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Build exceptional stores that exceed client expectations

Create custom eCommerce sites more efficiently with native solutions integrated at every touchpoint.

Unmatched design freedom, primed to convert

A custom product page for a mixer on a music equipment website, with close-up product images, star ratings, reviews, a Wishlist button, color options, product description and specs.
A custom product page for a mixer on a music equipment website, with close-up product images, star ratings, reviews, a Wishlist button, color options, product description and specs.

Build product pages that generate revenue

Customize the look and layout of any component on the page and generate product descriptions with built-in AI tools. Plus, extend capabilities with native integrations to offer gift cards, loyalty programs and more.

The backend settings for a music website’s category page , with tick boxes to determine what details get displayed on the live site. Alongside it, the live site’s category page displays different types of music equipment, with options to filter by product and price.
The backend settings for a music website’s category page , with tick boxes to determine what details get displayed on the live site. Alongside it, the live site’s category page displays different types of music equipment, with options to filter by product and price.

Customize category pages for smooth selling

Create sleek category pages and tweak their layout, gallery and SEO settings for enhanced navigation and performance. Design dynamically, so all active categories stay in sync automatically.

Maximize sales with customized checkouts

Leverage SPIs to customize the cart and checkout experience to fit your clients’ needs. Set rules and triggers for discounts, add fees for gift wrapping, handling and more, and define validations based on custom criteria.

A panel with code for an Additional Fees SPI and a store order summary with fragile packaging ticked and the fee added to the final total.

Sell anywhere with omnichannel retail

  • Sync stores to the world's leading marketplaces like Amazon, eBay, Wish, Google, Facebook and Instagram, to reach millions.

    A sporting goods website with a featured image of a neon yellow cycling shoe and a close up of its mesh upper material.Panels showing logos of sales channel integrations, eBay, Amazon, Wish and Google.
    A sporting goods website with a featured image of a neon yellow cycling shoe and a close up of its mesh upper material.

  • Set up Wix POS so clients can accept offline payments and sell wherever suits their business.

    A waterproof backpack that’s been discounted and is ready to purchase for $70 via Tap to Pay.
    A waterproof backpack that’s been discounted and is ready to purchase for $70 via Tap to Pay.

  • Up sales among mobile-first customers with a customizable branded mobile app that syncs to stores.

    A branded mobile app synced to a sporting goods website with a search bar and featured images of products for mountaineering.
    A branded mobile app synced to a sporting goods website with a search bar and featured images of products for mountaineering.

Sell everywhere with global-ready stores

  • Choose from 80+ global payment providers, including Wix Payments. Take major debit and credit cards, Apple Pay, Tap to Pay on iPhone and more.

    A selection of payment options for a customer to choose at checkout, including debit and credit cards, PayPal, Klarna and iDEAL. A map of the world with dots marking the location of global payment providers, and below it, logos for Square, Stripe, SumUp and Wix Payments.
    A selection of payment options for a customer to choose at checkout, including debit and credit cards, PayPal, Klarna and iDEAL.

  • Set rules to suit any business or product. Offer multiple carriers, local delivery, geo-specific rates and connect Wix's native shipping label solution.

    Panels displaying shipping settings for regions and rates. A shipping label above an image of hiking boots that qualify for free shipping.
    Panels displaying shipping settings for regions and rates.

  • Translate stores into over 180 languages, add a currency converter and use our native Avalara integration to keep tax compliant worldwide.

    Sales tax settings showing taxes automated for the United States, Japan, Germany and France, with an option to add more countries. A product page for a sports jersey that’s translatable into English, German and Spanish.
    Sales tax settings showing taxes automated for the United States, Japan, Germany and France, with an option to add more countries.

Sell anywhere with omnichannel retail

Find shoppers on their favorite channels

Sync stores to the world's leading marketplaces like Amazon, eBay, Wish, Google, Facebook and Instagram, to reach millions.

Power in-person sales

Set up Wix POS so clients can accept offline payments and sell wherever suits their business.

Make money on the move

Up sales among mobile-first customers with a customizable branded mobile app that syncs to stores.

Sell everywhere with global-ready stores

Accept secure payments worldwide

Choose from 80+ global payment providers, including Wix Payments. Take major debit and credit cards, Apple Pay, Tap to Pay on iPhone and more.

Run deliveries like clockwork

Set rules to suit any business or product. Offer multiple carriers, local delivery, geo-specific rates and connect Wix's native shipping label solution.

Capture new markets 

Translate stores into over 180 languages, add a currency converter and use our native Avalara integration to keep tax compliant worldwide.

Run your ops, seamlessly

Manage sales and orders in one place

Run all ops, from inventory management to orders and returns, through one centralized dashboard and manage on mobile with the Wix app.

Keep fulfillment flowing

View all cross-channel orders and manage every aspect of fulfillment, like shipping labels, packing slips, confirmation emails and refunds, in one synced space.

Launch fast with ready-to-sell products

Sync with dropshipping and print-on-demand suppliers to sell high-quality products and custom branded goods, no need to stock or ship.

A website with sports products—water bottle, helmet and backpack— that can be added with dropshipping.
An overview of a website’s orders page showing order number, date, customer name, orders fulfilled and unfulfilled, and total order value.
An overview of a website’s orders page showing order number, date, customer name, orders fulfilled and unfulfilled, and total order value.A website with sports products—water bottle, helmet and backpack— that can be added with dropshipping.

Drive growth with native marketing tools

Increase sales with in-house tools

  • Wix Gift Cards

  • Abandoned cart & back-in-stock emails

  • Discounts and coupons

  • Pre-orders

  • Product subscriptions

An abandoned cart email for a bicycle store, with a picture of an orange saddle, offering a 20% discount to win the customer back.

Ramp up reach and engagement

  • Industry-leading SEO tech

  • Facebook Ads 

  • Wix Loyalty and Wix Referrals

  • Wix Reviews

  • Wix Blog

SEO settings for a category page with an image of bicycle handlebars and data fields ready to be filled in.

Leverage data to sell smarter

  • Real-time analytics

  • Traffic, sales and performance reports

  • Marketing and behavior reports

  • Triggered alerts on key stats

  • Sales Forecast

A sales chart showing the growth of sales and total orders.

Stack up with 100s of advanced apps

Find solutions to fit even the trickiest use case. Connect industry-leading platforms and add any functionality with 500+ apps and integrations—from global shipping, fulfillment and warehousing to finances, print on demand and beyond.

Create beyond the platform with custom code

APIs for A-Z

Extend the platform’s capabilities and functionality beyond the built-in. Use APIs and SPIs to tailor sites, from storefront to backend, and deliver solutions to enhance the customer and merchant experience.