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How to make a landscaping website to sprout new leads

how to make a landscaping website

Landscaping is a booming industry, with the demand for services growing continuously. As homeowners increasingly invest in their outdoor spaces, landscaping companies are constantly looking for new ways to reach potential customers and stand out from the competition. Building a website that effectively displays your services, expertise and what makes you unique is a key landscaping marketing strategy.

Crafting the ideal landscaping website, much like designing the perfect outdoor area, requires a deep understanding of the space's purpose. Whether you're starting a business in landscaping or thinking about revamping your online marketing strategies, this guide will walk you through the steps of creating a landscaping website that can help sprout new leads and grow your business.

Ready to start creating your landscaping website? Create an AI generated website today. 

What is a landscaping website?

A landscaping website is a type of website that showcases your company's services, portfolio and contact information. It serves as an online representation of your business, allowing potential customers to learn more about your company and the services you offer.

As a landscaper, you do more than craft beautiful outdoor areas. You blend style with practicality. Similarly, a standout landscaping website does more than just catch the eye; it's a tool for building trust with clients and boosting sales. It's important for clients to easily find what they need - be it viewing your work, reading customer testimonials, finding how to contact you or scheduling an appointment.

Wix landscaping website template homepage

How to make a landscaping website in 10 steps

01. Pick a domain name and website host

Your domain name is the key to your online identity. Think of it as your internet street address—what people type into their browser to discover your website. Make it memorable by using your business name or a term that resonates with your brand. A straightforward and catchy domain sticks in people's minds. Popular extensions such as .com or .net are used to establish credibility and trust by visitors.

How does web hosting work

Here’s a simple guide on how to pick a good domain name:

  • Keep it short and easy to remember

  • Avoid numbers or special characters

  • Use your name or company name

  • Utilize keywords related to landscaping 

  • Perform a domain search to check for availability

  • For inspiration, use a domain name creator

Learn more about what is a domain name and get started with Wix’s free web hosting.

After securing a domain name, you will need a website host—a service that stores all the files and data for your website and makes it accessible to visitors. When picking your hosting website, keep in mind factors such as website speed, uptime, storage space and customer support. 

Learn more: Web hosting cost

02. Choose a website builder and template

With a hosting service and domain name, it's time to choose a website builder and template. Website builders make it easy to create a professional website without any coding knowledge. Your landscaping website is uniquely yours, so look for a website generator that offers a high level of customization. Wix is a popular choice for landscaping businesses due to its user-friendly drag and drop builder and services and maintenance website templates.

A website template is a pre-designed website that you don’t need to build or design from scratch. When browsing templates, look for designs that align with your brand and showcase outdoor spaces prominently. Consider elements such as website color schemes, website layouts and typography that reflect your business's personality and style. You may also want to choose a template with built-in features for landscaping, such as before-and-after photo sliders or 3D design tools.

Learn more: Wix vs Squarespace

Wix templates for services, maintenance and landscaping

03. Customize your landscaping website design

Once you have chosen your website builder and template, it's time to start customizing for your business. This is where you can bring your brand to life by incorporating your logo, color scheme and other visual elements into the web design. Make sure to keep the design clean and uncluttered, as this will make it easier for visitors to navigate and find what they are looking for.

To capture your unique brand identity and make the website design your own, you’ll want to do the following:

  • Change the color palette: Customize the color scheme of your website to match your brand colors. This will make your website cohesive and help reinforce your branding in the minds of potential clients.

  • Pick a font: Choose a font that is easy to read and aligns with your brand’s tone. For example, if you want to convey professionalism, select a classic and clean font. If your business has a more playful and creative atmosphere, consider using a unique and modern font.

  • Use high-quality images and videos: As a landscaping business, your work is visual, so it's essential to showcase high-quality images and videos of your projects. This will give potential clients a better understanding of the quality of your work and make them more likely to reach out.

  • Mobile-friendly design: Your website should be optimized for viewing on a variety of devices, including smartphones and tablets. It's important to check and make sure your website looks great on mobile devices before publishing.

  • Add your logo: Your landscaping logo is the face of your business, so it’s important to have one that is professional and memorable.  Use a high-quality image and place it prominently on your website, such as in the header or footer.

