Tech startups move fast—and their branding needs to keep up. If you’re launching a SaaS platform, building an AI productivity tool, creating a fintech app or offering cloud-based IT solutions, a strong logo helps your brand stand out in a crowded market. It’s often the first thing people connect with your company, from pitch decks to product interfaces to app icons.

Creating a great logo doesn’t have to mean a huge budget or a full creative team. With some inspiration and a free logo maker, founders, designers, and developers can craft sleek, professional logos that capture their startup’s vision. Below are 15 standout examples from real tech companies. From clean typography to bold icons and smart visual ideas, these designs can help inspire your own brand’s logo.

The design magic behind tech company logos

Tech startup logos stand out by saying a lot with very little. They’re sleek, modern and minimal but still feel smart, fresh and energetic. These designs don’t just follow trends—they set them. From clever icons that hint at the product’s purpose to custom letterforms and bold color choices, they’re made to shine in a digital-first world. Built to look great and cool on everything from app icons to dark-mode dashboards, these logos are all about being memorable, flexible and just techy enough to feel like the future.

What makes a good tech startup logo?

What separates a forgettable logo ideas from one that fuels recognition, trust and growth? Here’s how to design a logo for your tech startup:

Relevance: Speak the language of your product

Your logo should visually echo your startup’s space and mission. Are you building cutting-edge AI tools? A sleek, minimalist logo with sharp lines and futuristic fonts might fit. Are you creating a platform that makes remote work more human? Softer curves and approachable colors could tell that story.

Start with your core value prop and build from there. Every line, shape and color should connect to what your company does—and, more importantly, what it means to users. A good technology logo maker can help translate those abstract ideas into visual elements that feel consistent with your product and brand personality.

Distinctiveness: Cut through the noise

The startup world is crowded. You don’t just need a logo—you need a remember-me logo. That means avoiding generic icons (no more gradient hexagons please) and leaning into what makes you different.

Consider a bold visual metaphor, a unique mark or an unexpected color combo. Aim for something that would still be recognizable without the name attached. That’s how you build long-term brand equity.

Simplicity: Complexity kills clarity

Tech can be complicated. Your logo shouldn’t be. The best startup logos distill big ideas into clean, confident visuals. Think Notion’s minimalist "N" or Stripe’s subtle wave—simple, memorable designs that inspire clarity.

A strong logo is easy to recognize, quick to load and works seamlessly across everything from favicons to pitch decks. For startups, clarity and confidence in a logo are the keys to leaving a lasting impression.

Scalability: Built for growth

Your startup might be tiny now—but you're thinking big. Your logo needs to scale with you, from landing pages to launch parties, mobile apps to massive billboards.

Test it at every size. Make sure it looks sharp in color, grayscale and even one-color versions. A good rule of thumb: if it looks good as a tiny app icon and still holds up on stage behind a keynote speaker—you’re golden.

Memorability: Make it stick

In the early stages of a tech startup, your brand needs to stand out in crowded spaces like social feeds and app stores. A memorable logo helps your name stick after just a glance, building recognition when visibility and budgets are limited. Here’s how tech brands can create one:

• Focus on one core idea like speed, security or intelligence.

• Use simple, bold shapes that are easy to process and remember.

• Add subtle distinctiveness with a unique twist or intentional detail.

• Leverage color psychology to stand out and align with your brand.

• Test for recall by seeing if others can remember or sketch it after a quick look.

Timelessness: Trends fade, clarity lasts

Design trends come and go (remember those glossy Web 2.0 logos?). Chasing trends might grab some quick attention, but timeless logos stick around for the long haul.

Focus on lasting design principles like balance, proportion and contrast. Your brand will evolve, and your logo should still look great 5 pivots and 10 funding rounds later.

Digital-first adaptability

Tech companies live online—your logo should, too. It needs to work across app stores, software dashboards, browser tabs and social icons. This might mean creating a logo system—like a primary logo, a compact mark and even a motion version for product demos.

Think about how your logo moves, how it looks in dark mode or as a loading animation. It shouldn't just sit there—it should feel alive within your product ecosystem.

Emotional resonance: Say something real

Even in tech, emotion matters. Your logo should reflect the feeling you want users to experience—curiosity, trust, speed, freedom. Typography and color play a big role in this.

A cybersecurity startup might go for deep blues and strong lettering to feel safe and solid. A wellness app might lean toward a lighter, friendlier vibe. The goal isn’t just to look cool—it’s to connect.

