- Sharon Hafuta
- Apr 21
- 25 min read
Updated: 2 days ago
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Choosing the right website builder to build your site isn’t just a technical decision—it’s a strategic one. Whether you’re a freelancer or part of an agency team, the platform you choose will shape your creative freedom, day-to-day workflows and your ability to scale. So before diving into the design tools and features, it’s worth stepping back and thinking about the bigger picture.
That’s something Roy Wax, a product marketing manager at Wix Studio, thinks about daily. He works closely with professional web creators and agencies to understand what they need from a platform—not just to design great websites, but to run efficient, scalable businesses. As he puts it, choosing the right builder “isn’t just about features, it’s about how those features come together to support your entire workflow, from concept to client handoff.”
Two names that frequently come up in this decision-making process? Wix Studio and WordPress. Both are powerful in their own right, but serve very different creative needs—especially when it comes to making a website that meets modern performance, design and scalability standards.
In this guide, we’ll break down the key features of Wix Studio vs. WordPress to help you choose the best platform for your workflow, clients and long-term goals.
But first, here’s a quick bird’s eye view of what each platform brings to the table:
Wix Studio is a flexible, end-to-end platform for agencies and enterprises to build, manage and grow sites at scale. With a responsive editor, collaborative workspace, built-in AI and growth-focused tools, it helps pro web creators deliver the quality they want, with the efficiency they need.
WordPress is an open-source, self-hosted publishing platform that lets you create and manage everything from simple blogs to complex enterprise sites. It’s known for its easy-to-customize design themes, CMS capabilities and extensive plugin ecosystem.
Now that we’ve covered the basics, let’s dig deeper into how Wix Studio and WordPress compare—feature by feature—so you can decide which one aligns best with how you build, manage and grow websites.
Wix Studio vs. WordPress features
When it comes to choosing the best website builders, the details matter. From how you design to how you scale, the features you rely on every day can shape your creative flow—and your bottom line.
As Roy explains, it’s not just about having a long list of capabilities—it’s about how those features come together to support real-world workflows. “You can have the most advanced tools in the world, but if they slow you down or don’t play well with your team, they’re not doing their job,” he says.
With that in mind, we’ll compare Wix Studio and WordPress across the most important capabilities for modern web designers and agencies. Whether you care most about advanced design control, workflow efficiency or long-term maintenance, this side-by-side breakdown will help clarify which platform supports the way you work.
01. Infrastructure
When it comes to choosing a platform, website infrastructure is the backbone of everything you build—from speed and scalability to website security and client trust.
Wix Studio includes free website hosting that’s ultra-secure and dependable, so there’s no need to research or pay for third-party providers. Every site runs on fully-managed, best-in-class multi-cloud hosting infrastructure that auto-updates quietly in the background. That means no surprise downtime, maintenance windows or poorly timed security updates for you or your clients.
Roy points out, “Pro teams don’t have time to babysit hosting or troubleshoot surprise outages. Infrastructure should be invisible until it needs to be exceptional—and that’s exactly how we’ve built it at Wix Studio.”
Security is baked into the platform. From DDoS protection and real-time threat detection to rapid response and full data encryption, Wix Studio is built to meet the highest industry standards for site reliability and website performance.
Wix Studio also scales automatically as traffic grows. Whether it’s a seasonal spike or a sudden surge in transactions, your site is ready. With 200+ CDN nodes and globally distributed data centers, content is delivered fast and efficiently—on any device, anywhere in the world.
Now let’s take a look at how WordPress handles infrastructure.
First, a bit of clarification: if you're using WordPress.org (the open-source version), hosting isn’t included. You’ll need to handle it yourself—meaning you’ll find, purchase and manage hosting through a third-party provider. That includes overseeing your own website security, backups, updates and more.
On the other hand, WordPress.com (the managed version) does include hosting. It’s optimized for speed, security and performance, using automated scaling, high-frequency CPUs and global delivery. Maintenance tasks—like updates and backups—are handled for you.
