Updated: 7 hours ago
A hair salon website has to answer what clients ask before they sit in your chair: what a balayage costs, who does curly cuts, when the next opening is and what happens if they cancel. Then it has to let them book without calling you mid-color.
The right way to make one depends on your budget, how comfortable you are with tech and whether you already use salon scheduling software. This guide compares your options, from a salon website builder to hiring a designer, then walks through six steps.
Turn your idea into a business-ready hair salon website. Choose a template or start with AI, make the design your own and add the tools you need to take bookings, collect deposits and send reminders, all with Wix.
TL;DR: how to make a hair salon website
To make a hair salon website, pick a build method you can update yourself, then add a service menu with prices, stylist profiles, a portfolio gallery and online booking for each stylist. Set deposits and a cancellation policy, test a booking on your phone, then share the link on Instagram.
You'll learn:
How the main ways to create a site compare
Which pages clients look for
What to ask before choosing scheduling software
Design ideas from real salon sites
What it costs to run
How Wix fits a salon
Ways to build a hair salon website
There are eight common ways to make a hair salon website. The real difference is who does the work after launch: adding a new stylist, raising the price of a full highlight, blocking a training day and fixing booking when it stops working.
Already know how you'll build? Skip ahead to the 6 steps.
Hair salon website builder with templates
A website builder gives you pages that are already designed, so you swap in your own photos, service menu and prices. A salon template usually comes with a services section, a gallery, a booking button and a contact page in place.
It suits owners who want to run the site themselves, like adding a new gloss treatment on the day the salon is closed. With Wix, for example, you can start from one of the website templates in the website builder and add online booking when you're ready.
Learn more: How to use a website template to make a website
Create a hair salon website with an AI website builder
An AI website builder asks what services you offer, who your clients are and what the site needs to do, then creates a first draft you can edit. The Wix AI website builder, for example, creates a personalized site from that description, which you can change by describing edits or by dragging elements into place.
It suits owners with little design experience who want a starting point this week. Describe your real services, such as silk presses, vivid color or extensions, so the draft fits your menu.
Marine Levy Belder, Product Marketing Team Lead at Wix
"When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world, and the technology is expanding into everything we do."
A practical note: AI tools can generate stock-style hair photos. Replace every one with photos of your own work before you publish, since clients book based on the result they expect to walk out with.
Build a hair salon website with an AI chat assistant
Some AI chat assistants, such as ChatGPT, Claude or Gemini, can connect to a website platform and build or edit a site from a conversation. You type a change like "add a $25 bang trim to the cuts menu" or "add a bio for our new colorist" and the assistant makes it.
Some platforms connect directly. With Wix, for example, you can type @Wix in ChatGPT, describe your salon and get a site plan and a Wix Harmony site. You can also connect your Wix account to Claude through the official Wix connector to create and manage your site from the chat.
This suits owners who already use an AI chat for captions or price lists. Check each change before it goes live, especially prices and service times.
Build a hair salon website with AI coding tools
AI coding tools, such as Claude Code, Cursor or Lovable, write the code for a site from your prompts, which is often called vibe coding. The result is a coded site that still needs hosting, a booking system and someone to fix it when an update breaks the booking page.
It suits technically confident owners or a salon with a developer on call. A coded site has no booking calendar built in, so you connect one. The Wix MCP server, for example, lets MCP-compatible AI tools such as Cursor and Claude work with Wix business features like bookings and payments.
Use a content management system (CMS) for your salon
A content management system (CMS) is software that lets you update text, photos and pages without rebuilding them. Open-source options such as WordPress give you a lot of control, but you're responsible for hosting, updates, security and the plugins that run your booking calendar.
A CMS suits salons that publish a lot, such as weekly hair care guides, and have someone to handle maintenance. Check which booking and payment plugins you'd need and who keeps them updated.
Learn more: Website builder vs CMS
Hand-code a hair salon website
Hand-coding means writing the site in HTML, CSS and JavaScript yourself. You get full control over every detail and full responsibility for hosting, security and every fix.
It makes sense for developers building something custom, like a color consultation quiz that matches clients to a stylist. For an owner who is behind the chair most days, those hours are hard to find.
Headless website development for salons
A headless website keeps the part visitors see (the design) separate from the part that stores your services and handles bookings and payments. A developer builds a custom design and connects it to business tools for scheduling, checkout and client records.
Headless is a custom-development approach, not a shortcut. A developer has to connect the systems, then set up and test the full booking journey, from choosing a stylist to the confirmation email. It suits salon groups with several locations or specific requirements.
Wix Headless, for example, is free to connect and provides the business tools and hosting behind a site built in code.