Visual harmony with your product

Ask yourself: does your logo reflect the experience users will have? A clean and simple product can feel out of sync with a loud or overly complex logo. On the other hand, a bold, creative platform needs a logo that brings the same energy. This connection helps tie the logo and product experience together seamlessly.

A well-designed logo makes a strong first impression and sets the tone before the UI even loads. If your branding and interface don’t align, users might notice the disconnect. Consistency builds trust and shows attention to detail. Pull design elements like colors or shapes from your product to create a logo that feels like a natural extension of your brand.

Tip: Learn how to make a tech logo that represents your brand.

The best tech startup logo examples

1. Ception

2. techNovus

3. Foxie

4. Ursa

5. SERVIO Technologies

6. Caper

7. Starlet Technologies

8. Crew

9. GRAX

10. Hologram Electronics

11. Diality Inc.

12. Zeemart

13. Swish Fibre

14. ePHealth

15. Superup

01. Ception: Tech startup logo with precision and depth

Ception offers precise localization solutions with pinpoint accuracy. Their logo design manifests this idea with a three-dimensional geometric design that offers their own version of an “X marks the spot,” as well as a nod to the familiar GPS pin icon.

The four triangles making up the design are each in a different shade taken from the startup’s brand colors. By setting all colors but one to a lower opacity and giving them a slight gradient, there’s an added sense of depth and volume to the logo. It also creates a modern feel, alluding to the advanced technologies involved in Ception’s product.

While the full logo includes the startup’s business name, its icon also serves as a stand-alone logo for some applications. For example, the favicon (the little icon at the top of the browser) on their business website proves just how well the logo works even in minuscule proportions.

Looking to choose your own tech startup name? Check out our tech company name generator to get you started.

02. techNovus: Futuristic tech logo with motion

techNovus Infotech Solutions is a cloud-based consulting service. Their logo, created using the Wix logo maker tool, creates a sense of swift motion, generating feelings of forward-thinking and ingenuity, appealing to the future of logos.

The appearance of movement is achieved using a circle that starts from one direction, but then transforms into an open-ended shape. This design helps establish techNovus as a dynamic, constantly evolving startup.

03. Foxie: Playful app logo for travel tech

Tourism app Foxie turns the exploration of different cities around France into a game. Their logo is a fox’s face, perfectly symmetrical and featureless so that it looks more like a logo than an illustration.

By going for a fox’s head and a cheeky business name, Foxie places the values of fun and playfulness at the core of their brand identity. The use of the color orange, as color psychology can tell us, reinforces these values with its cheerfulness and freshness. In addition, the gradients used for shading gives the logo a three-dimensional effect, making it come to life.

04. Ursa: Minimal space tech logo with orbit motif

Ursa Space Systems is an intelligence system that uses satellite-based data. While their logo is mostly typographical, it also points to their use of satellite with a simple graphic solution - the placement of four differently sized dots around the letters.

The dots’ uneven positioning and sizing references the shape of the Ursa Major constellation. It also makes it seem like they can orbit around the letters. This idea is taken a step further on the startup's Wix website, with an animated version of the logo that features the dots swerving around the text.

The visual language of the logo extends to the rest of their website design, by using colored dots as a motif throughout.

05. SERVIO Technologies: Software startup logo with balance

SERVIO Technologies is a software development and distribution company. Their startup logo is shaped like a plus sign, whose rounded corners give it a softer edge and make it inviting and full of energy.

The color palette is a combination of warm shades of orange and yellow, contrasted with cool blues, amounting to a well-balanced result. Blue is a commonly used color for high-tech and startup logos, as it conveys notions of trust and efficiency. Here, the company lets this color take lead, placing it at the more prominent axis of the plus sign.

06. Caper: Retail tech logo inspired by product design

Caper’s versatile design combines two types of logos, to be used interchangeably depending on their application. On their homepage design, for example, they feature the full wordmark logo, while on their social media channels and on the actual product, they go for an abbreviated lettermark of the first initial.

As a tech company specializing in autonomous shopping carts, Caper’s logo includes a dotted letter C. The two dots represent the grocery cart’s wheels, and their coral pink color makes the cart feel fun and exciting. Referencing the visual shape of the product in the logo’s design is a good practice for building brand recognition.

07. Starlet Technologies: Geometric technology logo with a twist

This startup logo example, created on Wix’s free logo maker, demonstrates the brand’s uniqueness with a geometric, three-dimensional shape that is mathematically infeasible. Accompanied by the tagline, “Create The Impossible,” it’s clear that this tech company is all about breaking boundaries and thinking outside the box.