Bottom line: Wix Studio gives you fully-managed website infrastructure, free website hosting and enterprise-grade site reliability by default. With WordPress, your infrastructure experience depends on which version you choose and which hosting provider you go with. For comparable website performance and website security, you’ll need to opt for a managed WordPress plan.
Kick things off with our domain name search to secure the perfect URL—or, if you’re still brainstorming, spark ideas with our domain name generator for a creative boost.
02. Design and creative control
Great design starts with great tools. Whether you're building from scratch or iterating on an existing layout, your website builder should support both creative freedom and production speed. With that in mind, here’s how Wix Studio design capabilities compare to WordPress when it comes to visual control, customization and scaling your design workflow.
Wix Studio's editor is built for designers who want full creative control without compromising efficiency. It’s responsive by default, meaning your designs automatically adapt to every screen size—no extra work needed. With tools like drag-and-drop editor, custom breakpoints, flexbox, adaptive positioning, layers, grids and more, it’s easy to turn any vision into a high-performing experience.
Want to fine-tune every detail? You can edit down to the pixel, apply advanced no-code animations (like scroll, hover, loop, WebGL, Lottie and Rive) and even bring in your own custom CSS when needed. For Figma fans, the Figma to Studio plugin offers a fast way to move your designs directly into Wix Studio, keeping everything aligned from concept to launch.
Looking to move even faster? You’ve got access to more than 375 professionally designed website templates, organized by industry and packed with relevant business tools. Every responsive template is ready to customize—whether you're designing around the color of the year 2025, building a booking site or launching an online store.
“With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio
Need inspiration? Check out real-world Wix Studio examples to see how other pros are pushing creative boundaries.
Now let’s compare that to WordPress.
WordPress uses a block editor that allows for drag-and-drop customization. You arrange content by inserting pre-built blocks into your pages and posts, and you can customize layouts using color schemes, typography, spacing and your own CSS.
Some WordPress blocks also support basic animations. For more advanced effects (like WebGL or Lottie), you'll likely need to add plugins or write custom code. WordPress recommends sticking with native animation features for reliability, and hiring a developer if you're set on more complex motion.
To kick off your site design, WordPress offers thousands of responsive themes. These website templates vary widely in quality, especially if you’re browsing third-party sources—so it’s important to follow best practices for responsiveness and choose carefully. Also, access to certain themes depends on your plan level.
Bottom line: Both Wix Studio and WordPress give you visual design freedom and customization. However, Wix Studio offers a wider set of built-in tools for animation and precision—no plugins or code required. While WordPress offers more theme variety, Wix Studio design templates are fully responsive, vetted for quality and freely available to all users.
Learn how to make a responsive website and explore inspiring responsive website examples to help you design the perfect site for your clients.
03. AI features
AI is changing the way websites are built—and for busy designers and agencies, it’s more than just a buzzword. It’s a way to speed up workflows, streamline planning and scale content creation without cutting corners. So how do Wix Studio and WordPress compare when it comes to built-in AI tools?
Wix has been ahead of the curve in the AI space since launching its Artificial Design Intelligence (ADI) in 2016. Today, Wix Studio AI takes things even further with an impressive suite of integrated features that help web creators shift time from repetitive tasks to real design thinking.
As Roy explains, “We’re not building AI for the sake of it—we’re building it to solve actual pain points. Every AI tool in Wix Studio is designed to give creators more space to focus on strategy, storytelling and standout design.”
First up: responsive AI. This built-in tool automatically optimizes your layouts across breakpoints with a single click—making it simple to create responsive designs fast. You can easily adjust element behavior and fine-tune layouts for even the most complex projects.
Another standout is the visual sitemap tool, which accelerates the site-planning phase. It acts as a built-in wireframe generator, creating tailored frameworks packed with business solutions so you can jump straight into the design stage.
