- May 9
- 7 min read
Updated: Jun 10
Wix Premium plans are designed for anyone ready to go beyond the basics of a website builder and turn their site into a serious business or professional presence. While Wix is known for helping beginners launch websites quickly, the platform also supports scalable business growth with advanced eCommerce capabilities, AI-powered tools, customizable workflows and enterprise-grade infrastructure.
If you’re learning how to make a website from scratch, choosing the right plan matters just as much as choosing the platform itself, especially when features, scalability and pricing can directly impact how your site grows.
The right plan can influence everything from branding and storage to online payments, automation, omnichannel selling and long-term scalability.
Wix is one of the most trusted platforms for individuals and businesses building online, powering more than 8.5 million websites globally and ranking as the most popular hosted website solution on the internet, according to BuiltWith.
You can start building with Wix for free, but upgrading unlocks advanced tools for branding, eCommerce and growth. In this guide, we break down Wix Premium plans to help you understand what each option includes and which plan best fits your goals.
Premium plans also unlock access to more advanced business functionality, including AI-powered marketing tools, customizable checkout experiences, loyalty features and deeper analytics for growing brands.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today.
TL;DR: Wix Premium plans
Wix Premium plans range from beginner-friendly website options to advanced business and eCommerce solutions designed for scaling brands. While the Light plan works well for portfolios and informational websites, Core and above unlock online payments, eCommerce functionality, automation tools and advanced business features.
Best Wix plan by use case:
Light: Best for portfolios, blogs and informational websites
Core: Best for small businesses and new online stores
Business: Best for growing eCommerce brands and multi-channel selling
Business Elite: Best for high-volume businesses needing advanced scalability, analytics and collaboration tools
Available Wix Premium plans
Wix's paid plans currently range from $17 to $159 per month when billed annually, as listed below:*
Light: $17 per month
Core: $29 per month
Business: $39 per month
Business Elite: $159 per month
All Premium plans include free multi-cloud hosting, built-in website security infrastructure, AI creation tools and 24/7 customer care. Higher-tier plans expand into advanced eCommerce platform, automation, web analytics and developer functionality.
Wix offers a 14-day money-back guarantee, and you can upgrade or cancel your plan at any time. In addition to these paid plans, custom Enterprise pricing and plans are available upon request.
The exact plan you choose will depend on your business size and goals. For example, if you run an eCommerce or other online business that needs to accept payments through your site, you'll want to explore the Core plan or higher. You can rest assured that every plan, including our free plan, comes with secure web hosting and several free business tools.
View a detailed breakdown of each plan on our pricing page or learn more about what Wix is.
What Wix Premium plans offer
While our free plan offers all the essential tools for creating a website and remains free forever, Premium plans unlock additional business, branding and scalability features. As businesses grow, these plans provide access to more advanced eCommerce features, automation capabilities, analytics and customizable workflows designed to support long-term growth.
Custom domain name
A domain name is your online address, by choosing the right domain name, you can directly impact other areas of your online presence and more importantly, help visitors find your website.
Wix streamlines the process of brainstorming unique domain name ideas with a domain name generator and helps you select a top-level domain extension to protect your brand. With a paid plan, you can connect your custom domain to your Wix website (websites created with a free plan will be assigned a Wix-branded URL). A custom domain also helps businesses establish stronger brand authority and improve discoverability across search and marketing channels.
You can even enjoy your custom domain free of charge for the first year of your subscription.
Learn more:
Ad-free experience
When you learn how to create a professional website, you want to put your best foot forward. But while many free options let you build a good-looking website quickly, there is a drawback: you'll likely have to host ads on your site.
Ads can make your website look unprofessional or cluttered in your visitors' eyes. By upgrading your free website plan to a premium one, you can remove Wix ads from your site, connect a custom domain and enjoy full control over your site experience.
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Additional collaborators
Each Premium plan allows you to add extra collaborators and control their access with customizable permissions. So, if you’ve got multiple team members working on your site, everyone can contribute without stepping on each other’s toes.
This becomes especially important for growing businesses managing content, marketing, customer support and eCommerce operations across larger teams. Higher-tier plans support more collaborators and advanced business management workflows.
Increased storage and bandwidth
Purchasing a Wix Premium plan will significantly increase the amount of storage and bandwidth on your website. When you get generous storage space, you can upload more images, videos, audio and data to your website without having to sacrifice usability and accessibility.