The Wix Logo Maker allows complete customization for all of the different components in your logo, from the font to the icon and colors, for truly professional results. The final logo would then be available for download in high-quality image files.

08. Crew: Team app logo with a collaborative feel

Crew is an app for teams, meant to boost team motivation and help create a more informed and supportive working environment. Their startup logo is based on a cursive logo font combined with a check mark symbol.

The lowercase, flowy font is light and friendly. The cursive letters are physically joined together, generating notions of collaborative teamwork, just as the name suggests.

The added check mark builds on this positive approach, giving off a sense of accomplishment. Placing the check mark in a message bubble hints to the fact that Crew is an app. The check mark and bubble symbol also doubles as the app’s icon.

09. GRAX: Clean technical logo with standout “X”

For their tech company logo, GRAX uses a single-weight line that refers to the last letter in their name. Their take on the X shape - with a rounded center and additional surrounding lines - transforms the icon into a more distinct visual that can be easily associated with the company.

The color purple, which often stands for quality and creativity, is applied here with a soft gradient. This effect helps the logo stand out, making it look as if it’s been struck by a passing light beam. When placed against a dark blue background, as can be seen in their website color scheme, the logo seems to be almost radiant.

10. Hologram Electronics: Retro tech brand logo for audio gear

While an unconventional choice for a tech startup logo, the Hologram Electronics logo has a vintage feel to it. As a company specializing in audio effects, this retro vibe is reminiscent of synthesizers and the early days of Polaroid photography. This look is achieved by the choice of font, as well as their nostalgic business color palette.

It’s interesting to note the various interpretations that this brand has created for the logo, attaining design flexibility without detracting from a cohesive look. For example, the logo’s four colored rectangles go on to become blinking lights when placed on a physical product. In another instance, those same lines are stretched on into the distance in a Star Wars-inspired design.

11. Diality Inc.: Health tech logo with symbolic clarity

Diality Inc. provides a smart home dialysis machine. To represent this concept, their letterform logo turns their first initial into a circular shape that resembles the blood circulation system, with the D serving as the heart at its core.

By utilizing white space, one of the key principles of design and logo design tips, the D at the center stays easily legible. The letter is easy to spot, thanks to the two breaks in the shape’s line, allowing it to stand out.

12. Zeemart: eCommerce tech logo with a mascot edge

eCommerce platform Zeemart helps users from the food and beverage industry to keep track of their small business accounting. Their tech startup logo features a zebra mascot, drawing on the Z sound in their name. Logo mascots of animals or other illustrated characters can make a brand more engaging, helping people resonate and connect with it.

Designed only in black stripes, the zebra mascot utilizes the principle of Gestalt so that viewers can mentally complete the rest of its body. The use of a single color helps simplify the design and also matches the black, chunky typography of the brand’s name.

13. Swish Fibre: Fast broadband logo with motion

As a broadband provider, Swish Fibre’s brand identity is centered around the idea of fast and secure internet. Through implementing two different letter weights in their logotype, Swish Fibre creates a sense of forward movement. Their abstract symbol of a dotted circle is equally dynamic, with the dots growing larger towards the circle’s center and the incorporation of a gradual color transition.

Font and shape are both determining factors when it comes to designing a logo. Notice how the dotted I’s in Swish Fibre’s typeface reiterate the dots to their left, making the design feel cohesive.

14. ePHealth: Friendly digital health logo

ePHealth is an app and primary healthcare solution. Their logo design uses a lowercase sans serif font, a typographical choice popular amongst startups and tech companies. Sans serifs - or fonts that don’t have decorative strokes or embellishments on the end of their letters - are commonly perceived as more modern.

Lowercase writing usually expresses an informal, friendly approach. This idea is reinforced by a thin curvy line underneath the letters, making the logo look as though it’s smiling at its audience.

15. Superup: Mobile shopping logo with a clever icon

Special characters are a major logo trend, and mobile shopping platform Superup puts it to good use. Their logo includes non-letter typographical symbols that make up a smiley face, bringing to mind our communication habits on mobile websites and apps.

This icon also acts as an arrow, pointing at the company’s name and directing attention to it. Lastly, the smiley face is also a play on the brand’s catchy slogan, “The new face on mobile shopping.”

