Text logo design tips
Define the feel of your logo
It’s important to design a logo that both stands out from the crowd and clearly represents your brand. A wordmark logo is a good fit for brands with very distinctive names like Coca-Cola or FedEx. The stripped back nature of these logos allows your business name to take center stage. You’ll need to give a lot of thought to the format of the text if you go with this type of logo.
Align your typography
Typography is the most crucial element in a text-based logo. The font you opt for should convey the feelings that you want your brand to evoke in people. Script or Cursive fonts often reflect a sense of heritage, whereas clean lines are more modern. You may want to consider playing around with the size or direction of one or two letters in your brand name for visual impact.
Use the right colors
Like typography, colors also help to communicate the personality of your brand. It’s a good idea to research logo psychology when choosing your logo colors. Color’s main job in a text logo is to make the brand name pop wherever it appears. You could consider making certain letters different colors, or putting a colored outline around them. Think Google or Subway, for example.
Make it memorable
While symbols and graphics are not elements that you would associate with text-based logos, there are still many techniques that you can use to make your brand name jump out on any asset. You could integrate a symbol into one of the letters in the text, the letters O and C are suited to this. You could also play with the space between the letters or join some together to form a motif.
How to make a text logo in minutes
Tell us about your brand
Enter your business name, tagline if you have one, and a little bit about the look and feel of your brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new text logo to life.