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How to make a plumbing website for your business in 10 steps

how to make a plumbing website

In a competitive service industry like plumbing, business owners vying for new clients must differentiate themselves to succeed. This requires strategic marketing, superior service and a solid reputation. Plumbing websites are a powerful tool for helping your plumbing business establish all three.  

With online searches determining who gets the sale these days, a quality plumbing website is a way to showcase your services and keep your business flowing. This guide explains the step-by-step process to building a website from scratch, and provides insights on why creating a website for your plumbing business can boost growth and customer satisfaction.

How to make a plumbing website in 10 steps 

In the step-by-step guide below, learn how to make a professional website for your plumbing business in ten steps:   

01. Choose a website builder 

If you want to launch a new website like a pro, you’ll need the perfect website builder to begin. These days, there are plenty of platforms that utilize professional templates alongside drag and drop technology to streamline the process of how to build a plumbing website. 

For plumbing businesses, using a small business website builder like Wix is an excellent option. The software offers user-friendly interfaces, a range of customizable templates, and all the necessary tools to efficiently manage your plumbing website. 

The pros of using a tool like this to make a website for your plumbing business include: 

  • Cost efficiency: It’s important to evaluate the best website platforms and select a plan that aligns with your businesses needs and budget. Website builders offer a less expensive alternative to hiring a professional designer, and usually provide free trials before you commit to premium features.

  • Easy design customization: Your plumbing website needs a sharp design that reflects your services and amplifies your personal branding. From customizable layouts to engaging interactions and imagery, website design platforms allow you to incorporate professional design elements without the need for code. 

  • Convenient website features: Using a builder that includes an easy-to-use content management system, business solutions and all of the website features will enable you to build and scale your site with confidence. 

  • Website hosting: Website hosting is what delivers your content onto the internet, making it available to users. Many platforms offer quality free web hosting and you should make sure to find one that uses a robust infrastructure that can be relied on for security and speed. 


how to make a plumbing website - hosting

02. Register a domain name 

A domain name is the address that you will choose for your website. The domain name you choose should align your plumbing business’s name to amplify online branding and make it easy for potential customers to find you. To establish a strong online presence with your plumbing website, it’s important to register a domain name that communicates who you are and what you do. 

When selecting a domain name for your plumbing business website, follow these best practices:

  • Choose a domain name that reflects your service and is easy to remember .

  • Ensure your domain name is distinctive by including your name or business name. 

  • Keep it simple and avoid using complex or lengthy words.

  • Add relevant keywords such as "plumbing" to improve search engine visibility

  • Use a common Top Level Domain (TLD) extension like ".com," since it's easy to remember and recognize. You can alternatively opt for other TLDs that are popular with small businesses, for example: .biz, .services, .co, .info, .pro, .solutions, or more. 

  • Try a domain name generator and domain name search tool to gain inspiration and ideas. 

how to make a plumbing website, buy a domain

03. Choose a professional template 

By allowing you to skip over the foundations of website and development, using a professional template is a convenient way to get your business online. Pre-designed templates are customizable, letting you add a personalized touch to amplify your brand and make sure it stands out amongst the competition. 

Choose a service and maintenance business website template that looks professional and is goal oriented. The right template for a plumbing website should include features that put your work at the forefront, with space to highlight a description of your services, before and after photos, and customer testimonials. Consider a template with built-in business tools, too—such as booking and scheduling software, email sign-up forms and social media marketing integrations.  

how to make a plumbing website - templates

04. Customize your web design  

With over one billion live websites on the internet today, it's important to make sure your plumbing website stands out. That is where customizing your design comes in. Web design is the art of arranging aesthetic and functional elements to map out the look of your website, including its fonts, colors, graphics and more. 

Once you’ve selected a template for your plumbing website, it’s time to tailor the design to reflect your business and personal brand: 

Add your own logo

Having a logo is an important part of starting a plumbing business, essential for effective branding, building recognition and dominating the market in your industry. On your website, adding your logo to a prominent spot on the homepage will help amplify your site’s branding and foster a familiarity with new visitors. 

