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Boutique Name Generator

Type a word or two you want in your business name, and get a list of boutique name ideas and suggestions instantly.

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Boutique Name Generator
Boutique Name Generator

Choose the best name for your boutique

Deciding on a name is one of the first and most vital steps in branding your boutique. It’s important to pick a name that shows who you are as a business, and the type of products you offer. Most importantly, your boutique name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Boutique Name Generator to brainstorm boutique name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite fashion website template, and take your brand online.

Examples from the Boutique Name Generator

Each of these three names has a story to tell. Think about your story when choosing your boutique name.

01. Handbag Library

A designer handbag rental service that makes it easy to upgrade every look.

02. Gladrags Stilettos

A luxury footwear retailer specializing in the perfect heels for every occasion.

03. Starfish Shack

The seaside destination for beachwear and accessories to style on vacation.

Boutique name ideas to spark your creativity

We’ve put together some inspiring and catchy name ideas from our Boutique Name Generator to help you along your journey.

What makes a good boutique name?

A good boutique name should be memorable, unique and reflect the style of your retail space. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your boutique to be known for its vintage, timeless fashion or its contemporary, trendsetting clothing?

It's also a good idea to pick a boutique name that isn't too specific. Instead of naming your clothing boutique "The Hat Boutique," you could go for "From Head to Toe" to give you flexibility around the clothing you offer.

Keeping the right adjectives in mind can help create the feeling you want shoppers to have when they see your boutique name. Remember, your name is your fashion identity, so make sure it represents your personality, resonates with your target customers and leaves a lasting impression.

How to come up with your boutique name

Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your boutique by keeping these best practices in mind.


Decide on your boutique’s vibe

Choosing the right keywords to describe your boutique on websites and in articles can make it easier for potential customers to find you online and help them decide if your products are what they’re looking for.


Get to know your target audience

Take time to understand how potential customers speak about brands and products similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.


Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.


Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches and campaigns can help you decide if the name will stay relevant in the future.


Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.


Brand your boutique with a logo

Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.

Browse even more resources for setting up your brand

Blog post on starting an online boutique.
Blog post about how a clothing company evolved during COVID 19.
Blog post on ecommerce templates that will encourage sales on your website.

Establish your brand online with Wix

On the left, the homepage of an online store featuring a woman wearing a red hat. On the right, a product page for a pair of sneakers displayed on a mobile device.

eCommerce Website

Launch, run and scale your boutique online with the all-in-one Wix eCommerce platform.

Two skincare products alongside a selection of icon options for a cosmetics brand. The icons are created with Wix’s free logo maker.

Logo Maker

Showcase your new boutique name with a custom logo that reflects your brand.


How do I choose a boutique name?

When selecting a name for your boutique, consider the unique style and theme of your store. Brainstorm words that reflect your boutique's personality and the products you offer. Once you’ve landed on your words, enter them into the Boutique Name Generator to get a list of creative names that are perfect for your business. Remember, your boutique's name should resonate with your target customers and make a memorable impression.

What are some unique boutique names?

Choosing a unique and captivating name for your boutique is a crucial step in establishing your brand identity. Take inspiration from successful boutiques like 'Terminal 27,' 'Scotch and Soda,' and 'Wildflower.' These names not only reflect the individuality of each boutique but also create a strong and memorable impression on customers. To come up with your own distinctive boutique name, consider your customer demographic, what you sell and the ambiance you want to create in your store. By combining these elements thoughtfully, you can craft a boutique name that not only stands out but also resonates deeply with your target audience, setting the stage for your boutique's success.

What is a catchy store name?

A catchy store name is one that is easy to remember, evokes curiosity and stands out from the competition. Try an alliteration like "Fashion Finesse," "Trendy Treasures," or "Boutique Bliss." Names like these can capture attention and draw potential customers to explore your store further.

What are some cute small business names?

Cute small business names often use playful or endearing language. Examples include "Sweet Pea Creations," "Whimsical Wonders Boutique," or "Paws and Play Delights." These names can create a warm and inviting atmosphere for your customers, making them feel welcome in your boutique. Play around with the words you enter into the Boutique Name Generator until you find some that resonate with you.

What is the best top-level domain for a boutique website?

There are several different top-level domains that you can use for your boutique site, like .com, .net, .org, .co or a country code. Depending on what you’re aiming to achieve and the audience you’re planning to target, your domain will change.

Keep in mind that .com and .net are the most common top-level domains, so make sure that your chosen name is not already taken. With so many companies existing online, it can be hard to find an available domain for your new business. Using a different domain extension (i.e. .shop, .store, .online) can help you find what you’re looking for.

How do I know if my boutique name is taken?

The fastest way would be to run a Google search. You can also check the availability of the domain you want using the Wix Domain Name Search tool, and look up whether the name is a registered trademark in the USA or internationally by using the USPTO and WIPO databases. Choosing an existing name may result in lawsuits, so we definitely don’t recommend it.

How long should a boutique name be?

A boutique’s name can vary in length, but it should be catchy and speak a similar language to your audience. Your customers should know instantly that your store is what they’re looking for, and what kind of products you offer.

Just make sure it’s not too long—you want it to stay in your customers’ minds so they can remember it and share it with their friends.

How do I create a catchy and unique boutique name?

Think about what your business is about, what products you offer, and what you want people to feel and think when they see your name. Boil it down to two strong keywords that are the most relevant to your company, and insert them into the Boutique Name Generator.

Find a name that connects with you the most, and claim a domain for it to solidify your brand online. Check out our free business tools for more ways to build your brand and run your business.

Make a name
for yourself online.

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