Resources for marketers

You already know that brands work with creators. But how can brands tap into a creator mindset to better engage audiences on their own platforms?

That's what we discuss with Brandon Smithwrick, Director of Content at Kickstarter, in this episode of Funnel Vision.

Brandon works with creators who have different voices, passions, and values, but they have a few important things in common: they lead with value and tell captivating stories that engage real people. And they do this over and over and over.

The most successful brands do the same.

Tune in to learn how to embody this approach on your own marketing team, plus how to stay ahead of different changes in platforms, algorithms, and industry trends.

There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it?

In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo.

The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place.