If you don’t already have one, or need a logo refresh, you can learn how to design a logo from scratch using a logo maker. These tools generate logo ideas with the help of AI, guiding your process and letting you customize the details to match your brand. 


Change the color palette

A defined website color scheme will reinforce your brand identity and give visitors a cohesive visual experience. Subtle hues may provide a palette with a professional tone, while vibrant colors can draw attention to specific content and information. If you don’t have brand colors already established, dedicate time to curating a palette that’s harmonious and professional and use it consistently throughout your plumbing website. 


Pick a font

Just like colors, typography plays a key role in your website’s branding. Choose fonts and styles for your design that reflect your brand’s personality, and be sure to use these consistently when customizing your template. 

When building a plumbing website, it’s also important to lookout for fonts that are readable on both desktop and mobile devices. Whether you’re using serifs, sans serifs, scripts or a variety, the most professional fonts look sharp on screen and easily convey information. 

Use high-quality images and videos 

Images, video and other media are one of the best ways for visitors to visualize your services.  When making a plumbing website, consider including before and after images of past projects, tutorial videos, or photos of you and your team to make your site more engaging. If hiring a professional isn’t an option, using stock images or taking your own photos and videos with your smartphone is a cost-effective alternative.  

Whether decorative or informative, your media should be edited for quality and resized to fit perfectly on your website. To simplify this step, tools like an image resizer or video maker can assist in preparing and customizing your media assets for seamless publication on the web.  

5. Add webpages 

Now that you’ve started customizing your template, it’s time to create individual web pages and add them to your plumbing website. When considering what to include, think about key features and content on your site and map out the pages you need accordingly. 

A successful plumbing website should include the following pages: 


Your homepage is the first page visitors will see when they arrive at your website. It should be designed effectively to communicate what your business is, including the services you offer, your business’s location, and effectively encourage and direct potential customers to use or sign up for your services. 

A homepage will usually include these elements and more: 

  • Your logo and business name 

  • Captivating images

  • Descriptive headlines

  • An organized navigation menu

  • Compelling calls-to-action 

  • A website footer with contact details 


how to make a plumbing website - logo


About Page 

An About Page is the place to give visitors to your plumbing website more information about you and your team. To begin, ensure that your About Page expands on essential business details, including professional bios and contact details, accompanied by headshots of you and your team.


Visitors who click on your About Page will want to know what makes your plumbing business unique, so include content that can distinguish yours from the completion. For example, you can tell the story of how your plumbing services started, describe your approach to customer service and display any notable awards that will help your business stand out online. 

Services and bookings pag​​e  

Potential customers need to know exactly what services your plumbing business provides, whether it's a comprehensive range of plumbing and drain cleaning solutions or a narrower focus on a few specific services. To effectively showcase what you offer, consider creating a dedicated services page on your plumbing website. 

Here, you can provide potential customers with detailed information about the specific services you specialize in. Be sure to include relevant pricing information, as well as any certificates or qualifications that add credibility to your business.

The services you list on your plumbing website may include: 

  • Emergency plumbing services 

  • Routine plumbing maintenance and repairs 

  • Drain cleaning and unclogging 

  • Water heating services 

  • Pipe repair and replacement 

  • Sewer line services 

  • Gas line services 

  • Inspections 

  • Water treatment 

  • Backflow prevention 

  • Leak detection 

  • Sump pump 

Integrating a scheduling software onto your service page can significantly improve conversion rates by allowing customers to conveniently schedule and pay for appointments directly from your site. Booking tools streamline the process by enabling you to manage your calendar from a centralized dashboard and  send appointment reminders to clients. By consolidating the customer journey and minimizing back-and-forth communication, you enhance customer satisfaction and foster business growth.

Contact page 

Effective communication lies at the core of strong customer service and business growth. An easy-to-find contact page will encourage visitors to reach out when they want more information or have questions about your plumbing services. 

Your contact page should list effective ways for customers to get in touch, such as contact numbers, a business email, social media links and more. You can also use an online form builder to incorporate a contact form, allowing potential clients to inquire about your plumbing services directly from your website. 

06. Showcase client testimonials 

In a service industry like plumbing, customer satisfaction and trust is paramount. Testimonials written by satisfied customers serve as a powerful tool to reaffirm your business’s worth and credibility online. By placing these strategically on your plumbing website, success stories can help sell your services and encourage new visitors to inquire. 

