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Boutique Name Generator

Type a word or two you want in your business name, and get a list of boutique name ideas and suggestions instantly.

By continuing, you agree to Open AI’s terms. Wix is not liable for results, so please verify in advance your right to use the content.

A selection of desktop and mobile websites for different brands that use Wix’s Business Name Generator to come up with unique business name ideas.

Choose the best name for your boutique

Deciding on a name is one of the first and most vital steps in branding your boutique. It’s important to pick a name that shows who you are as a business, and the type of products you offer. Most importantly, your boutique name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Boutique Name Generator to brainstorm boutique name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite fashion website template, and take your brand online.

Examples from the Boutique Name Generator

Each of these three names has a story to tell. Think about your story when choosing your boutique name.

01. Handbag Library

A designer handbag rental service that makes it easy to upgrade every look.

02. Gladrags Stilettos

A luxury footwear retailer specializing in the perfect heels for every occasion.

03. Starfish Shack

The seaside destination for beachwear and accessories to style on vacation.

Let these boutique name ideas help spark your creativity

We’ve put together some inspiring and catchy name ideas from our Boutique Name Generator to help you along your journey.

What makes a good boutique name?

A good boutique name should be memorable, unique and reflect the style of your retail space. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your boutique to be known for its vintage, timeless fashion or its contemporary, trendsetting clothing?

It's also a good idea to pick a boutique name that isn't too specific. Instead of naming your clothing boutique "The Hat Boutique," you could go for "From Head to Toe" to give you flexibility around the clothing you offer.

Keeping the right adjectives in mind can help create the feeling you want shoppers to have when they see your boutique name. Remember, your name is your fashion identity, so make sure it represents your personality, resonates with your target customers and leaves a lasting impression.

How to come up with your boutique name

Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your boutique by keeping these best practices in mind.


Decide on your boutique’s vibe

Choosing the right keywords to describe your boutique on websites and in articles can make it easier for potential customers to find you online and help them decide if your products are what they’re looking for.


Get to know your target audience

Take time to understand how potential customers speak about brands and products similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.


Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.


Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches and campaigns can help you decide if the name will stay relevant in the future.


Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.


Brand your boutique with a logo

Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.

Browse more resources
for setting up your business

Blog post on starting an online boutique.

Step-By-Step Guide: How to Start a Successful Online Boutique

Blog post about how a clothing company evolved during COVID 19.

'I Went from Selling to My Town to Selling Nationwide in 1 Week'

Blog post on ecommerce templates that will encourage sales on your website.

15 Best eCommerce Website Templates

Establish your brand online with Wix

On the left, the homepage of an online store featuring a woman wearing a red hat. On the right, a product page for a pair of sneakers displayed on a mobile device.

eCommerce Website

Launch, run and scale your boutique online with the all-in-one Wix eCommerce platform.

Two skincare products alongside a selection of icon options for a cosmetics brand. The icons are created with Wix’s free logo maker.

Logo Maker

Showcase your new boutique name with a custom logo that reflects your brand.


Make a name
for yourself online.

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