Hire a salon website designer or developer
A web designer or developer builds the site for you, from the layout to the booking setup. You still supply the photos, service menu, prices and policies. You also agree on who updates them after launch.
This suits salons with complex needs, such as several locations with different price lists, or owners who'd rather outsource. You can hire a professional through the Wix Marketplace. Ask who fixes booking problems, what you can change yourself and what each update costs.
Use this table to compare the options before you choose:
Method | Best for | Who updates services and prices | Booking system | Skills needed |
Website builder with templates | Owners who run the site themselves | You, in a dashboard | Built in or added as an app | Low |
AI website builder | A fast first draft | You, after the AI draft | Built in or added as an app | Low |
AI chat assistants | Owners who work in a chat | You, by chat | Depends on the platform | Low |
AI coding tools | Owners with coding help | You or a developer | Connected separately | Medium to high |
Content management system (CMS) | Salons that publish a lot | You or a developer | A plugin | Medium |
Hand-coding | Custom features | A developer | Built or connected by a developer | High |
Headless website | Salon groups with custom needs | A developer, then staff | Connected by a developer | High |
Hiring a professional | Owners who outsource | The professional, or you after handover | Set up by the professional | Low for you |
How to make a hair salon website in 6 steps
These steps follow the order you'd usually build in, from choosing a method to promoting the site after launch.
01. Decide how to make your website
Pick a method from the options above that you can keep updated between clients. Before you choose, list what you run today, such as a booking app, a card reader or a retail stock list. Make sure the new site works with it or can replace it.
Then write down what clients ask most often: how much a full head of highlights costs, whether you do curly cuts, how long a keratin treatment takes, how much notice you need to cancel and where to park. Those questions shape your service menu, policies and FAQ.
If you're still planning the business, a business plan helps you set services and prices first. For the general process, see our guide on how to go about making a website.
02. Pick a domain name for your salon
Your domain name is your salon's address on the web. Keep it short, easy to spell and close to your salon name. Avoid numbers or hyphens. Adding your city or neighborhood is optional, but it can help when your name is already taken.
Use a domain name search to check availability, or a hair business name generator if you're still naming the salon. For more ideas, see these beauty business names and our guide to salon domain names.
Good to know: the .style extension suits a salon that also offers makeup or styling consultations, and .pink is another option for a beauty brand with a playful name.
If you already own a domain, you can connect a domain to your new site. When you build with a website builder, hosting is usually part of the plan. Wix, for example, includes hosting and a free SSL certificate, so the address and the site are managed in one place.
03. Add essential pages to your website
Each page should answer one question a client has before they book.
Homepage
Your homepage says what kind of salon you are, where you are and how to book, with a booking button near the top. One strong photo of your work does more than a slideshow.
Service menu and prices
List every service by category (cuts, color, treatments and styling) with how long it takes and a starting price. Say what changes the price, such as hair length, stylist level or extra color, so the total at checkout doesn't surprise anyone.
Stylists
Give each stylist a photo, their specialties and a link to book with them. Clients often follow a stylist rather than a salon, so this page matters most when you have a team or rent chairs.
Portfolio gallery
Show your real work, grouped by service, such as balayage, curly cuts or bridal styling. Get each client's permission before you post a photo and shoot in consistent light, so the results look like what clients will get.
Online booking
Let clients choose a service, a stylist and a time in a few taps. Step 05 covers how to set it up.
Color consultations
For big color changes, offer a free or paid consultation that clients book before the service itself. Ask for a photo of their current hair and their goal in the booking form, so the stylist can plan the time and price.
Policies
Spell out deposits, cancellation notice, late arrivals, no-shows and how you handle a color correction. Link the policy from the booking page so clients see it before they pay.
About and contact
Share the salon's story on an About us page, then give your address, opening hours, phone number, parking details and a map on a contact page.
Shop and gift cards
If you sell the products you use in the chair, add a shop page with pickup or shipping. Gift cards bring in new clients around holidays, and the recipient can spend them on a service.
Offering more than hair? See how to make a beauty website for nails and lashes, how to make a barbershop website for clipper cuts and walk-ins and how to make a skincare website if you sell your own products.
04. Customize your hair salon website design
Start from a template or an AI draft and make it look like your salon. Browse hair salon website templates for a head start, then check that the one you pick has:
A service menu with room for prices and times
A booking button that stays visible
Space for stylist profiles
A gallery that suits portrait photos
A layout that works on a phone
Good hairdresser website design starts with your photos. Use your own work, shot in natural light against a plain background. Crop each photo so it works on a phone screen. Pick colors and fonts that match your space and your beauty logo, and use them on every page.
Keep the website layout simple: your name and a booking button at the top, then services, your work, stylists, reviews and location. Look at simple websites for ideas, and read how to design a logo if you don't have one yet.