There are different ways small business owners can collect testimonials. One approach is to ask previous clients to share their positive experience in the form of a quote. Another effective way is to send a follow-up form to a customer’s email after completing a service, asking for their feedback. 

You can place testimonials on a dedicated page of your site, but they are also a great element to showcase on your website’s homepage, About page or Services page.

07. Set up clear website navigation 

Website navigation greatly influences traffic, conversions and bounce rates, as well as impacting the user experience for visitors.  Using strategic links and a website menu to guide visitors to various pages, your site’s navigation should be organized to facilitate a clear user journey. User-friendly navigation will help potential customers find the webpages and information they need without frustration.

A well-organized navigation setup, consisting of strategic links and a user-friendly menu, guides visitors to different pages, making it easier for them to find the information they need without frustration.

A website menu is at the heart of navigation. It consists of a series of linked items that help visitors journey through different sections of the site. The best navigation tips for creating a plumbing website menu include: 

  • Prioritize and limit the most important items to display on your menu 

  • Develop a map of your web pages and outline a hierarchy, so you understand which ones need to linked together 

  • Label your menu with clear page titles 

  • Link your logo back to your homepage so visitors can reach it at any time

08.  Optimize your plumbing website for SEO

“The higher you rank in search, and the more keywords you rank for—the greater your visibility, traffic and potential for conversions or sales." - Rebecca Tomasis, SEO expert for Wix Blogs 

Search Engine Optimization (SEO) means optimizing your content so that it has a better chance to rank on Google. With basic SEO practices you can learn how to optimize your web content for search engines, which is an impactful way to attract organic traffic to your plumbing website. 

To start off, try some of these foundational SEO strategies when you make a website for your plumbing business: 

Do keyword research: By finding the terms and phrases your target audience uses on Google, keyword research is a way to discover relevant keywords for your website content. With the right tools you can research high-volume keywords like “residential plumbing” or “emergency plumber.” You should also use local SEO keywords to improve your visibility in local search.  

On-page SEO: Clear website copy and meta descriptions that utilize targeted keywords communicate the essence of your content to search engines, influencing what’s displayed on results pages. This approach not only improves your click-through-rate but also serves as a positive signal to Google, indicating the relevance and quality of your content. 

Image SEO: Optimize your images with descriptive alt tags, which tell search engines what the images include. Be sure to use correct image sizes, too—large images may take longer to load, a signal to Google of slow website performance.  

Register for Google Business:  A Google Business Profile conveniently provides searchers with information about your plumbing business, such as location,hours of operation, reviews and more. Some website builders like Wix integrate Google My Business features like this directly onto your editor’s dashboard, making it easy to create and manage your profile.  

Keep track of performance: One way to constantly improve your site’s SEO is by monitoring performance insights and SEO tracking. Whether these tools are built-in to your website builder or you use integrations like Google Search Console, they can identify quick improvements and guide the effectiveness of your SEO strategy. 

09. Review and publish your plumbing website

Before you press that "publish" button and share your plumbing website with the world, make sure you review and evaluate its content, design and functionality. Our website launch checklist is the perfect tool to ensure you’ve covered everything.

Taking the time to do the following will lead to a more polished online presence:

Seek feedback from users: Send a preview of the site to people you trust for feedback on its user experience. Get feedback on various aspects of the website, including: visual appeal, ease of navigation, speed, media glitches and grammatical errors.  

Make sure your site is mobile friendly: Individuals searching for plumbing services are most likely doing it from a smartphone, so it's more important than ever to have an outstanding mobile website. Even if you use a platform like Wix, which has automated adaptive design technology, you should still review the size and arrangement of your mobile website before publishing.   

Perform a web accessibility audit: A web accessibility audit can pinpoint accessibility issues and guide you on how to improve them. To make a site that’s inclusive and user-friendly, some of the best web accessibility practices involve using high contrasting colors, selecting readable fonts and font sizes and adding alt text to your images. 

how to make a plumbing website - publish

10. Promote your plumbing website

Now that your plumbing website is live, it's time to promote it and highlight the value of your services. While traditional marketing, such as local networking and partnerships, is definitely beneficial for a small business, ​​a robust online presence is crucial for driving website traffic, engaging new customers and growing your business.