Haven’t landed on a logo yet? Learn how to design a logo with the Wix logo maker

04. Craft a compelling homepage

The homepage is usually the first page that visitors see when they land on your website. It’s your chance to make a great first impression and entice them to explore more of your website. don’t clutter the screen with all the content about your business on the first landing page. Here are some key elements to include on your homepage:

  • Organized navigation menu: Make it easy for visitors to navigate your website by having a clear and organized menu. Aim for simplicity in your menu structure; ideally, showcasing 4-7 clearly labeled items at a glance. Include pages such as About Us, Services, Portfolio, Testimonials and Contact. This will help potential clients learn more about your business and find the information they need.

  • Compelling call to actions: A call to action (CTA) is a statement or button that encourages visitors to take a specific action, such as “Contact Us” or “Book Now.” Make sure your homepage has at least one clear and compelling call to action that directs visitors towards the next step in their journey with your business.

  • Captivating images: The home screen should have nice large pictures that rotate or can be toggled by the user, often called an image carousel. The scrolling images should provide the viewer with beautiful photographs of your past projects or perhaps even drawings you’ve done of designs that weren’t installed. Anything that can entice the interest of the potential client should be there.

  • Descriptive headline: Your homepage should clearly state your company’s name, its location or service area and a catchy tagline that encapsulates what you do. For example, if your company, "Eco Innovate," focuses on sustainable technology, an appropriate tagline might be "Designing a greener tomorrow through innovation." Craft a statement that embodies the heart of your company. Use engaging language that inspires action and evokes emotion, while showcasing your expertise and nurturing a sense of community.

Use the headline generator to craft a homepage headline that captures your viewers’ attention. 

Wix title generator for homepage headlines

05. Develop project and services pages

One of the main purposes of having a landscaping website is to showcase the services you offer and the quality of your work through a portfolio. Potential clients, drawn by your company's name or location, look to your website for confirmation that you're the right fit for their project. It's your opportunity to impress them with what you can do. 

Organize your project page categories to reflect your company's core mission. This ensures that when potential customers explore your Projects page, everything is neatly arranged—whether by project type, size or location. Suppose your specialty is in urban garden layouts.

On your Projects page, you might include a section for rooftop gardens, another for vertical green walls and a third for community garden spaces. This clear, user-friendly organization not only highlights your brand's identity but also makes it easier for customers to find exactly what they're looking for, inspiring them to imagine the possibilities.

You can display before-and-after images of your past projects to showcase the transformation process. Make sure to include a brief description of each project, highlighting any unique features or challenges that were overcome. This will help potential clients understand your skills and experience.

The services page function is to provide an overview of what you offer. This can be effectively achieved through a well-organized format, such as an itemized list or detailed paragraphs complemented by bulleted descriptions. Providing a general price range can be beneficial, offering clients a preliminary understanding of the investment required for the services offered. It's crucial to acknowledge that prices may fluctuate based on various factors, including project size, complexity and location. This will prevent any misunderstandings or unrealistic expectations from potential clients. Consider including a call to action on this page, inviting visitors to book a consultation or request a quote. Make it easy for them to take the next step and contact you.

popular types of web pages

06. Make your contact info visible

It's important to make your contact information easily accessible on every page of your website. Consider including a call-to-action button or a clickable phone number at the top and bottom of each page. This will ensure that visitors can quickly reach out without having to search for your contact information.

Additionally, create a dedicated contact web page that includes all necessary details such as your business phone number, business email address, physical address and a contact form for visitors to fill out with their inquiries. This will make it easy for potential clients to reach out and inquire about your services.

Consider adding a live chat or online forms to your website and connecting it to a CRM system. This not only makes it easier for visitors to get in touch without needing to call or email but also ensures their inquiries are efficiently managed and tracked. It highlights your business's accessibility and responsiveness, fostering trust with potential clients.

Get in touch page

07. Showcase your client testimonials

Reviews and testimonies are one of the biggest signals of trust and validation that your landscape company can deliver on your service. Include a section on your website dedicated to showcasing client testimonials. This can be in the form of written reviews, video testimonials or before-and-after pictures with a brief description from the client.

Testimonials offer social proof and build credibility for your business. They show potential clients that you have a track record of satisfied customers who are willing to vouch for your services. Include a section on your website dedicated to showcasing client testimonials. This can be in the form of written reviews, video testimonials or before-and-after pictures with a brief description from the client. Consider reaching out to past clients and asking for their feedback or including a review section on your website where clients can leave their comments.

Client testimonials

08. Start a blog about landscaping (optional)

Starting a blog on your landscaping website can be a valuable tool for showcasing your expertise and engaging with potential clients. Consider writing about topics related to landscaping, such as gardening tips, landscape design trends or project spotlights. This will not only establish you as an authority in the industry but also attract visitors to your website through search engine optimization (SEO).

