Since its founding in 2006, Wix has been on a mission to help any creator or business build their dreams online. We’re proud to say that our platform is now home to 263 million users (and counting) worldwide and offers the richest, most abundant set of features that it has ever had.
Below, we’ll give you a glimpse at why people choose our platform. Keep reading to explore our latest and greatest Wix website features—or, check out our tools up close and sign up for Wix for free today.
Learn more about website design with Wix.
What is Wix?
Wix is a website builder that’s designed to be versatile and easy to use, no matter your familiarity with web design or coding. With Wix, anyone can create a state-of-the-art website.
More importantly, anyone can grow their business on Wix. The platform serves as one platform to manage and grow your business—whether you’re focused on eCommerce, fitness, hospitality or any other space.
Wix website features at a glance
While Wix has too many features to possibly list in one article, here are some of the key features worth checking out. For a full list, explore our Wix features page.
AI-powered website builder
Wix’s bread and butter has always been in website building. While Wix debuted as a drag-and-drop builder and still proudly offers this advantage, our website builder has expanded far beyond basic web design capabilities.
Wix’s AI website builder, for one, makes creating a website as simple as having a conversation. The AI will ask about your business goals before designing a custom website right in front of your eyes. The true pièce de résistance: the builder will present a site, complete with all the content and business apps you need to hit the ground running.
“I think the biggest game-changer is the fact that you can easily create a stunning website [but] you don’t need to understand layout, design or anything to get a great working website right from the start.” - Wix’s Head of Product Yaara Asaf
Alternatively, Wix offers more than 900 website templates, which you can customize in the Wix Editor. There’s also Wix Studio, a solution specifically designed for agencies and enterprises. Wix Studio shares the same foundation as Wix, but has additional web design, collaboration and coding capabilities for larger teams.
Design features
One of the greatest perks of Wix involves the flexibility of its easy-to-use web design tools; speed doesn’t come at the cost of versatility.
You’ve got a Media Manager, where you can explore stock photos or organize your own media. You’ve got a Photo Studio, where you can edit your images, apply filters or even use AI to generate bespoke images on the spot. You’ve got a Video Maker that can generate videos in a few seconds.
Beyond this, you can fiddle with the layout and various elements of your websites. Customize everything from your navigation menu to CTA buttons. Add interactive elements, photo galleries, custom forms, social feeds and more—all using Wix’s out-of-the-box features.
You can perfectly align the fonts and theme of your website with your usual branding. Not to mention, you can customize your mobile site via the Mobile Editor, ensuring that only the most essential elements are shown on smaller screens.
Read also: How to design a website with AI
Business solutions
These days, a website is no longer just a visual representation of your business. A website is an extension of your business. It’s also a springboard for growth, enabling you to open up a new revenue stream or pursue other goals, both big and small.
To that end, Wix provides a slew of built-in capabilities spanning:
Ecommerce: Custom checkout experience, online payment processing, multichannel integrations, AI product descriptions, loyalty programs, inventory management, print on demand, dropshipping, POS, Wix Owners app and more (learn about Wix’s eCommerce website builder)
Events: Registration forms, table charts/seating maps, ticket tiers, invitations, email confirmations, guest list management, event analytics and more
Restaurants: Commission-free online ordering, table reservation, digital menu management, POS integration, loyalty programs, scheduled orders, restaurant analytics and more
Service business: Online scheduling, calendar management, class bookings, video conferencing, booking reminders, custom booking forms, staff availability management, membership plays, automated invoices and more
Blog: Monetization options, subscription plan management, comment management, multi-contributor management, SEO tools, AI blogging tools, blog analytics and more
Portfolio: AI portfolio creator, custom contact forms, online scheduling, online payments and more
Photography: Customizable gallery, lightroom plugin, AI image editing tools, online scheduling, print on demand and more
Fitness: Membership plans, online scheduling, custom booking forms, digital health wavers, Wix Fit app for clients, staff availability management, coupons, gift cards and more
Hotel: Front desk management, centralized property management, unlimited reservations, external booking channels, advanced room pricing, custom tax rates, coupons, email confirmation, room types and more
Programs and courses: Program customization, AI-powered content creation, participant rewards, quizzes, surveys, membership plans, participant management, program analytics and more
In addition to these built-in options, the Wix App Market flaunts more than 750 pre-vetted apps that integrate with Wix.
