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An SSL certificate is a digital certificate that secures the connection between a website and its visitors. It encrypts the data exchanged—so information like passwords, form entries and payments can’t be read or intercepted by third parties.

When a website’s SSL certificate is active, it does two key things:

• Encrypts data in transit, so sensitive information stays private

• Verifies your site’s identity, confirming to browsers and visitors that your site is legit

SSL certificates are issued by trusted certificate authorities and are a standard requirement for modern websites. Without one, browsers may warn visitors that your site is “Not Secure,” which can impact trust, engagement and your bottom line - conversions.

HTTPS stands for Hypertext Transfer Protocol Secure. It’s the secure version of HTTP and simply indicates that your website has an SSL certificate to protect it.

Here’s how being HTTPS certified works, in simple terms:

• When someone visits your site, their browser checks your SSL certificate to confirm your site’s identity

• A secure, encrypted connection is then created between the browser and your server

• Any data shared—like logins, forms or payments—is safely encrypted as it travels

HTTPS certificates help your website look trustworthy, keeps visitor information private and ensures your site works the way users—and search engines—expect today. Read more about HTTPS here.

An SSL certificate (also known by its successor “TLS” - Transport Layer Security) is essential for website security and creating trust. It encrypts the data exchanged between your site and its visitors so sensitive information like passwords, contact forms and payment details stays private.

Beyond domain security, SSL also plays an important role in how your site is perceived and performs:

• Encryption keeps visitor data safe while it travels between browsers and servers.

• Trust signals like the padlock icon and HTTPS URL reassure visitors your site is legitimate.

• Search engine visibility improves because HTTPS is a ranking signal used by Google.

Without an SSL certificate, browsers may warn visitors that your site is not secure. This can reduce trust, increase bounce rates and impact conversions. In today’s web standards, SSL is no longer optional. It’s a baseline requirement for running a professional website.

Yes. Having an SSL certificate for your website can positively impact your website’s SEO, whether it’s free or not. Search engines like Google prefer HTTPS websites and use SSL as a ranking signal. While SSL alone won’t guarantee top rankings, it helps search engines recognize your site as secure and trustworthy which supports better visibility in search results.

On top of that, HTTPS can improve user behavior signals such as time on site and engagement. When visitors feel confident browsing your site, they’re more likely to stay, explore and convert which further supports SEO performance over time.

To get your free SSL, simply buy a domain on Wix and the SSL will be automatically activated.

SSL and TLS certificates enable HTTPS which encrypts the data exchanged between a website and its visitors. This encryption adds a very small processing step but modern browsers and servers handle it efficiently, so it shouldn’t slow down your site. In many cases performance can actually improve because HTTPS allows technologies like HTTP/2 which speeds up loading and handles multiple requests more effectively. The result is a secure browsing experience with no noticeable slowdown and often faster page loads.

You can get a free SSL certificate through some domain registrars and website builders - Wix being one of them. Once your domain is connected to your website the SSL certificate is usually issued and installed automatically. There’s no need for a manual setup or any technical knowledge. To enjoy these benefits, it’s simple to transfer a domain to Wix.

Without an SSL certificate your website will appear as “Not Secure” in most browsers. Visitors may hesitate when it comes to entering passwords, contact details or payment info which can reduce trust and engagement. Search engines also much prefer HTTPS websites, so not having SSL can harm your search rankings, meaning, your site will appear lower in Google searches. Some website features like forms and secure logins may not work properly without SSL, making it harder to run a professional and functional site.

Yes. Every Wix domain comes with a free SSL certificate automatically, no matter the domain extension, including gTLDs, ccTLDs or any custom domain. Once your domain is connected to your website, the SSL certificate is issued and activated, encrypting visitor data and enabling HTTPS. You don’t need any technical setup or additional steps—you don’t even need to understand it, just know that your site is secure from the start.

Yes. The SSL certificate automatically covers both the www and non‑www versions of your domain. Visitors can safely access your website using either URL and their connection will remain encrypted and secure.

No. Wix automatically issues and activates your SSL certificate for every domain. Renewals are handled automatically as well, so your website stays secure without any manual setup or ongoing maintenance.