To begin writing, draw on past projects or clients as examples. Consider the questions they posed and what type of inquiries potential clients might have before deciding to hire a company. These can serve as excellent topics for your blog articles. Additionally, you have the opportunity to promote your company within the article by mentioning the services you offer and linking to other pages on your site.

Adding a search bar to your website makes it easier for visitors to find specific information they are looking for. This can be especially helpful if you have a large number of blog articles or pages on your site. Integrate the search bar in a visible location, such as the top menu or sidebar, so that it is easily accessible.

09. Optimize your landscaping website for SEO

Search engine optimization (SEO) is essential for any website, especially for local businesses like a landscaping company. Optimizing your website with SEO features will help it appear higher in search engine results when potential clients are looking for landscaping services in their area.

To optimize your website, consider incorporating relevant keywords and phrases throughout your content and meta descriptions. Use alt tags for images and include internal and external links to relevant content. Additionally, make sure your website is mobile-friendly and has a fast loading time to improve website user experience.

10. Promote your landscaping website

Once your website is up and running, it's essential to promote it to reach potential clients. Link your website to social media platforms such as Instagram, Facebook and LinkedIn to showcase your work and attract followers. Reach out to local directories and business listings to include your company information, such as name, address, phone number and website.

Consider partnering with other businesses in the community, such as nurseries or home improvement stores, to cross-promote each other's services. This can also be a great opportunity for word-of-mouth marketing.

Why a landscaping website is important

While landscaping may traditionally be viewed as a low-tech domain, creating a business website is essential for growth and success. A landscaping website allows you to reach a wider audience and showcase your services at all times. Here are some other reasons why having a landscaping website is essential:

  • Establish authority and credibility: A well-designed website serves as a digital storefront, presenting your brand's expertise and professionalism to potential clients. This digital presence not only showcases your portfolio but also provides an opportunity to share valuable insights through blog posts or case studies, thereby reinforcing your authority in the landscaping industry.

  • Enhance customer engagement: An interactive and informative website facilitates easier communication with your audience, allowing them to explore your services and contact you seamlessly. By incorporating features such as online scheduling, live chat or a detailed FAQ section, you create a user-friendly experience that can significantly boost customer engagement and satisfaction.

  • Maximize visibility and reach: In today's digital age, consumers turn to the internet to find and evaluate services. A strategic online presence, optimized for search engines, ensures that your landscaping business is easily discoverable by potential clients. Furthermore, integrating social media can extend your reach, connecting you with a broader audience and driving more traffic to your site.

Examples of landscaping websites

Creating a website for your landscaping business mirrors the meticulous process of designing lawns and landscapes. It involves a series of strategic steps including looking for inspiration.  As you embark on creating your website, take a look at some successful landscaping websites, build on Wix, for website ideas that can inspire and guide you:

Total Estate Care is a premier landscaping design and installation firm located in Central Florida. The site is user-friendly, with call-to-action buttons strategically placed for easy site navigation. Their homepage is designed to captivate visitors, featuring a map showcasing their service locations. An overview of their services provides potential clients with insight into their expertise, while beautiful pictures of past projects highlight their quality work. Client testimonials are also prominently displayed, offering firsthand accounts.

Wix user Total Estate Care landscaping website homepage

Illescas Lawn Maintenance, a family-operated business boasts over 20 years of experience in the landscape and design industry. They offer a wide range of services from lawn maintenance to cleanups and repairs, exclusively serving all of Fairfield County. Their services page not only lists all the services they provide but also offers convenient online booking options for their clients.

Wix user Illescas Lawn Maintenance landscaping website services page

First Rate Landscaping offers comprehensive landscaping solutions for every need. Their website features a landing page with sections on Services, About Us, Testimonials, and includes a call-to-action email button for easy contact. This layout ensures that visitors can easily navigate through the site to find the information they need.

Wix user, First Rate Landscaping, landscaping website landing page

Arch Landscape has been offering lawn maintenance services since 2019. Their services page provides an overview of available services accompanied by vibrant images. Additionally, each service is detailed on its own page, including descriptions, pricing, duration, location, and a call-to-action button for immediate online booking.

Wix user Arch Landscape, landscaping website homepage

Other types of websites you can create

How to make a landscaping website FAQ

How often should I update my landscaping website?

It is recommended to update your landscaping website at least once a year to ensure it remains relevant and up-to-date. Regular updates can also improve your website's search engine ranking, making it more visible to potential clients.

How much does it cost to create a landscaping website?

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