Real estate logo design tips
Define your branding
Your logo is one of the main elements that sets you apart from other real estate professionals and businesses. It should reflect the kind of service you provide and help your clients connect with you. For example, a realtor’s logo is likely to be personal yet professional. On the other hand, a logo for a real estate agency might be more corporate.
Choose the right font
Your logo’s font helps define the feel of your real estate business. The typography you choose should reflect the style of your services. For instance, an agency that sells beachfront properties might use lighter, more relaxed fonts, while a big city agency may go for a stronger, more contemporary style.
Use color strategically
Like typography, colors also communicate the personality of your real estate business. It’s a good idea to research logo psychology when choosing your logo colors. Let your clients know what to expect from you through your color palette. Realtors in cities tend to go with gray, black, dark blue and red. While light blues, light grays and black are more typical of suburban agencies selling residential homes.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of real estate business. If you're a realtor who caters to first-time buyers, you might use an image of a small house or an apartment complex. Alternatively, if your business specializes in commercial property, you could opt for a high-rise office block.
How to make a real estate logo in minutes
Tell us about your brand
Enter your business name, tagline if you have one, and a little bit about the look and feel of your real estate brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new real estate logo to life.