Real Estate Logo Design Tips
Establish Your Messaging
Creating a logo for your real estate business is essential to set yourself apart from other agents and companies. Your logo should express your brand message and instill a sense of trust, commitment and professionalism to your clients.
Use Your Typography
Your choice of font should connect to your brand identity and show your clients what sort of real estate you specialize in. For instance, an agency that sells beachfront properties could use lighter more relaxed fonts, while a big city agency should go for a more strong and chic style.
Choose Colors That Define You
Let your customers know what to expect from you through your color palette. Realtors in cities tend to go with grey, black, dark blue and red. While suburban agencies selling residential homes usually lean more towards light blues, light greys and black.
Let Your Style Speak
Using icons and shapes is a great option for your real estate logo. Use the image of a small house or a highrise to reinforce your agency’s message and the goals for your company.