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Clothing & Fashion Brand Name Generator

Clothing & Fashion Brand Name Generator

Type a word or two you want in your fashion brand’s name, and get a list of clothing business name ideas and suggestions instantly.

By continuing, you agree to Open AI’s terms. Wix is not liable for results, so please verify in advance your right to use the content.

A selection of desktop and mobile websites for different brands that use Wix’s Business Name Generator to come up with unique business name ideas.

Choose the best name for your clothing brand

Deciding on a name is one of the first and most vital steps in branding your fashion brand. It’s important to pick a name that shows who you are as a business, and the type of products you sell. Most importantly, your clothing brand’s name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Clothing and Fashion Brand Name Generator to brainstorm brand name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite fashion website template, and take your brand online.

Examples from the Clothing & Fashion Brand Name Generator

Each of these three names has a story to tell. Think about your story when choosing your clothing brand name.

01. Fashion Experts

Get all your styling tips and updates of the latest trends from these designer pros.

02. Old School Fashion

Clothing inspired by past professional designers over the course of generations.

03. Clothing Excellence

A boutique clothing store selling the most stylish tailored pieces.

Let these clothing brand name ideas help spark your creativity

We’ve put together some inspiring and catchy name ideas from our Fashion and Clothing Brand Name Generator to help you along your journey.

What makes a good clothing line name?

A good clothing brand name should be memorable, unique and reflect the style and quality you bring to your fashion creations. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your clothing line to be known for its sustainable, eco-friendly fashion or its cutting-edge, designer streetwear?

It's also a good idea to pick a clothing line name that isn't too specific. Instead of naming your luxury clothing brand "Royal Gown Atelier" you could opt for "Royal Fashion Atelier" to give you flexibility around the types of clothing you offer.

Keeping the right adjectives in mind can help create the feeling you want customers to have when they see your brand name. Remember, your name is a huge part of your brand identity, so make sure it embodies your personality, resonates with your target market and leaves a lasting impression.

How to come up with a name for your fashion brand

Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your fashion business by keeping these best practices in mind.


Decide on your clothing line’s vibe

Choosing the right keywords to describe your fashion business on websites and articles can make it easier for customers to find you online and help them decide if it's what they’re looking for.


Get to know your target audience

Take time to understand how potential customers speak about brands and products similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.


Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.


Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches and promotions can help you decide if the name will stay relevant in the future.


Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.


Brand your products with a logo

Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.

Browse more resources
for setting up your business

Blog post on building your own brand in eight steps.

How to Build Your Own Brand in 8 Simple Steps

Blog post about starting a clothing business.

How to Start a Clothing Line: A 10 Step Guide

Blog post about setting up and managing your online store with Wix.

How to Set Up and Manage Your Online Store with Wix

Establish your brand online with Wix

Consulting Firm
On the left, the homepage of an online store featuring a woman wearing a red hat. On the right, a product page for a pair of sneakers displayed on a mobile device.

Fashion website

Build your own site with advanced tools and customizable templates designed to meet your business needs.

Two skincare products alongside a selection of icon options for a cosmetics brand. The icons are created with Wix’s free logo maker.

Logo Maker

Showcase your new business name with a custom logo that reflects your brand.


Make a name
for yourself online.

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