Wix Studio also includes an AI code assistant that writes custom scripts, debugs issues and helps retrieve product info in seconds. On the content side, AI powers CMS collection content, AI meta tag creation and a built-in AI text generator. Inside the editor, you can also use AI to create custom visuals, like images and short-form video trailers.
It’s clear that Wix Studio AI isn’t just a one-off feature—it’s a core part of the platform. And with ongoing innovations from the Wix AI Labs, designers can expect new time-saving tools to roll out regularly.
Over on WordPress, the primary native AI integration is the Jetpack AI Assistant. Available from the editor, it supports content creation, translation, proofreading, image generation and SEO tasks. WordPress also includes an AI website builder, which lets you create blogs, portfolios and service websites by inputting prompts. However, AI support for eCommerce or complex integrations is limited—you’ll need to add those manually after the build.
Beyond Jetpack, most WordPress AI functionality comes from third-party plugins. While this gives users a wider variety of tools to choose from, it can also introduce more setup steps, more updates to manage and more variability in quality.
Bottom line: Wix Studio’s native AI features—from wireframe generator to AI code assistant—are tightly integrated and purpose-built to help agencies move faster. WordPress offers solid tools via Jetpack and third-party plugins, but that flexibility can also mean more time spent managing tools, not designing.
"Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix
Explore the best website builders, including some of the best AI website builders, to help you create stunning websites with ease.
04. Scalability and dynamic content
For agencies and freelancers managing multiple sites or high-volume content, scalability isn’t just a perk—it’s essential. The right tools let you streamline workflows, scale content effortlessly and deliver faster, without sacrificing design quality or brand consistency.
Wix Studio is built for scale from the ground up. The Wix Studio CMS is a no-code content management system that uses repeaters and dynamic content to dramatically reduce repetitive work. Design a single page layout, then populate hundreds (or thousands) of pages with structured data—think product catalogs, portfolios or team directories—without starting from scratch each time.
Roy emphasizes, “Scaling a site shouldn’t mean scaling your workload. We built Wix Studio CMS to help teams deliver at volume—without trading away time or quality.”
You can also save and reuse custom assets like sections, components and templates. Site-wide styles let you define global rules for spacing, typography and color—making it easy to stay on-brand across every client project.
WordPress, also a CMS at its core, gives creators a flexible toolkit to manage dynamic content. You can use custom post types, taxonomies and the “Query Loop Block” to automate how content displays and updates across your site. Like Wix Studio, WordPress offers global styling options—but for more advanced content controls, you’ll likely need to rely on third-party plugins like ACF, Editorial Calendar or WP All Import.
Bottom line: The Wix Studio CMS is purpose-built for no-code scalability, offering dynamic pages, reusable design assets and global styling that make it easier to grow without adding overhead. WordPress offers strong CMS flexibility and plugin support, but it often comes with more manual setup and ongoing maintenance.
Learn more:
05. Collaboration and client management
Managing multiple projects, clients and team members can be a juggling act—but with the right tools, it doesn’t have to be chaotic.
Wix Studio management tools are built to streamline collaboration and client communication, helping you and your team stay aligned no matter how complex the project is.
Roy notes, “For agencies juggling multiple clients, the last thing you need is a patchwork of tools. Wix Studio pulls everything into one centralized workspace, making client management and project collaboration seamless.”
Wix Studio provides a centralized workspace that gives you a 360-view of all your projects—from managing client feedback and support tickets to controlling subscriptions and billing, everything is in one place. This all-in-one approach keeps projects organized and makes it easy to track progress.
Native CRM tools offer even more convenience—think customizable, recurring invoices, automated monthly reports and client kits to ensure smooth handovers. Plus, you can manage all of your client’s information within the workspace, so everyone is on the same page at all times.
When it comes to collaboration, Wix Studio offers custom roles and permissions, allowing you to define exactly who has access to what. This is ideal for cross-functional teams working together. With features like content mode, clients can easily update text without disrupting the design, keeping your creative process intact. And for real-time collaboration, Wix Studio lets you request feedback directly on the platform and organize comments by status. It also supports side-by-side creation, so your team can design, code and edit simultaneously, speeding up project timelines.
