Buy your .style domain today

A .style domain fits any business whose product is a look: personal stylists and wardrobe consultants, hair and beauty salons, interior designers, home decor shops and fashion labels. Registrars also pitch it to lifestyle bloggers and creative portfolios.

The common thread is that clients hire you for taste. If your work is judged on how something looks, from an outfit to a living room, the extension describes it; if you sell on price or function, a literal ending such as .clothing describes it better.

Yes, .style is open to everyone, with no industry, location or credential requirement at registration. A hobby blogger and an established design studio go through the same first-come, first-served process.

What can stop you is a name that is already taken, reserved by the registry or blocked by a trademark holder.

A .style name that shows as unavailable with no live site behind it is usually reserved by the registry or blocked by a trademark holder. The .style registry offers a blocking service called DPML that lets brand owners keep names matching their trademark out of circulation across its extensions.

Run a WHOIS lookup first. If the name is registered, you will see a registration and expiry date, and you can wait for it to lapse or contact the owner; if there is no registration record, the name is blocked or reserved, and adding your city or service is the faster route.

Build a .style name around the word clients already use for you, usually your own name for a stylist or your studio name for a business. Short names that are easy to say work best, such as anna.style or oakandlinen.style.

Avoid repeating the extension, as in annastyle.style. Skip hyphens and numbers too, since people drop them when they type an address from memory. Say the full address out loud before you buy, and if you have to spell it, pick a simpler version.

A personal stylist is usually better served by their own name on .style, because clients book the person, not a company. A studio with several stylists or a product line does better with the business name, which can outlast any one person on the team.

If you are growing from solo to studio, register both now. Point the personal .style name at your profile page and use the business name as the main address.

A .style domain covers any business built on a look, while .fashion is focused on the fashion industry itself: labels, retailers, designers and fashion media. They also come from different registries, so a trademark block placed on .style names does not cover .fashion.

Choose .fashion when clothing is the whole business. Choose .style when your work crosses into hair, beauty, interiors or personal styling, or when you expect it to.

A .style domain describes what a shop's products have in common, while .boutique describes the shop itself: small, curated and personal. Both come from the same registry with the same open registration.

A curated shop mixing clothing, home goods and gifts fits either, so pick .boutique if the shopping experience is what you sell and .style if the aesthetic behind the products is. A shop that sells only apparel reads most literally on .clothing.

Yes, a .style domain can run alongside an existing .com, either as your main address or as a short name that forwards to it. Keep one as the primary address that search engines index, and set the other to redirect so both reach the same site.

If you move your main site to .style, keep the .com registered and redirecting, since old links, business cards and saved bookmarks will still point there. Update your email signature, social profiles and Google Business Profile to the new address at the same time.

Clients remember a .style address well once they have seen it written down, but many still default to .com when they only hear a name. That matters most for referral businesses such as stylists and salons, where clients pass your name on by word of mouth.

Put the full address everywhere clients see your name: booking confirmations, business cards, the shop window and social bios.