Fitness logo design tips
Define your branding
Your logo is one of the main elements that sets you apart from other fitness brands and professionals. It should reflect the kind of fitness service you provide and help your clients connect with you. For example, a personal trainer’s logo is likely to convey power and endurance. On the other hand, a yoga studio’s logo might portray a sense of peace and fluidity.
Choose the right font
Your logo’s font helps define the feel of your fitness brand. The typography you choose should reflect the style of your services. For example, strength trainers often use bold, innovative fonts, whereas subtle, delicate fonts are more suited to pilates studios.
Use color strategically
Like typography, colors also communicate the personality of your fitness brand. It’s a good idea to research logo psychology when choosing your logo colors. For example, if your style of fitness is high-energy—bright, bold colors that symbolize vitality would work well. Alternatively, if your focus is on wellness, it’s best to use calm, soft colors.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of fitness business. For example if you're creating a gym logo, you might choose to integrate weights into the design. Whereas, logos for yoga studios often contain images associated with nature like a lotus flower or waterfall.
How to make a fitness logo in minutes
Tell us about your brand
Enter your fitness business name, tagline if you have one, and a little bit about the look and feel of your brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new fitness logo to life.