WordPress also offers tools for client and team management, including user roles, permissions and access controls. However, to match Wix Studio’s all-in-one capabilities, you’ll likely need to add third-party plugins. For instance, creating custom roles isn’t natively supported on WordPress.
For team collaboration, WordPress offers a comment system with mentions, a site activity log and basic editorial tools like drafts and preview links. The platform also has some multi-site management capabilities, but when it comes to client management, WordPress falls short. You’ll need additional plugins (like those from WooCommerce) to integrate more advanced client management and CRM features, which means extra setup and maintenance.
Bottom line: While both platforms offer client and team management features, Wix Studio’s native management tools give you a more streamlined, all-in-one solution for collaboration, with real-time feedback and integrated CRM features. WordPress, on the other hand, requires additional plugins to achieve the same level of functionality.
“With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio
06. Ecommerce
For agencies, the ability to efficiently build, manage and scale online stores isn’t optional—it’s core to the job. Whether you're helping clients open their first shop or scale up their digital presence, both Wix Studio eCommerce and WordPress have powerful capabilities. Let’s take a closer look at how they compare when it comes to making an online store and managing its day-to-day.
With Wix Studio eCommerce, it’s easy to create visually compelling storefronts and a seamless shopping experience. After locking in the design within the editor, you can generate tailored product descriptions with AI, customize the checkout flow to match the brand and optimize every step of the buyer journey.
Roy explains, “Website creators don’t have time to stitch together eCommerce solutions—they need a platform that just works out of the box. That’s exactly what we built with Wix Studio eCommerce: something powerful, scalable and ready from day one.”
On the payment side, Wix Payments is the platform’s native payment solution. It’s fully integrated and lets your clients accept major credit cards, Apple Pay and more—without needing to connect an external processor. If your clients need additional options, Wix Studio also supports 80+ global payment solutions, including popular BNPL providers like Klarna.
Sales channels are covered, too. You can easily sync your clients' stores with Amazon, eBay, Google, Facebook and Instagram to reach millions of shoppers. And all store activity—from inventory and orders to returns and refunds—is managed from a single dashboard.
To help drive conversions, Wix Studio comes with advanced built-in tools like abandoned cart recovery, discount creation, automated email marketing, gift cards, preorder support and customer reviews. Thanks to its multi-vertical cart, visitors can buy products and book services in one smooth checkout.
If your clients are selling globally, you’re covered there too. Wix Studio supports automated currency conversion, tax handling and multi-language translation—making it easier to manage international stores without extra tools.
Now let’s talk WordPress. Since eCommerce features aren’t included out of the box, WordPress recommends using its Commerce plan, which bundles in the WooCommerce plugin.
WooCommerce offers customization options for storefronts and checkout experiences. It supports essential online store functions like inventory tracking, customer reviews, shipping configuration, gift cards and abandoned cart emails. It also supports integration with 60+ payment providers globally. Like Wix Studio, WooCommerce connects with Facebook, Instagram and Google—but syncing with marketplaces like Amazon or eBay usually requires additional third-party plugins or manual configurations.
Global selling is also possible via WooCommerce, with features for handling taxes, currencies and site translations—but again, you may need plugins to achieve full functionality.
Bottom line: Both platforms offer strong eCommerce capabilities, but if you want a streamlined setup with native tools and fewer third-party dependencies, Wix Studio eCommerce stands out. With everything from Wix Payments to marketplace sync built right in, it’s a scalable, efficient way to support clients in how to sell online—and grow their business from day one.
Learn more about eCommerce:
07. SEO and marketing
Launching a business-ready website is step one. But for your clients to see real ROI, their sites need to be found—and convert. That’s where solid SEO and marketing tools come in. Let’s take a look at how Wix Studio and WordPress compare in this space.