Implementing the following online marketing advertising strategies can draw attention to your website and increase conversions: 

Start a blog: Starting a blog is a great way to build your online presence and increase engagement with your site. Choose topics that demonstrate your expertise, such as plumbing maintenance and DIY tips. With a blog, you’ll provide regular and fresh content on your website while giving your SEO efforts a boost. 

Paid advertising: While organic marketing methods are cost effective, paid advertising may yield more significant results. You can drive targeted traffic to your plumbing website using various channels and formats, including search ads, sponsored social media posts, and website advertising. 

Social media engagement: An active social media presence may seem unusual for a plumbing business, but it could be a great way to actively engage your community. Whether it's Instagram Reels, YouTube Videos or Facebook Ads, regularly posting content such as plumbing tips or customer reviews on social media is one of the most effective ways to build the reputation of your business. 

Email marketing:  Email marketing is a great tool for maintaining long-term customer relationships and loyalty. By using an email marketing integration, you can build your list of contacts and send out targeted campaigns to update customers and share special promotions. 


What is a plumbing website and why do I need one for my business? 

A plumbing website is a type of website designed for small businesses offering a variety of plumbing services. By amplifying your business’s online visibility, a professional plumbing website can attract new audiences and increase conversions. It’s an opportunity to not only differentiate your services but also build trust with loyal customers. 

In today’s digital age, customers tend to search online for local plumbers rather than relying on recommendations. That’s why having a digital presence, specifically a website, is an essential part of how to start a business.  

If you're new to starting a plumbing business, check out our comprehensive guide on how to create a plumbing business plan


Tips for your plumbing website 

We’ve already given you the foundational steps for how to plan your website. For an extra boost, keep in mind the following tips for a successful web presence:  

  • Maintain your website after publishing by making sure your content is up-to-date and relevant, and check website performance for a smooth user experience.  

  • Make yourself approachable by using friendly, engaging and informative website copy in a tone that resonates with your audience. 

  • Make sure visitors can get in touch with you. On top of having a dedicated contact page, it’s a great idea to display contact details in the footer of every web page. 

  • Include FAQs to provide visitors with quick answers to common questions. This can be done with a dedicated FAQ webpage or by adding them to your About or Services page.  

  • Incorporate Live Chat to offer real-time, personalized customer service. 79% of businesses implementing live chat gain a positive revenue impact by allowing direct communication with potential customers. 

Examples of plumbing websites  

Check out these plumbing websites built on Wix for inspiration as you create a site of your own:  

Bates Plumbing 

With 30+ years of experience, Bates Plumbing boasts an impressive track record in the plumbing industry. The photographs on their site effectively showcase their core value of prioritizing excellent customer service. This plumbing website uses a well-structured homepage that outlines their services and uses engaging illustrations to encourage visitors to explore their site.

West Coast Plumbing 

The website for West Coast Plumbing presents a sleek and modern design, using a readable font, uncluttered navigation and contrasting colors for a user-centric interface. Underscoring their dedication to customer service, the homepage showcases a section dedicated to listing the core values of the business, with a promise to provide detailed and affordable plumbing services.  

Real Deal Plumbing 

Real Deal Plumbing uses customized photographs to give their plumbing website an immersive visual experience while effectively representing their services. An online bookings page allows customers to streamline the process of scheduling, making it effortless to schedule an appointment for one of their professional plumbing services. 

The Water Alchemists


Focusing on holistic plumbing, The Water Alchemists have a distinctive brand value to highlight on their plumbing website. They do this successfully using nature-inspired imagery, a custom logo, and a comprehensive explanation of their principles on the About page. This strategic approach allows them to stand out in the competitive plumbing market.

Plumbing Gurus 

On top of having an eye-catching brand name, Plumbing Gurus effectively leverages the experiences of past clients to build their reputation. By prominently displaying a dedicated section for testimonials on their homepage, Plumbing Gurus enables new visitors to establish trust right from the start.

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