- Jenna Romano
- Jan 28
- 13 min read
Updated: May 19
Regardless of your specialty, coaching is a profession that allows you to harness your love for helping others, while making your unique skills profitable, too. Whether it’s bringing confidence to your clients through improving their lives, careers, health or more—coaching is a fulfilling career path for many business owners, allowing you to share your passion and knowledge with others.
The best coaching websites showcase this passion by honing in on your unique expertise and fostering trust with new visitors. Acting as a powerful tool for building community and growing your coaching business, a great website will help manage operations efficiently, boost sales and enhance customer experience.
Ready to take your own coaching business online? For inspiration, we’ve compiled a list of the best coaching websites built on Wix. Each of these best website designs stands out for its attractive aesthetic alongside effective business and marketing elements. As you explore these examples, we’ll highlight key elements so you can learn how to build a website from scratch.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
13 best coaching website designs
01. Georgia Heins: best fitness coaching website
Georgia Heins created Runway Body to help women cultivate confidence, strength and grace through a holistic approach to fitness. Drawing from her own experience as a former model, Georgia’s program blends curated workouts, mindful nutrition, and lifestyle guidance to help clients achieve a lean, balanced physique—no extremes required.
What we love:
The brand’s core promise—achieving “runway model confidence from the comfort of your own home”—instantly sets it apart from traditional fitness programs.
The site emphasizes sustainability, offering whole-food-based nutrition guidance and wellness support instead of crash diets or restrictive plans.
Members gain access to exclusive content, including personalized workout plans, recipes and mindfulness tools—all designed to fit seamlessly into a busy lifestyle.
The tone of the website is elegant yet empowering, speaking directly to women who want to feel confident, energized and beautiful—inside and out.
02. Cultivated Life Coaching: best leadership coaching website
Cultivated Life Coaching is a leadership and inclusion-focused coaching company helping individuals and organizations align with values of diversity, equity and belonging. The website is professional and mission-driven, with a clear emphasis on systemic change and executive empowerment.
What we love:
The “Our Purpose” section outlines CL Forward’s commitment to equity-centered coaching and consulting, making their mission crystal clear from the start.
Case studies and detailed service offerings build trust with potential clients looking for coaching, facilitation or workshops with measurable outcomes.
Thoughtful design and clear navigation make it easy for organizational leaders to find what they need quickly.
03. Coach Crapo: life coaching for athletes and their families
Coach Crapo's website is a unique coaching brand built around empowering fathers and their families. With a focus on mentorship, leadership and faith-based guidance, this site offers a refreshing, relatable approach to life coaching for parents and youth.
What we love:
The homepage introduces “Coach Dad” in a warm, personal way, immediately building trust with visitors through storytelling and lived experience.
Services are laid out clearly for parents and youth, making it easy to understand the benefits of each program.
The blog includes motivational posts and practical parenting tips that support ongoing engagement and position Coach Dad as a reliable mentor.
Learn how to start a blog using a free blog maker for your coaching website
04. Mastery: best brand coaching website
As a coaching business that focuses on helping brands grow, Mastery does a great job at branding its own website content to showcase its exemplary skill. Their professional web design is elevated with cutting-edge design elements, such as on-trend background gradients, captivating animations and quality visuals.
What we love:
Mastery breaks up its one-page website by using a different background to distinguish each section. A combination of patterned filters, abstract imagery and video are implemented throughout, making the exploration of the website a visually engaging and cohesive experience.
The coaching website uses candid language to forge a genuine connection with customers. They highlight common issues with branding and websites today while providing solutions that encourage visitors to use their services.
In the website footer, the coaching business invites new visitors to “Leave behind the ghost of business past.” The clever tagline is accompanied by a compelling brand proposition: “Get a clear plan forward for your brand” and a strong call-to-action button to request a call.
05. Kate Simon: best real estate business coaching website
For Kate Simon, watching her client’s personal lives and businesses transform is a passion that developed from her own experience of personal growth. Her coaching website is one of the best examples of how to cultivate a loyal following, using valuable content to foster connections with new and returning visitors.
What we love:
A blog titled “Candidly Kate” leverages the business coach’s experience and expertise. As a marketing strategy, the blog aims to establish trust with visitors and gain their interest to foster a loyal following.
Kate provides a complimentary download of select workshops, ranging from real estate coaching to time management training. This serves as an excellent opportunity to introduce potential clients to her services, leaving a lasting impression.
With a wide range of service options, Kate uses strong descriptions, clear calls-to-action and meticulous website navigation to help visitors learn about and book her services.
06. Coach Select: best coach networking website
Coach Select’s website color scheme is professional and attention-grabbing, using a clean black, gold and white design to represent their unique expertise. As a network for individual corporate coaches, each aspect of their career coach services is clearly outlined on the website.
What we love:
On their homepage, a dedicated section titled “What makes us different” outlines the unique approach of Coach Select, immediately highlighting the organization’s distinct values and services.
The categorized services pages are designed with user-friendliness in mind, including an outline of their offerings, detailed descriptions, and an FAQ section to address specific inquiries.
