Tech logo design tips
Define your branding
With so many tech companies emerging in today’s market, it’s more critical than ever to have a strong visual identity. Whether you run an established software company or a startup, your technology logo should give your customers a feel for what your business is about. Before you start designing your logo, you need to decide what values and characteristics you want to portray. Tech companies and startups have a reputation for being dynamic and innovative so a logo with a clean, modern feel would be a good choice.
Choose the right font
Your logo’s font helps to define the feel of your tech brand.
The typography you choose should depict the style of your services. That’s why most tech company logos have a very clean and minimalist look that reflects today’s tastes. Whichever font you choose, make sure that it’s easy to read. You want your customers to instantly recognize your brand name no matter where it’s being displayed.
Use color strategically
Like typography, colors also communicate the personality of your tech brand. It’s a good idea to research logo psychology when choosing your logo colors. Take a look at the color schemes other businesses in your field are using and choose one or two examples that are different, make you stand out and convey the type of company you run. If you own a cutting-edge tech business, go for something bright and high-energy.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of tech business. When choosing a symbol for your logo, you can either go abstract or literal. Many of the best tech logos out there today have chosen the abstract route to help them convey that they’re an innovative and forward-thinking company. Whichever way you go, remember to keep it simple.
How to make a tech logo in minutes
1
Tell us about your brand
Enter your tech business name, tagline if you have one, and a little bit about the look and feel of your brand.
2
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
3
Make it your own
Customize the font, colors, icons and text to bring your new tech logo to life.