Clients often find you on a phone, from Instagram or a map search, so preview every page in mobile view. Check that the booking button, phone number and address can be tapped. Our guide on how to make a website mobile-friendly covers the details.
Explore designer-made website templates for the extras you might add:
05. Set up your booking system
Booking software (also called scheduling software) shows clients your open times, takes the booking and payment and sends confirmations and reminders. For a solo stylist, it replaces texting back and forth. For a team, it keeps every stylist's calendar, breaks and services in one place.
Before you choose, decide how each service should be booked: who can do it, how long it takes and what it costs with each stylist. A root touch-up might take 90 minutes with one stylist, while a full balayage blocks most of an afternoon.
Questions to ask before you choose booking software:
Can clients book a specific stylist?
Can prices and times differ by stylist?
Can I take a deposit for long color services?
Can I charge a cancellation or no-show fee?
Does it sync with my personal calendar?
Can clients book from Instagram or Google?
Does it work with my card reader and retail stock?
Can staff see their own schedules?
Not every system supports every feature, so test the ones you rely on before you move your client list.
Wix Bookings, for example, lets you assign services to the stylists who offer them and set different prices by stylist. You can ask for a deposit on individual services, such as a full color, with the balance paid in the salon.
You can also add a cancellation and no-show fee to a booking policy. Clients then enter card details at checkout, and you need a payment provider that supports saved cards.
Worth knowing: deposits and fees only work if clients understand them before they pay. Write the policy in plain words, show it at checkout and apply it the same way to every client. Check local consumer rules on deposits and fees (not legal advice).
Natalie Lucas, a makeup artist and Wix user, describes the time online booking saved her:
Natalie Lucas, Founder of Natalie Lucas Studio
"There was a lot of time wasted on back-and-forth conversations, trying to line up schedules with clients. It was very time-consuming. [Now, I just tell my clients:] 'Here's the link. You can see all available session times.'"
06. Publish and promote your site
Before you share the site, book real test appointments on a phone and a computer. Check that:
Each service shows the right time and price
Clients can pick a stylist and see open times
The deposit is charged and the balance is shown
A late cancellation applies the fee
Confirmations and reminders arrive
Gift card and product orders go through
Then ask a friend who hasn't seen the site to book a cut with a specific stylist. Watch where they hesitate and fix that page before launch.
For local search, start with these:
A complete Google Business Profile with your booking link
Your city and main services in page titles
The same name, address and phone number everywhere
Reviews from real clients
A page for each main service
Wix's SEO tools guide you through titles, descriptions and image alt text. No tool can guarantee rankings.
Put your booking link in your Instagram bio and stories, and tag each portfolio post with the service and stylist. Ask happy clients for a review while the result is fresh, and print the web address on your appointment cards.
After launch, keep a short review list and decide who owns each item:
Service prices and times
Stylist schedules, holidays and new hires
Portfolio photos
Policies and deposit amounts
Seasonal offers and gift cards
Reviews and replies
A blog helps too. Posts that answer real questions, such as how to keep blonde from turning brassy, give clients a reason to come back. Learn how to start a beauty blog.
How to choose a salon website builder
A salon website builder is a platform that gives you templates, hosting and booking tools in one place, so you don't need to code. Feature lists help, but the better test is your own week: how you take bookings, sell products and handle cancellations.
Look for a builder that offers:
Salon and beauty templates
Online booking with stylist calendars
Deposits and cancellation fees
A store for retail products
Gift cards
Reviews and an Instagram feed
Local SEO tools
A mobile app to manage bookings
Then add up the costs together: the plan, any booking or store add-ons, payment processing fees and your domain. For a side-by-side comparison, see the best salon website builders.
Hair salon website examples
These Wix sites each solve a different salon problem. For more ideas, browse these hair salon websites.
Westfolk
Westfolk is a boutique salon in Studio City, California. Its service menu lists each cut, color and treatment with a time and a starting price, and every stylist has a bio with an Instagram link and a Book now button.
An Instagram feed near the bottom of the page keeps the portfolio current without extra uploads.
The Salon by Maria Clara
The Salon by Maria Clara in Pensacola, Florida, is open by appointment only. Next to a general booking link, it gives a direct booking link for each stylist and esthetician, which suits clients who already know who they want.
Hair By Shebia
Hair By Shebia is the site of a licensed cosmetologist in Little Elm, Texas, who specializes in locs. A short menu with Services and Shop pages and a Book now button keeps the focus on her services and her own hair products.
Hair Comes the Bride
Hair Comes the Bride combines a bridal hair accessories shop with a directory of bridal stylists and a wedding hairstyle gallery. It shows how a salon that focuses on weddings can mix retail, inspiration and stylist profiles.