07. Aly Gray Fitness: best fitness coaching website
Aly Gray is a personal fitness coach who empowers her clients with confidence and resources to embrace a healthy lifestyle. Her website radiates her passion and personality, featuring a clean design and exceptional elements that are a testament to her commitment and expertise.
What we love:
Aly's website showcases a collection of media that capture her positive energy and talent for fitness. These serve as powerful sources of inspiration for visitors, encouraging them to embark on their own fitness journeys under her guidance.
A loyalty program, titled “AG Fit Fam,” offers clients unlimited access to Aly’s virtual classes, online cookbooks and live home workouts. Through this program, Aly aims to make fitness affordable and accessible while cultivating a dedicated community of fitness enthusiasts.
Through engaging and complimentary content such as YouTube videos, blog posts and classes on her website, new visitors can gain valuable insights into Aly’s coaching approach.
08. Coach K Athletics: best athletic coaching website
Based in New York City, Kenon Tutein is an athletic specialist providing basketball and softball coaching services. His Coach K Athletics website is an informative platform, presenting his extensive experience and the diverse range of services he offers within the world of sports coaching.
What we love:
Kenon organized his “sports” section, dedicating two separate pages for his basketball and softball services. Each page outlines his expertise with an overview of his coaching experience, including playbooks and notable accomplishments.
At the top of his website, a personalized sports logo features imagery of baseball bats and a basketball, powerfully symbolizing his expertise and distinctive personal brand.
Kenon provides a convenient platform for his clients to efficiently complete essential applications required for participation. It features medical forms, liability waivers and consent forms designed for parents to fill out directly on the website.
09. Kater Fitness: best fitness and lifestyle coaching website
Kater Fitness offers personal training and mindset coaching from a holistic wellness perspective. This site is ideal for coaches blending physical training with mental wellness, and it successfully attracts clients looking for comprehensive support in body and mind.
What we love:
The homepage features vibrant, high-energy visuals that immediately capture the brand’s essence—empowerment, strength and transformation.
Kater’s service breakdown includes in-person and virtual coaching options, meal plans, and fitness programs, each with actionable CTAs.
The “Client Wins” section highlights success stories in both physical fitness and mental resilience, reinforcing Kater’s dual focus on body and mindset coaching.
10. Lead & Learn Solutions Unlimited: best life coaching website
Lead & Learn Solutions Unlimited is a life coaching platform built to help individuals reclaim their power after trauma or hardship. With an emphasis on personal development, emotional healing and self-leadership, the site speaks directly to those looking to stand back up after being knocked down.
What we love:
The tagline—“Learn to stand up so you can move forward”—sums up the site’s empowering mission and creates an emotional connection from the start.
Thomas’s story of resilience is central to the site, helping establish trust and authenticity with clients seeking guidance from someone who’s walked the walk.
The site offers a range of support, from 1:1 coaching to books and motivational content, making personal development accessible at every stage.
Testimonials and a clearly outlined coaching process show what clients can expect and highlight the transformation they’ll experience.
The design and copy balance inspiration with action, motivating visitors to take that next step toward healing and self-belief.
11. Living the Life Coaching: best transformational life coaching website
Living the Life Coaching is focused on personal growth and emotional healing for women of color. With a bold, empowering design and deeply personal messaging, this site is a powerful example of how to blend professional credibility with soul-led transformation.
What we love:
The homepage headline—“Create the life you were made for”—sets an inspiring tone and immediately connects with visitors’ aspirations.
A standout feature is the variety of media offerings, from podcasts to webinars and coaching packages, making it easy for clients to engage on their own terms.
The site includes a “Let's get started” CTA that clearly outlines next steps, simplifying the user journey for first-time visitors.
12. Development Corps: best executive coaching website
Development Corps focuses on leadership development and coaching for organizations and executives. Its website is a standout example of professionalism in the coaching space, appealing to corporate clients with its clean layout, strategic messaging and results-driven case studies.
What we love:
The homepage immediately communicates the brand’s focus with a powerful headline: “Coaching leaders to transform systems.”
Case studies and client logos add credibility, helping site visitors understand the scope and impact of Development Corps’ work.
Each service—whether it’s executive coaching, facilitation or strategic planning—is presented with clarity, making it easy for organizational buyers to understand offerings and outcomes.
13. Nicole Oran Coaching: best life coaching website for creatives
Nicole Oran is a creative coach and intuitive guide who helps clients tap into their creative power. Her coaching website feels like an inviting personal space—part blog, part resource hub—with a soft visual identity that speaks directly to creative professionals and empaths.
What we love:
Nicole’s homepage includes a concise, emotionally resonant value proposition: “Get clear. Create. Expand.” It sets the tone for what clients can expect.
A free “Creative Clarity Workbook” download offers high value to first-time visitors, helping build her email list while showcasing her coaching style.
Her blog, “The Channel,” shares personal reflections and guidance—an effective trust-building tool that gives visitors a taste of her voice and process.
The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses.