Wix Studio SEO is built for speed and scalability. Whether you're managing one site or 50, you’ll find it easy to deliver best-practice SEO across the board. Key SEO features include autogenerated structured data markup for product pages, so they can show up in search results with rich snippets. You’ve also got a powerful combo of automation and control—bulk 301 redirects, autogenerated XML sitemaps, customizable robots.txt files and the ability to edit SEO settings by page type or across multiple pages in one go.
Roy shares, “We know SEO is make-or-break for agencies. That’s why we’ve built Wix Studio to handle the heavy lifting—so creators can focus on strategy instead of jumping between tools.”
Add in Wix Studio’s infrastructure-level integration with Google Search Console, and your clients can benefit from near-instant indexing and deeper search performance insights—all without additional setup.
If you’re looking to start a blog or advise clients on how to start a blog, Wix Studio makes it easy. Dynamic content capabilities and a native CMS allow you to scale content-driven sites with ease. And for advanced guidance, you can always refer to the Wix SEO Hub, which offers up-to-date strategies, tutorials and expert tips—another reason why Wix Studio is among the best website builders for SEO.
On the marketing side, Wix Studio is packed with built-in tools like email marketing, lead capture forms and social media integrations. It also offers AI-powered Google Ads generation to help your clients get found faster. And with full-funnel data built in, you can see how users engage—from the first click to conversion.
Need deeper insights? You’ve got native support for Google Analytics, Google Tag Manager and Meta Pixel. You can also schedule automated reports for clients, so they’re always in the loop—without eating up your time.
As for WordPress, it offers strong SEO control, but with more reliance on plugins. You get technical essentials like XML sitemaps and optimized robots.txt files, but structured data for product pages typically requires schema plugins. For advanced optimizations like bulk redirects or permalink customization, plugins like Yoast SEO or Rank Math are your go-tos.
WordPress also supports email marketing through plugins like Mailchimp, and has options for lead capture, social media integrations and Google Ads. Like Wix Studio, it integrates with Google Search Console, Google Analytics, Tag Manager and Meta Pixel for performance tracking. Client reporting is available but generally requires third-party tools.
Bottom line: If you're looking for a streamlined setup with powerful native SEO features and marketing tools that scale, Wix Studio SEO delivers. Everything is built in, so you can spend more time on growth and less on maintenance. WordPress gives you flexibility through plugins, but managing those can require more hands-on work—especially when you're scaling.
"Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix
08. App marketplace and plugins
A flexible platform that supports apps, integrations and plugins is a must-have for website creators building tailored experiences for every client. But while flexibility is essential, too much reliance on third-party add-ons can result in “plugin bloat”—which can slow load times, cause update conflicts and increase maintenance overhead.
Wix Studio strikes a strong balance. It comes with a wide range of native, auto-maintaining integrations with some of the industry’s top tools across comms, social, sales and Wix Studio marketing integrations. These built-in solutions reduce friction and give you more control over the final product.
As Roy explains, “We want creators to spend less time worrying about what might break and more time focused on what they’re building. That’s why we’ve prioritized native, scalable integrations inside Studio.”
Need more customization? The Wix App Market has your back, with over 500 vetted business tools built to integrate seamlessly with Studio sites. From lead gen and booking systems to analytics dashboards, every app is optimized to work smoothly within the Studio ecosystem.
There are also standout tools that speed up workflows for agencies. For example, the Figma to Wix Studio plugin allows you to turn Figma designs into fully responsive websites with a single click—an absolute game-changer for design-first teams. Another gem is the Lottie animations widget, which lets you effortlessly add lightweight, vector-based motion graphics straight from the editor.
Over on WordPress, plugins are the name of the game. With a directory boasting more than 59,000 free options, it's arguably one of the most customizable platforms around. This extensive ecosystem gives agencies the flexibility to build highly specific client solutions. However, most of these extensions are third-party, which means updates and compatibility require hands-on management.
While WordPress does offer native integrations with essential tools like Google Analytics, you’ll often need additional plugins for the same breadth of functionality offered natively on Wix Studio.