Hair salon website templates
Hair salon website templates give you a layout built for beauty businesses, with sections for service menus, booking buttons, galleries and client reviews. Start with one close to your style, then swap in your own photos and prices.
Template name: Hair extensions manufacturer (elegant) website template
Template name: Hair extensions manufacturer (modern) website template
Template name: Hair extensions salon (Chic) website template
Why make a hair salon website
A website gives your salon one place you control, where your full menu, prices, policies and booking live together. Social profiles show your work, but the platform decides who sees each post and how your page looks.
Clients look for it too. According to a Wakefield Research survey cited by Square, 30% of customers say they would avoid a salon with no website to view services.
A site won't fill your chair by itself. It works when the booking link is easy to find, the prices are current and you share it wherever clients already look for you.
How much does a hair salon website cost
The yearly cost of a salon website adds up from a few parts: a domain, a website plan, booking software, payment processing fees on deposits and card payments, any paid apps, photography and the time someone spends on updates.
Some platforms bundle booking and hosting into the plan, while others charge for each separately.
By method, a website builder or AI website builder usually costs the least to start, since hosting and design tools come with the plan. A CMS adds hosting, plugins and maintenance. Hiring a designer or developer adds a one-time build fee and the cost of later changes.
With Wix, you can build a website for free and upgrade to a paid plan when you're ready to take bookings and online payments. For more detail, see how much does a website cost and how much does a business website cost.
How to build a hair salon website with Wix
Wix covers the site, the booking calendar and the work after launch in one place. Here's what each tool does for a salon and what you still set up.
Build and manage the site
Start from a salon template, describe your salon to the AI website builder or build in Wix Harmony, which combines prompts with drag and drop editing and includes Aria, an AI agent that makes changes for you. You can also manage the site from ChatGPT or Claude.
Take bookings, deposits and reminders
With Wix, you can build a salon booking website with tools for scheduling, payments and client reminders. Wix Bookings runs your services, stylist calendars and booking policies. You set each service's time and price, the deposit and cancellation rules and the payment provider. You need a paid plan to accept bookings.
Sell products and gift cards
Add an online store to sell the shampoos and styling products you use in the salon, and use Wix POS to take payments at the front desk. Wix Gift Cards works with Wix Bookings and Wix Stores, so a client can redeem a card on a service or a product.
Show your work and reviews
The Instagram Feed app shows your latest posts in a gallery on your site, which keeps the portfolio fresh. It needs an Instagram Creator or Business account. For reviews, check which review sources an app supports before you install it.
Build sites for clients
If you build sites for salons as a freelancer or agency, Wix Studio adds tools for designing and managing several client sites.
Get help from AI agents
Symphony by Wix is a separate AI agent platform for small businesses, with agents for outreach, marketing, scheduling, research, finance and design that you work with in one chat. It connects to your calendar, inbox, CRM and payments, works with or without a Wix site and is free to try.
For a salon, its agents could draft rebooking reminders for regulars or a post about this week's open slots.
Learn more: How to make a Wix website
How to make a hair salon website FAQ
How much does a salon website cost?
It depends on the platform, plan and apps you add, plus photography and payment fees. A website builder keeps costs lower than a custom build. With Wix, you can build a website for free and upgrade to a paid plan when you're ready to take bookings.
What makes a good salon website?
A clear service menu with prices, real photos of your work, stylist profiles, visible policies and a booking button on every page. It should also load quickly and work well on a phone.
Can I build a salon website myself?
Yes. A website builder or AI website builder gives you a salon layout and online booking without code. You can also build and manage a Wix site from a chat in ChatGPT or Claude.
What is the best website builder for a hair salon?
Look for salon templates, online booking by stylist, deposits and cancellation fees, a store, gift cards and local SEO tools. Wix offers all of these in one platform.
Can clients book a specific stylist online?
Yes, if your booking software supports staff calendars. Assign each service to the stylists who offer it, and clients can choose a stylist and see their open times.
Can I charge a deposit or a no-show fee?
Yes, if your booking software supports it. With Wix Bookings, you can set a deposit per service and add a cancellation and no-show fee to a booking policy, which asks clients for card details at checkout.
Can I sell hair products and gift cards on my salon website?
Yes. Add an online store for the products you use in the salon and digital gift cards that clients can redeem on services or products.
Do I need a website if my salon is on Instagram?
Instagram shows your work, but a website keeps your full menu, prices, policies and booking in one place you control. Use both: post your work on Instagram and link to your booking page.
Can I keep my current salon booking software?
Often, yes. Booking tools usually give you a booking link or widget to add to your site. Check that it works on a phone and test a booking before launch.