Explore more logo ideas for real estate logos or podcast logos

Tech company logo ideas: creative designs for every industry

• SaaS companies: These logos should be sleek and scalable, often featuring simple wordmarks or lettermarks with clean sans-serif fonts. The design needs to feel modern and efficient, with rounded corners that add a sense of ease and approachability. Minimalist color palettes like blues, teals and grays help build trust and ensure the logo looks great across platforms, from mobile apps to websites.

• AI and machine learning startups: AI logos often feature abstract symbols like interconnected dots, neural networks or geometric shapes to reflect intelligence and innovation. Bold gradients, metallic colors and futuristic fonts emphasize cutting-edge technology. Organic shapes or circular designs can suggest smooth and constant learning, creatingAn error occurred during generation. Please try again or contact support if it continues.

• Fintech companies: Fintech logos should inspire trust and security while feeling modern and dynamic. Geometric shapes like squares or bars paired with sleek monograms or icons such as locks and shields communicate financial reliability and security. Common color palettes include deep blues, grays and subtle green accents, symbolizing professionalism and growth. The design needs to be simple and effective across both digital and physical spaces.

• Cybersecurity firms: Cybersecurity logos often use bold symbols like shields, locks or abstract designs that represent encryption. These elements communicate security, precision and vigilance. Dark color palettes like black, blue and gray create a serious, authoritative tone, while neon or bright accents bring a modern, high-tech vibe that reflects advanced security solutions.

• Health tech companies: Health tech logos often combine classic medical symbols like crosses, hearts or stethoscopes with modern, sleek designs. Soft curves and fluid lines work well with calming colors like teal, blue and green to create a sense of care, trust and innovation. A good logo feels reassuring and forward-thinking, using clean typography and familiar medical imagery with a fresh twist for the healthcare space.

• Green tech / clean energy startups: Logos in green tech often mix nature-inspired elements like leaves, trees or solar panels with sleek, tech-forward designs. They balance sustainability with innovation. Colors like greens, earth tones and blues reflect the environment while also representing growth and energy. Clean geometric shapes and flowing lines create a sense of movement and progress, ideal for companies focused on building a better future.

• eCommerce & retail tech platforms: eCommerce logos are often dynamic and focused on functionality. Carts, arrows and boxes work great as icons to represent the flow of goods or the ease of shopping. Bold and readable fonts are a must, especially for mobile apps or small screens. Vibrant colors like orange, green or blue bring energy and grab attention, making the logo stand out across websites and ads.

• Web3 and blockchain companies: Web3 and blockchain logos often use interlocking shapes, cubes or abstract designs that represent networks and nodes. These visuals communicate decentralization, transparency and complexity. Neon gradients, metallic finishes and futuristic fonts help highlight the high-tech, cutting-edge feel of the blockchain world. The design should stay modern and timeless, signaling both security and innovation.

• AR/VR & metaverse startups: Logos for AR/VR companies should capture the feeling of immersion, alternate realities and futuristic tech. Fluid, multidimensional designs or symbols like floating loops, lenses or eyes can create that sense of another world. Bright, bold colors like neon pinks, purples and blues set the tone for the virtual space while futuristic, bold typography helps the logo stand out in the fast-changing tech scene.

• IT consulting & B2B tech: Logos in IT consulting need to be professional, clean and efficient. Geometric shapes or abstract icons that represent systems, networks or connections are popular choices. A strong, structured design with clear, easy-to-read fonts helps build trust with clients. Color schemes tend to stay minimal with tones like dark blue, gray and black, giving off a sense of professionalism and reliability in the B2B world.

• Developer tools and APIs: Logos for developer tools and APIs often use code-related symbols like brackets, slashes or abstract circuit designs. They should feel simple, clear and efficient with typography that resonates with a tech-savvy audience. Monospace or tech-inspired fonts work well paired with minimalistic color schemes. Clean lines and small pops of color keep the design fresh and professional.

• Robotics & hardware companies: Logos for robotics and hardware companies often feature mechanical elements like gears, joints or modular shapes to emphasize precision and engineering. The designs usually reflect power and innovation with metallic finishes or gradients in silver, black and deep blue. Strong, bold fonts pair well with the sharp, industrial feel of these logos.

• EdTech startups: Logos for EdTech companies should feel welcoming and innovative. Designs often include educational symbols like books, caps or pencils but with a modern twist, like pixelated books or abstract learning tools. Bright colors like sky blue, lime green and orange keep the design playful and engaging while clean, legible fonts add a sense of modernity and approachability.