As small as your logo may be, it has quite a big role to play. It will be seen everywhere, both online and offline. Moreover, it will serve as the visual mark of reference for your brand, transmitting your company’s message to both current and potential clients. As a result, having a good logo is one of the first things you should plan when starting your business.
The problem: You have many talents and skills (your business didn’t just appear out of thin air), but designing is not necessarily one of your strong points. Can you create your own professional logo without the help of a designer?
The answer: yes. Using the Wix Logo Maker, you can create a professional logo for your brand in minutes. Our intuitive platform allows you to completely customize your design—from typography to brand colors—to result in a logo you can be proud of. What’s more, your logo can be used across all your branding assets to establish a cohesive brand identity.
Become your own logo designer
Our logo maker is what Wix is for websites: a sophisticated and complete solution that’s simple yet super effective. When you design your own logo, working with an agile tool that’s easy-to-use and delivers impressive results is an absolute must.
In order to get started, you’ll first need to answer a few questions: the name of your brand, your industry (or if you need something like a church logo) and any adjectives that describe your overall feel. Based on your responses, the powerful algorithm will then automatically generate a selection of variations of what your future logo might look like. Simply pick your favorite design and get ready to customize.
From the fonts to the icon, you can curate every detail to make your logo creation suits your brand to a T. And voilà—once your masterpiece is complete, you can download it in a range of logo sizes pre-made for diverse contexts and marketing efforts. Including, but not limited to, your website, social media channels, business cards, branded merchandise, watermarks and more.
Looking to feel inspired? We asked 12 Wix marketers to design a logo for a real business using the Wix Logo maker, here's what happened.
How to create a logo with Wix Logo Maker
Here are the simple steps you’ll need to take, in order to design an impressive logo that you can use immediately throughout your brand’s marketing efforts.
01. Open the Wix Logo Maker
Simply click “Start Now” to open the Wix Logo Maker. You’ll then choose which way you’d like to create your logo (either on your own, or with the help of a professional designer). Select “Create a logo yourself” to start making your customized design.
02. Enter your business or brand name
Next, input your brand name as it should appear on your logo. The Wix Logo Maker also gives you an option to include a tagline if you have an extra message to convey to your audience. Need a little help? You can always use this trusty business name generator to get inspired.
03. Fill in your industry
Narrow down your design by filling in your specific industry or niche. Our AI will generate the closest match. This will help offer industry-specific icons or imagery, which you can always customize later on.
04. Describe your brand
Is your brand fresh and playful, or modern and formal? Select the adjectives that best embody your brand persona. This will help the powerful algorithm understand your brand’s mood and tone.
05. Fine tune your style
Once you’ve completed the initial steps, the Wix Logo Maker will generate a few tests to help fine-tune your design. Each time, you’ll be presented with two options side-by-side, and asked which style you prefer. If you don’t like either, you can inform the logo generator, which will suggest different style choices. There are many types of logos to consider, here are just a few to help you get started:
Wordmarks/logotypes: A wordmark or logotype is a font-based logo that puts a business’s name front and center. While these are often the most simplistic logo designs, the specific typeface, size and layout of a wordmark can help reflect your brand’s message. You can explore the best fonts for logos to see which one will work best for your brand.
Logo symbols: Just as the name suggests, these kinds of logos use symbols to communicate. Sometimes referred to as brand marks or pictorial marks, these graphic-based logos require strategic brand awareness and consistency. If you use a logo symbol, be sure to use imagery or icons that are aligned with your brand, industry and location.
Combination marks: These logos use the best of both worlds and combine text and graphics to create a unified symbol. Since they are quite diverse, they’re a popular logo choice across many industries.
06. Determine your branding needs
Let the Wix logo generator know all the places you intend to use your logo. Do you plan to include your logo on social media platforms? Or perhaps you’re going to print it on branded merchandise? By answering these questions, the logo generator will offer ready-made sizes and versions of your logo to ensure it can live its best life, wherever it appears.
07. Select your favorite version
The Wix maker will offer a collection of logo samples based on your preferences. Now you can choose your favorite amongst these options and get ready to add your personal touch.
08. Customize your design
It’s finally time to customize your logo to suit your brand identity and business needs. You can solidify your logo colors by exploring the selection of color palette combinations available. Play around with different logo shapes, icons, backgrounds and even upload your own images to complete your logo’s look and feel.
09. Download your logo
Now it’s time to show off your new logo with pride. When you’re ready to make it official, simply purchase your design and download the high-resolution files. In case you want to first just try out your design, you can simply click to download a free sample of your logo. Depending on the package you choose, you’ll receive different logo formats.
For example, if you plan to print your logo onto business cards or merchandise, choosing a plan that includes high quality SVG vector files will ensure your logo looks great at any size. You can read up on logo sizes to make sure your design is properly formatted for every space.
Depending on your business needs, you can choose basic, value, advanced, professional or deluxe plans to accommodate a range of branding collateral and marketing materials.
Successful logo 101
In case you need a little guidance or inspo, we’re happy to share some of our logo design tips to get things rolling. Here are just a few universal guidelines to keep in mind.
A good logo should be:
Simple: The phrase, “less is more” has never been more fitting. On top of improving its versatility (see the next point below), the less complicated your logo is, the easier it is to recognize.
Versatile: You’ll want a logo that looks good no matter where it’s placed. If it only looks great on big screens, but is impossible to read in small print, you might need to consider a redesign.
Timeless: Naturally, with time, you’ll need to spruce up your branding assets., But, since a logo redesign requires a good deal of resources, you should aim to approach your first logo design as if it were your last. Always ask yourself: “Will this still look good in 10 years?” before making your logo.
Appropriate: Your logo doesn’t have to show exactly what your business does or sells. Nevertheless, it should appeal to your target audience. Understanding who that crowd is takes some research, but that valuable information will ensure your logo “talks” to the right people.
As you create your logo, be sure to explore what else is out there and find logo inspiration ideas. Take a look at what your competitors are doing, peruse the latest logo trends and consider the meaning behind your design choices by reading up on logo psychology.
For any questions about our logo maker's features, check out Wix Logo Maker Support.
Make your logo work
Whichever logo plan you choose, you’ll always have full commercial rights and standard logo files included, but as your brand grows you can always upgrade to get the files you need for even more marketing materials (or consider checking out our guide on the best AI logo generators).
Whether you use your logo online or offline, using it effectively and consistently will create a strong brand identity you can be proud of.
Ready to start designing? Create your own logo now.