Marketing tools
Half the challenge of launching a new website or starting a new business is drumming up attention. Wix’s suite of marketing tools simplifies this process; you can manage both paid and organic campaigns in one place, avoiding the headache of switching back and forth between multiple platforms. This also allows you to sync your website analytics with your active campaigns.
Wix’s marketing suite includes:
AI-powered email marketing
AI-powered social media marketing
AI-powered Google Ads
AI-powered blogging tools
Facebook and Instagram ads
Google My Business integration
Store coupons and discounts
Loyalty programs
Logo maker
Analytics
“Wix has helped me like grow my business beyond what I'd ever imagined. And it's given me the tools, the resources and the knowledge that there is no way that I would have been able to figure out on my own.” - Tammy Maki, founder of Raven Rising
SEO features
SEO is both an art and a science. While AI is shaking things up, there are still fundamental SEO best practices worth following to make sure your website is seen by the 88% of consumers who still turn to search engines for answers to their questions (compared to 12% who use AI chatbots, and 31% who use social media, according to a study by HubSpot).
Wix comes with beginner-friendly SEO features that are built-in and semi-automated. You have control over basic, yet essential elements—such as your URL, meta tags, redirects and more.
Related reading: SEO website design guide
But Wix also provides an SEO assistant, checklists, preset settings and AI-generated meta tags to make your life easier. All your images are instantly compressed and converted to WebP faster page load times. You can additionally connect your site to your Google Business Profile, plus your preferred tools (like Google Analytics, Semrush and others).
“Wix users can see their page in the search results immediately after they created it. There’s no waiting. There’s no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” - Mariya Moeva, Product Manager at Google
Who is Wix best for?
While Wix makes it possible to create nearly any type of website, the most successful users are actively looking to build, manage or grow a business. They come seeking a platform that can grow with their business and support them in other ways outside of just providing a good-looking site.
Top users include:
Entrepreneurs across industries
Freelancers and consultants
Service-oriented businesses
Ecommerce businesses
Bloggers and content creators
Educators
Event planners and producers
Non-profit organizations
Why choose Wix?
Beyond having a large range of features, Wix offers the following advantages.
It’s user-friendly: You don’t need to be an experienced coder or web designer to get a fully functional website off the ground. Wix is designed to be a do-it-yourself platform; even the most advanced tools for customization and business management are easy to figure out on your own.
It’s budget-friendly: You can enjoy Wix’s basic features for free for as long as you’d like. Its paid plans start at $17 per month and allow you to remove Wix branding from your site, plus take advantage of more advanced tools. You can opt for a monthly, yearly or multi-year plan.
It’s versatile: Wix is highly customizable. Unlike other website builders with limited templates and controls, Wix is built to give you as much control over your website as possible, without overcomplicating the experience. Easily personalize your desktop and mobile sites to your brand.
It’s robust: Take advantage of a big range of built-in features for managing and marketing your business. Read: you don’t need to hunt for additional apps—with separate interfaces, costs and limitations—to get started. Create your website and your business control center all from one platform.
It’s scalable: Enjoy enterprise-grade scalability. Our platform grows with your business, allowing you to expand your workspace at any time and only pay for what you need.
It’s secure and reliable: Rest assured that website reliability is top-of-mind for Wix, which flaunts 99.98% uptime and two layers of DDoS protection. You don’t have to take care of maintenance yourself; the Wix infrastructure is monitored and fully managed 24/7.
You’ve got a community: Learn from millions of other Wix users through Wix forums, Wix partners and other online groups. Or, help yourself to the Wix Help Center or Wix support channels if you have questions while using the platform.
Get started with Wix today.
Wix FAQs
What are the free features of Wix?
You can use Wix’s AI or classic website builder, entirely for free. Anyone can access our 900+ website templates, plus publish their site (though free sites will have Wix branding as well as a default domain name).
See also: our free branding tools
Should you choose to start selling through Wix or take advantage of other advanced features, paid plans start at $17 per month.
How much does Wix cost?
What services does Wix provide?
Is Wix suitable for big websites?
Editor’s note: All pricing and other information are current as of July 23, 2024.