance blog in 6 steps
Ready to dive into the world of finance blogging? Follow these six essential steps:
01. Choose your finance blog niche
Choosing the right blog niche is a crucial step in creating a successful finance blog for your business. A well-defined niche helps you target a specific audience and establish your expertise in a particular area of the finance industry. When choosing the right finance niche for your blog it's important to consider:
Your expertise: Choose a niche that aligns with your finance business's expertise and offerings.
Audience demand: Research the financial topics that your target audience is actively seeking information about.
Competitor analysis: Evaluate the competition in your chosen niche to identify opportunities and gaps.
Relevance to your business: Select a niche that's directly relevant to your finance business's products or services.
Here are some finance-related blog examples to inspire you:
Personal finance and budgeting: Provide practical advice on managing personal finances, creating budgets, saving strategies and debt reduction.
Investment strategies and analysis: Share insights into different investment options, market trends and portfolio diversification. Offer guidance for both beginners and experienced investors.
Small business topics: Focus on financial management for small businesses, covering topics like business loans, cash flow management and startup funding.
Retirement planning and pension advice: Provide comprehensive information on retirement planning, pension options and strategies for a secure financial future after retirement.
Fintech trends: Explore the latest developments in fintech, digital banking, cryptocurrencies and how technology is changing the financial landscape.
02. Select a blog maker
When launching a finance blog for your business, selecting the right blogging platform is paramount. You’ll want to choose a blog maker that provides integrated hosting and 24/7 security. Your blog's security is crucial, especially when dealing with financial content. So you’ll want to opt for a platform with 24/7, enterprise-grade security measures.
Furthermore, built-in hosting will help you avoid the headache of seeking separate hosting services, saving you time and ensuring smooth access to your blog.
Beyond these fundamental features, you’ll want to find a platform that meets your design needs. After all, your blog's design has a big impact on the overall user experience. Choose a blog marker that includes the layouts that you need, as well as customization options that let you stay in control of your branding. Wix, for example, offers a user-friendly interface for creating, editing and managing your finance blog, plus customizable blog templates.
03. Choose your blog name and domain
Choosing the right blog name is important for making sure that your blog is memorable and easy to find. To generate creative blog name ideas, consider using a blog name generator. Tools like this offer a range of suggestions based on keywords and themes related to finance. They can help you discover unique and catchy names that align with your blog's focus.
Along the same lines, your domain name should align with your blog theme and the finance niche that you're targeting. It should give visitors an idea of what to expect.
Opt for a domain name that's easy to spell, pronounce and remember. Avoid complex words and excessive hyphens. Keep your blog name and domain name consistent to avoid confusion and to reinforce your branding. Once you've settled on a domain name, check its availability. It goes without saying that your domain name should be unique and not already taken by another website.
Examples of potential finance blog names:
04. Create and publish your finance blog posts
Be mindful of how you plan your content strategy, and follow best practices for writing engaging blog posts and enhancing the reader experience on your blog.
Your content calendar should include a mix of evergreen content (timeless topics) and trending subjects, ensuring a consistent flow of informative posts. You’ll also want to commit to a regular publishing cadence, as consistency is key for getting any publication off the ground.
Next, you’ll want to plan the type of blog posts you want to create and publish. Some examples of these include:
Sharing practical advice on budgeting, saving, debt management and financial planning to empower your readers to make informed decisions.
Providing insights into various investment options, portfolio diversification and risk management.
Breaking down complex financial news, market trends and economic indicators to help readers understand their implications.
Offering comprehensive guides on retirement savings, pension options and preparing for a financially secure retirement.
Sharing tips for optimizing tax returns, understanding deductions and navigating tax law changes.
When it comes to writing your blog posts, remember to structure your posts with a clear introduction, main body and conclusion (if necessary). Use headings and subheadings to break down content. The exact blog format you use is up to your discretion. Just make sure to keep it consistent across all your articles.
You’ll additionally want to incorporate relevant images, graphs, charts and infographics to break up text and explain financial concepts visually. Think about embedding videos that explain financial concepts, share market insights or provide step-by-step tutorials for a comprehensive learning experience.