Bottom line: Wix Studio delivers a tightly integrated app and plugin experience, with native solutions and the curated Wix App Market making it easy to scale without compromising site performance. WordPress gives you more variety via its vast plugin library, but managing that freedom often calls for more technical oversight.
Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps, explore Wix marketing integrations or dive straight into our guide to build Wix apps that scale your business.
09. Native functionality and dev tools
Savvy clients aren’t just after a slick-looking site—they want robust, industry-specific solutions they can actually run their business on. That’s why professional creators need a platform with both built-in functionality and the flexibility to go custom when needed.
Wix Studio delivers on both fronts. It empowers Wix Studio developers to build launch-ready businesses with a suite of native tools made specifically for real-world use cases—think bookings, events, restaurants and beyond. These Wix Studio business solutions work straight out of the box, helping you get to market faster with less setup. As Roy often points out, this is one of Studio’s biggest differentiators: “Creators aren’t forced to choose between speed and power—we’ve built the tools so they can have both.”
For projects that call for something totally custom, Wix Studio offers a dev-first ecosystem with serious flexibility. Choose your coding environment—whether that’s online in Wix’s VS Code-based IDE or locally via GitHub integration. Extend business logic using hundreds of open APIs, and streamline your workflow with Wix Blocks, which lets you develop reusable apps and sell them in the Wix App Market.
On the WordPress side, while it doesn’t offer native, full-stack business solutions like Wix Studio, it provides the foundations to build them. The open-source nature of WordPress gives developers the freedom to extend functionality using custom code and APIs. Devs also benefit from tools like a comprehensive code reference, a command-line interface (WP-CLI) and support for various version control systems and local dev environments.
One key difference: WordPress doesn’t natively support app development and distribution like Wix Studio does through Wix Blocks. However, developers can build and sell WordPress plugins that act similarly by expanding site capabilities.
Bottom line: If you’re looking for a head start with launch-ready, industry-specific functionality, Wix Studio’s native business solutions are a game-changer. And when it comes to flexibility, both platforms give developers the tools to build whatever they can imagine—just with very different levels of out-of-the-box support.
10. Enterprise and large-scale solutions
Almost every web creator has that one household name they dream of working with. But when that call comes through, you need to be sure your website builder can handle the complexity and scale of the job.
Wix Studio Enterprise is designed with flexibility to meet the needs of businesses of all sizes, from scaling startups to multinational corporations. It includes advanced multi-site management capabilities with account, group or site-level tiering, as well as tools that make scaling site creation a breeze. You’ll have access to company-branded templates, libraries of reusable assets and custom funnels so that any team member can deploy on-brand, functional sites with ease. Additionally, it provides 24/7 dedicated support, enhanced security and the flexible storage options that larger businesses require. Plus, with Wix Studio certification, you can ensure your team is fully equipped to deliver top-tier results on enterprise projects.
As Roy puts it, “When enterprise clients come on board, the priority is seamless scalability without compromise—and Wix Studio delivers that by integrating everything from security to site creation into one platform.”
On the WordPress side, the platform offers flexibility through its VIP and Enterprise plans. Much like Wix Studio, WordPress helps businesses manage multiple sites from one central dashboard while maintaining consistent branding across all platforms. The modular, block-based creation process ensures that design governance remains intact. However, WordPress shines in terms of bespoke capabilities—its open-source nature allows for tailored plugins, themes and custom functionality, which makes it a strong choice for enterprises with highly specific needs. WordPress also provides enterprise-level security, unlimited storage and priority support from dedicated account managers.
Bottom line: Both platforms cater to large brands and complex projects, offering robust, scalable solutions. Wix Studio’s enterprise tools are particularly suited for businesses looking for a seamless, all-in-one solution, while WordPress provides a highly customizable environment ideal for enterprises with unique requirements.
11. Support and community
Having a community of like-minded creators to lean on—and learn from—is priceless. So, how do Wix Studio and WordPress stack up in this area?
