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Clothing Brand Name Generator

Clothing Brand Name Generator

Type a word or two you want in your fashion brand’s name, and get a list of clothing business name ideas and suggestions instantly.

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Clothing Brand Name Generator
Clothing Brand Name Generator

Choose the best name for your clothing brand

Deciding on a name is one of the first and most vital steps in branding your fashion brand. It’s important to pick a name that shows who you are as a business, and the type of products you sell. Most importantly, your clothing brand’s name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Clothing and Fashion Brand Name Generator to brainstorm brand name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite fashion website template, and take your brand online.

Examples from the Clothing & Fashion Brand Name Generator

Each of these three names has a story to tell. Think about your story when choosing your clothing brand name.

01. Fashion Experts

Get all your styling tips and updates of the latest trends from these designer pros.

02. Old School Fashion

Clothing inspired by past professional designers over the course of generations.

03. Clothing Excellence

A boutique clothing store selling the most stylish tailored pieces.

Clothing brand name ideas to spark your creativity

We’ve put together some inspiring and catchy name ideas from our Fashion and Clothing Brand Name Generator to help you along your journey.

What makes a good clothing line name?

A good clothing brand name should be memorable, unique and reflect the style and quality you bring to your fashion creations. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your clothing line to be known for its sustainable, eco-friendly fashion or its cutting-edge, designer streetwear?

It's also a good idea to pick a clothing line name that isn't too specific. Instead of naming your luxury clothing brand "Royal Gown Atelier" you could opt for "Royal Fashion Atelier" to give you flexibility around the types of clothing you offer.

Keeping the right adjectives in mind can help create the feeling you want customers to have when they see your brand name. Remember, your name is a huge part of your brand identity, so make sure it embodies your personality, resonates with your target market and leaves a lasting impression.

How to come up with a name for your fashion brand

Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your fashion business by keeping these best practices in mind.


Decide on your clothing line’s vibe

Choosing the right keywords to describe your fashion business on websites and articles can make it easier for customers to find you online and help them decide if it's what they’re looking for.


Get to know your target audience

Take time to understand how potential customers speak about brands and products similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.


Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.


Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches and promotions can help you decide if the name will stay relevant in the future.


Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.


Brand your products with a logo

Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.

Browse even more resources for setting up your brand

Blog post on building your own brand in eight steps.
Blog post about starting a clothing business.
Blog post about setting up and managing your online store with Wix.

Establish your brand online with Wix

On the left, the homepage of an online store featuring a woman wearing a red hat. On the right, a product page for a pair of sneakers displayed on a mobile device.

Fashion website

Build your own site with advanced tools and customizable templates designed to meet your business needs.

Two skincare products alongside a selection of icon options for a cosmetics brand. The icons are created with Wix’s free logo maker.

Logo Maker

Showcase your new business name with a custom logo that reflects your brand.


How do I name my fashion brand?

Naming your fashion brand involves considering your brand's identity, target audience and style. You can use your brand's values, unique features or themes related to your fashion line to craft a name that resonates with your customers and reflects your brand's personality. From there, plug your chosen words into the Clothing Line Name Generator to get a list of unique names created just for you. Once you’ve narrowed it down, consult with friends to gather ideas and feedback.

How do I pick a name for my clothes?

When picking a name for your clothing line, think about the style, materials or themes that set your clothes apart. Plug those into the name generator and play around with the words you’re entering until you get a list that inspires you. Remember, you want to create a name that evokes the essence of your garments and appeals to your target customers.

How do you name a luxury clothing brand?

Naming a luxury clothing brand requires sophistication and elegance. Consider using words or phrases that convey opulence, exclusivity and craftsmanship. Explore names that reflect the premium quality and unique design of your luxury clothing line.

How do you create a brand name?

Creating a brand name involves brainstorming words, concepts or themes that capture your brand's essence. Combine these elements creatively, ensuring the name aligns with your brand identity and target market. It should be easy to pronounce, spell and remember.

How to use the Clothing Brand Name Generator?

To use the Clothing Name Generator, simply input keywords related to your clothing business or brand, such as "fashion," "style," "streetwear," or other relevant terms and click “Generate Name”. The generator will then provide you with a list of creative names. You can also type in your industry or niche to further refine your results. From there, select the name that best represents your brand and appeals to your target customers.

What kind of clothing business name ideas are generated?

The Clothing & Fashion Brand Name Generator will provide you with options related to the keywords or phrases that you inserted. You can pick one of the names it offers, or use them as inspiration to create your own.

How do I know if my clothing brand name is taken?

You can always look up whether the name is a registered trademark in the USA or internationally by using the USPTO and WIPO databases. Choosing an existing name may result in lawsuits, so we definitely don’t recommend it.

But with so many companies existing online, it can be hard to find an available domain for your new clothing line. Using a different domain extension (i.e. .shop, .store, .online) can help you find what you’re looking for.

What should I do after I find a name I like?

Once you find a clothing brand name you like, we recommend checking the domain availability. If it is available, you can claim the domain to lock it in. Next, it’s time to start building your brand with a website.

Another great next step is to use the Wix Logo Maker to solidify your clothing brand’s image. Check out our free business tools for more ways to build your brand and run your business

Make a name
for yourself online.

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