Put together a blog post checklist that ensures that you’ve proofread for grammar, spelling and punctuation errors before publishing. Don’t forget to verify the accuracy of the data and statistics you include in your posts and images, too.
Finance blog article ideas for inspiration when getting started with a blog:
10 Essential Personal Finance Tips for Young Professionals - A listicle offering practical financial advice to early-career individuals.
Demystifying Cryptocurrencies: A Beginner's Guide to Digital Assets - An informative post explaining the basics of cryptocurrencies.
Navigating Market Volatility: Strategies for Protecting Your Investments - An in-depth analysis of how investors can manage risks during market fluctuations.
Maximizing Retirement Savings: A Comprehensive Guide to Building Your Nest Egg - A detailed guide on retirement planning strategies and options.
Financial Implications of Life Events: Marriage, Parenthood and Homeownership - Exploring the financial changes associated with major life milestones.
05. Promote your finance blog
Take steps to proactively promote your blog in order to reach a wider audience. Take the time to:
Optimize your blog posts for relevant keywords and phrases to improve visibility on search engines like Google. Search engine optimization, or SEO, can be a powerful vehicle for driving traffic to your blog. Rebecca Tomasis, SEO expert of blogs at Wix.com, advises, “Don’t be afraid to start small with your SEO content strategy. First make sure you’re implementing basic SEO best practices on all your posts, keywords in headings, meta descriptions and alt text. Then once you’ve decided your audience lies in organic search, think about building out a more complex strategy that involves building clusters of content to enhance your topic authority and your ability to rank better in search engines. SEO is an investment and how far you can take it will very much depend on your resources.”
Share your blog posts on social media platforms such as Facebook, Pinterest and Instagram to engage with a larger audience. You can also engage and post finance-related groups and forums to connect with communities interested in your content.
Experiment with email marketing. First focus on building up your email subscriber list from your blog, then plan and send regular newsletters with your new blog posts in them.
As part of promoting your finance blog, you’ll need to understand how well your strategies are working. You’ll need to monitor blog metrics like traffic, top traffic sources and on-page behaviors. You can use a range of blogging tools to do this, including Google Analytics and Wix Analytics. Don’t be afraid to replicate types of content and distribution strategies that you know work.
06. Monetize your finance blog
To effectively monetize your finance blog, provide valuable content that addresses your readers' financial needs. Transparency is crucial when using affiliate marketing or promoting products so be sure to use any product or service you recommend.
It’s also a good idea to diversify your revenue streams to mitigate reliance on a single source. And, note that building a successful monetization strategy takes time and consistent effort.
Here are several popular ways to make money blogging:
Affiliate marketing: Partner with financial companies and promote their products or services through affiliate links. You earn a commission for every sale or action generated through your referral link. For instance, you could review financial tools and provide affiliate links to them.
Ads: Integrate display ads from platforms like Google AdSense into your blog. You earn revenue when visitors click on these ads. Balance ads to maintain a positive user experience.
Subscription finance content and courses: Offer premium subscription content or online finance courses for a fee. This could include advanced investment guides, personalized financial planning or in-depth tax strategies.
Examples of subscription finance content to get you started:
Provide subscribers with exclusive access to in-depth analysis of market trends, stock recommendations and investment strategies.
Offer one-on-one consultations or personalized financial plans for subscribers seeking expert advice on their unique financial situations.
Develop a comprehensive course covering complex tax strategies, deductions and ways to optimize tax returns.
Create a subscription-based masterclass that delves deep into retirement planning, helping subscribers make informed decisions for their financial future.
Provide subscribers with a curated newsletter featuring a recap of important financial news, market updates and insights.
Finance blog examples to follow
Need a bit more inspiration? Check out these three finance blog examples, all built with Wix:
This finance blog aims to offer quality content for young investors looking to learn more about the world of finance and business.
This finance blog was created to support a young entrepreneur's financial consulting venture. The blog shares financial content on a wide range of topics as well as on investment and retirement planning.
This user-friendly blog publishes beginner-friendly financial blog content on a wide range of money management and business topics.