Whether you're looking for web creation tips, inspiration or just a place to connect with people who truly understand your day-to-day, Wix Studio has you covered. The platform boasts a super vibrant community that’s both in-person and online. From frequent meetups to live webinars, a lively Discord and the Studio Forum, there’s no shortage of ways to engage with fellow creators. Plus, with dedicated community leaders fostering collaboration, you’ll always have a network to lean on.
Roy emphasizes that “Wix Studio’s community isn’t just about connecting—it’s about growing together, sharing experiences and empowering each other to take on bigger projects.”
If skill enrichment is what you’re after, Wix Studio Academy offers a treasure trove of expert-led video tutorials, sandboxes, courses and expert-approved certifications designed to help you level up your skills. And if you ever need some personalized assistance, there's 24/7 customer care, as well as a built-in AI chat feature to help you out directly from any site.
Don’t forget about the Wix Studio Partner Program, which can connect you with valuable business opportunities and support, whether you're an agency, freelancer or developer.
On the other hand, WordPress has a vast and active ecosystem with an official WordPress Support Forum that’s a great place to seek help, exchange ideas and connect with fellow creators. WordPress also organizes global events like WordCamp, where you can network and learn from experts in the field.
For growing your skills, WordPress offers plenty of documentation, guides and best practices. Plus, WordPress.tv hosts a large library of video tutorials and conference talks that cater to all skill levels. However, if you're looking for an official certification to validate your skills and stand out in the marketplace, WordPress lacks this feature. There's no formal certification process, so your expertise might not carry the same weight in the eyes of potential clients.
When it comes to support, WordPress provides AI chat and 24/7 customer care for paid plan users—although free users don’t have access to these services.
Bottom line: Both Wix Studio and WordPress offer strong communities and learning resources for web creators, but Wix Studio stands out as the obvious choice for anyone looking to advance their career or differentiate themselves in the market with industry-recognized certifications.
12. Pricing
Cost plays a big role in choosing the right website platform for your needs.
With Wix Studio, you get five flexible pricing options, ranging from a free plan to an enterprise-level solution. You can opt for monthly or yearly payments and every plan includes a 14-day money-back guarantee, so you can try it out with zero risk.
Here’s a breakdown of Wix Studio's annual pricing plans:
Free ($0/month): Create and publish sites with a branded subdomain.
Basic ($19/month): Build online brands with a custom domain.
Standard ($27/month): Accept online payments.
Plus ($34/month): Capture leads and boost sales.
Elite ($159/month): Scale business growth.
Enterprise (price upon request): Site management for large-scale businesses.
*Prices displayed are for U.S. customers.
As Roy points out, “Pricing clarity can be a dealmaker for agencies. With Wix Studio, you don’t have to play a guessing game—the value of each tier is crystal clear, and it’s built to support how agencies actually operate.”
WordPress offers a lot of pricing flexibility but can be more complex to navigate, especially when it comes to choosing your own hosting provider. With so many hosting options out there—each with its own pros and cons—it can be tough to find the best choice. For simplicity’s sake, let’s focus on the WordPress plans that come with native hosting.
It's also worth mentioning that unlike Wix Studio, most WordPress plans (except the Automattic one) aren't specifically designed with agencies in mind. Many of the plans are more suited for DIY users, so they might not provide the functionality you need to scale and manage multiple sites for clients.
Like Wix Studio, WordPress gives you the option to pay monthly or annually. If you’re not completely satisfied with your monthly plan, WordPress offers a 7-day refund window, and for yearly plans, you have 14 days to request a refund.
Here’s a breakdown of WordPress's annual pricing plans:
Free ($0/month): Basic blogging features and branded subdomain.
Personal ($4/month): Professional blogging features and custom domain.
Premium ($8/month): Advanced design tools for creators.
Business ($25/month): Full customization for businesses.
Commerce ($45/month): Complete solution for online stores.
