Tech Logo Design Tips
Define Your Tech Business’ Brand
With so many tech companies emerging in today’s market, it is more critical than ever to have a strong visual identity. Whether you’re an established software company or a startup, your logo will give your customers a taste for the kind of business you are. So before your start designing your logo, you need to decide what values and characteristics you want to portray.
Experiment with Typography
Much like the companies they represent, tech logos need to be modern. That’s why you’ll see most tech logos having a very clean and minimalist look which is representative of today’s taste. Whichever font you choose, make sure that it’s easy to read. You want your customers to be able to instantly recognize your name no matter where it’s being displayed.
Stand Out Through Colors
The color palette you choose for your logo will be the major differentiator between you and your competitors. Take a look at the color schemes other businesses in your field are using and choose 1 or 2 that are different, make you stand out and convey the type of company you are. If you’re a cutting-edge tech company, go for something bright and high energy.
Make it Memorable
Icons and shapes can make your logo and tech business instantly recognizable. When choosing a symbol for your logo, you can either go abstract or literal. Many of the best tech logos out there today have chosen the abstract route to help them convey that they’re an innovative and forward-thinking company. Whichever way you choose, it’s best to keep it simple.