Best coaching website templates
Templates are a great way to get started when creating a coaching website of your own. The right professional template will include the most essential website design features for building a strong online presence. Once you choose one that suits your business’s needs, you can customize it to reflect your own coaching brand.
Below, we’ve curated a short list of the best coaching website templates on Wix:
Life coaching professional website template
A motivational coaching professional template that’s great for life coaches, this website template highlights services on the homepage using a bright design. A bookings integration helps prospective clients schedule while allowing organized backend management for your business.
Business consulting website template
This business consulting website template is ideal for coaches working with entrepreneurs, small businesses and marketing teams. With a dynamic and professional design, it can effectively attract an audience of job-seeking clients and businesses who want to develop.
Coaching professional template
For health, nutrition and wellness coaches, this coaching professional template offers a bright design to engage with new clients. The clean layout with booking integrations is the perfect setup for showcasing your professional expertise and helping visitors book your services.
Hi-tech consulting website template
Promoting coaching services for startups and IT companies requires a cutting-edge design, which this hi-tech consulting website template provides. The bold and clean coaching website design includes informative photo galleries, service pages, contact forms and animations to help your own business stand out.
Design tips to create best coaching website
Once you decide how to make money as a coach—whether you’re a life coach, career coach, or specializing in a niche like nutrition—a great coaching website will help you showcase your passion, promote your services and attract new clients.
Below, we’ve gathered up some of the best tips for how to make a coaching website to help get you started.
Choose the best website builder for your needs
The right website builder will start you off with a strong foundation for bringing your business online. With user-friendly drag-and-drop or AI technology, website-building software simplifies the process of how to create a professional website, making it accessible and efficient. You’ll also have access to marketing and management tools to help your website traffic and business grow.
When choosing the right website builder, you’ll want to consider how much a website costs using each platform. Also think about choosing software that prioritizes important factors such as performance, security, mobile optimization, web accessibility, SEO and customer support.
Learn more about some of the best AI website builders.
Many platforms, like Wix, offer free plans with the option to upgrade to paid features. This cost-effective approach allows small businesses to create a website without the need to hire an expensive web designer or developer.
Learn more about some of the best AI website builders.
Learn from the best coaching websites
Before you start designing your own website, it’s a great idea to gain inspiration from the best website examples in the industry. This can help you better understand the market and your audience while providing valuable insights into potential visual elements and functional tools that could complement your website.
While you do this, consider it competitor research as well. Learn from their strengths and weaknesses while understanding how your own site and business can stand out online.
Start with a website template
Pick a website template that already includes many of the foundations you need to get your coaching business online successfully. Think about the type of website you want to make for your coaching business, and what tools and design features you need to start before customizing it with your own brand language.
Think about your brand
Starting a coaching business involves building an entire brand to effectively represent your services. This branding should be reflected throughout your website, including your coaching business's colors, language, fonts, and logo. Consistent branding will help enhance recognition and memorability while communicating your unique qualities, values and goals to set you apart from competitors.
Include the right pages and content
Once you’ve chosen the right website template, you’ll want to add the right pages and content to your website. We recommend including the following:
A homepage that includes inviting and informative content to welcome visitors. Since this is the first interaction with your site, it should include your business name, logo and some information about what you do.
A services page that clearly outlines what you're offering. This can include clear descriptions, pricing and a booking integration to make it easy for clients to sign up.
An online store for selling items like books, merchandise or other forms of content is a great way to monetize your site and take advantage of eCommerce tools.
Contact details so visitors know how to get in touch with you. You can also consider including a contact form or chatbox to simplify the communication process.
A great user interface that makes your site intuitive for visitors, taking both mobile optimization and web accessibility into account.
Clear navigation, including a website menu and internal links that help users find the content and tools they need.
Learn more: How to plan a website
Develop your business’s marketing strategy
Starting a business these days requires an online presence, and a website serves as one of the best ways to represent yourself online, promoting your services and unlocking opportunities to make money as a coach.
Effective coaching marketing will help you reach a broader audience and connect with individuals who can genuinely benefit from your services and expertise. Regardless of the aesthetic appeal you achieve with your website design, it's essential to consider innovative approaches to attract more traffic and transform new visitors into devoted customers.
Marketing strategies for your website can include:
SEO practices that improve your site’s ranking on search engines like Google.
Social media marketing to build a bigger following while offering your audience diverse and consistent content to connect with you.
Starting a coaching blog that allows you to showcase your expertise as a coach or consultant. By consistently delivering high-quality content on insightful topics, you can position yourself as a thought leader with a deep understanding of the industry. A blog can also enhance visibility by improving your site’s SEO.
Email marketing is a great way to keep your audience engaged by sending regular tips, offers and updates. You can encourage website visitors to sign up on your website using a form builder.
Best coaching websites FAQ
What makes a good coaching website?
A good coaching website should be visually appealing, easy to navigate and clearly communicate your services and expertise. Key features include testimonials, a blog or resources section and a simple way for clients to book sessions or contact you. Mobile responsiveness and a professional design help establish credibility and trust.
What type of coaching is in most demand?
How much should I expect to pay for a life coach?
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