Automattic for Agencies (price upon request): For agencies managing six or more sites.
*Prices displayed are for U.S. customers.
Bottom line: If you value simplicity and predictable pricing, Wix Studio stands out as the more straightforward choice. Its clear, all-inclusive pricing is specifically designed for agencies and enterprises that need to build and manage multiple sites. On the other hand, if you're considering the WordPress Automattic plan, be prepared to reach out to WordPress directly to discuss your specific needs and get a personalized quote.
Curious how Wix Studio stacks up against other platforms? Explore more comparisons:
Wix Studio vs. Shopify | Wix Studio vs. Framer | Wix Studio vs. Elementor | Wix Studio vs. Webflow | Wix Studio vs. Duda
Wix Studio vs. WordPress at a glance
Feature | Wix Studio | WordPress |
Infrastructure | Robust performance with 99.99% uptime, multi-cloud hosting, global CDN and enterprise-grade security. | Varies depending on the hosting provider you choose. |
Design flexibility | Fully responsive editor, no-code animations, built-in Web GL effects, custom CSS, intuitive layout tools and customizable templates. | Block editor, customizable themes, built-in animations and custom CSS. Plugins required for advanced motion like WEBGL effects. |
AI features | Responsive AI, sitemap generator, code assistant, text, image and meta tag creator, CMS collections, chatbot. | Jetpack AI Assistant for content creation, image generation and SEO recommendations. |
Scalability & CMS | No-code CMS, dynamic pages, reusable assets and shareable design libraries, global design settings for maintaining brand consistency. | A CMS by design, with custom post types and taxonomies, dynamic content, reusable content blocks and global design styles. |
Collaboration | Custom roles and permissions, concurrent editing, real-time feedback, on-canvas tagging and comment filtering by status, plus native CRM tools. | Built-in comment system with mentions. Limited CRM tools, creation of custom roles and permissions require plugins. |
Ecommerce | Built-in eCommerce solution with omnichannel capabilities, suite of customer incentives and seamless support for global selling. | Built-in tools allow for SEO customization but third-party plugins are required for more advanced control and scalability. Plugins are also recommended for advanced marketing features. |
SEO & marketing | Best-in-class defaults and hyper-efficient tools for customizing advanced SEO settings at scale. Suite of native marketing tools and integrations. | Built-in tools allow for SEO customization, but third-party plugins are required for advanced control and scalability. Plugins are also recommended for advanced marketing features. |
Wix Studio vs. WordPress—the final verdict
Both Wix Studio and WordPress bring a lot to the table—but the best choice depends on how you work, who you work with and what you need to deliver.
If you're an agency, freelancer or enterprise team looking for an all-in-one platform that combines creative freedom with speed, scale and full-stack business functionality, Wix Studio is hard to beat. It's designed to help you move fast without compromising on quality, with native tools that support every part of the client journey—from concept to conversion.
As Roy says, “You don’t just get a website builder with Wix Studio—you get a full business toolkit that’s purpose-built for professionals. Everything’s under one roof, so you’re not losing time jumping between platforms or patching together solutions.”
On the other hand, WordPress is a solid choice for creators who prefer to self-host and customize every detail. Its massive plugin ecosystem gives you tons of flexibility—but that also means more moving parts. You’ll need to weigh whether you’re ready to manage plugin updates, compatibility issues and hands-on maintenance as your projects scale.
Now that you’ve got the full picture, the best next step is to explore Wix Studio for yourself. See what it’s like to design, develop and deliver with everything built in—and decide if it’s the right fit for how you want to work.
Editor’s note: all pricing and information are current as of 04/21/2025.
Wix Studio vs. WordPress FAQ
Is Wix Studio better than WordPress?
It depends on your needs. Wix Studio offers a streamlined, all-in-one solution built for speed, scale and collaboration—ideal for agencies and freelancers. WordPress provides more flexibility through its open-source setup but often requires more hands-on maintenance. The better platform is the one that fits your workflow best.
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