For website owners, having more bandwidth means better connectivity. As a result, web pages will load faster on any given browser because bandwidth determines how much data travels on a server at one time.
If you’re running an online store or business, you’re going to need extra bandwidth to handle high traffic, growing transaction volume and increasingly complex storefront experiences. Wix’s infrastructure is designed to support scalable eCommerce performance as businesses grow.
Wix Premium Plan | Storage |
|---|---|
Light | 2 GB |
Core | 50 GB |
Business | 100 GB |
Business Elite | Unlimited |
Free ad vouchers
Just because you build a website, doesn't mean people will immediately come flocking over. To drum up attention around your site, you'll want to create an advertising plan to help promote it and get in front of the right audience.
First-time Google Ads advertisers that set a daily budget of at least $10 (or spend $500 in the first 60 days) are eligible for up to $500 in Google Ads credit. This is a great way to break into the online advertising space and drive more traffic to your website without breaking the bank. For more information about claiming a Google Ads voucher, read this article.
Did you know? You can create, manage and track your Google Ads campaigns from within Wix. Tap our AI tools to set up your campaigns and create compelling ad copy, plus keep all of your data synced between your website and campaigns.
Online payments
One of the most popular website features offered by Wix: our suite of eCommerce tools. While Wix makes it easy for beginners to launch an online store, the platform also supports advanced eCommerce operations for growing brands and high-volume businesses.
Note: You can design and publish your online store entirely for free. However, to start accepting online payments, you'll need to upgrade to a paid plan. Wix offers a complete online payment solution, Wix Payments, that allows you to accept more than 80 payment options worldwide.
You can manage everything from your product listings and inventory to orders and checkout from Wix, plus manage subscriptions, multiple currencies, loyalty programs and more.
Other industry-specific business solutions
Wix has a slew of built-in business solutions for all types of industries. Whether you're in the restaurant, event, hotel or fitness industries (just as examples), you've got your choice of website templates, marketing features and business management tools to pick from.
While many of these features are available for free, some are reserved for our users with premium subscriptions. These additional perks include:
Bookings/service subscriptions and memberships
SMS notifications
Mobile bookings
Booking analytics
Multi-calendar sync
Online courses and programs
Quizzes, surveys and certificates of completion
Unlimited events and ticket sales
Mobile tickets (for event management)
Online orders (for restaurant owners)
Reservation management
Custom menus
Promo codes
Online fitness sessions
Automated reminders
And more
Priority customer care
Customer service is a top company priority. For example, at Wix, there’s a team of customer care experts who understand the product features inside and out, playing a vital role in moving the world of website creation forward. When you purchase a Wix Premium plan, you skip the lines and receive 24/7 priority care.
Free app upgrades
All plans Core and above include free access to the Events Calendar and Get Found Today app for a year. Display external calendars on your website and boost your visibility on Google properties, respectively, using these apps.
You can explore many other Wix Apps that are compatible with Wix sites, but each of these may come with additional pricing and subscription plans.
Learn more: Is Wix good for website building?
AI-powered website creation with Wix Harmony
Wix Premium plans also provide access to Wix’s evolving AI ecosystem, including Wix Harmony, a hybrid AI website creation and management environment. With Wix Harmony, users can generate a complete website from a single prompt, refine layouts and content through conversation with Wix’s AI agent Aria or manually customize every part of the site using Wix’s visual editing tools.
Unlike a basic AI chatbot, Aria is trained on millions of real Wix websites and business configurations, allowing it to help users create pages, rewrite content, configure business tools and manage site settings through natural language interactions. Wix Harmony combines AI-assisted creation with full drag-and-drop control, giving businesses flexibility as their needs evolve.
*Editor's note: Plans and pricing are current as of the time of this writing. They are subject to change at any time.
Wix Premium plans FAQ
Which Wix Premium plan is best for you?
The Light plan is often the best option for beginners creating portfolios, blogs or informational websites. It includes a custom domain connection, ad-free experience and additional storage without requiring advanced business features.
Can Wix support growing eCommerce businesses?
Yes. Wix supports scalable eCommerce operations with advanced tools including automated discount logic, AI-powered product recommendations, abandoned cart recovery, customizable checkout workflows and multi-channel selling capabilities.
What is Wix Harmony?
Wix Harmony is Wix’s AI-powered website creation and management environment. It allows users to generate websites from a single prompt, refine sites through natural conversation with Wix’s AI agent Aria and manually customize designs using Wix’s visual editing tools.
