Boutique logo design tips
Define your branding
Your logo is one of the main elements that lets people know your boutique is always in style. It should reflect your brand’s personality and the type of clothes, shoes or jewelry that you offer. Boutiques tend to specialize in unique, vintage pieces so your logo should convey this to your customers. An elegant or retro logo design might be a direction to consider.
Choose the right font
Your logo’s font helps define the feel of your brand. Are the pieces you stock one-off original designs? You could communicate this with a quirky font. If your boutique specializes in high-quality modern fashion, a clean, bold typeface might be more on trend. It will also appear on labels and tags, so the font you choose will need to be legible in these small spaces.
Use color strategically
Like typography, colors also play a large role in communicating the personality of your boutique brand. It’s a good idea to research color psychology when choosing your logo colors. Off-white and pastels, like light pinks and purples, are popular colors for boutique logos. You might also want black and white versions of your logo to use on store windows or doors, for example.
Make a graphic statement
Icons, illustrations and graphics also help your brand stand out from competitors. Choose a visual element that helps tell the story of your boutique. Imagery from nature like leaves and flowers is seen a lot in boutique logos, or you could go literal with a clothes hanger. Circular logo formats are also quite popular, just make sure whatever you pick is aligned with the overall layout of your logo.
How to make a boutique logo in minutes
Tell us about your brand
Enter your boutique name, tagline if you have one, and a little bit about the look and feel of your brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new boutique logo to life.