Your complete salon website builder

Creating a salon website is easier than ever — and with Wix, it’s like giving your business the ultimate digital makeover. Here’s how to get your beauty brand online and thriving:

• Plan your vision – Picture the kind of experience you want clients to have. Do you want to highlight your team, display your services, or show off stunning transformations? Map out your pages—like Services, Gallery, About, and Book Now—to reflect your brand’s unique vibe.

• Let AI do the glam work – Use the free AI website builder to instantly generate a site tailored to your salon’s style, or start from one of our ready-made salon templates. Either way, you’ll have a professional design ready in minutes.

• Customize your look – With the drag-and-drop editor, you’re in full creative control. Add photos of your best cuts, create a service menu, share prices, and personalize every detail—colors, fonts, and layout—to match your brand identity.

• Secure your custom domain – Claim a domain like yourname.salon to look polished, build trust, and help new clients find you online with ease.

• Get found on Google – Use built-in SEO tools to make your site shine in search results. Add keywords like “hair salon near me” or “nail artist in [your city]” so clients can discover you locally.

• Go live and grow – Hit publish, then spread the word. Share your site on social media, let clients book online, and manage everything—from appointments to payments—right from your Wix dashboard.

The best website builder for salon owners is one that combines ease of use, beauty-focused templates, and built-in business tools—in one place.

When choosing the right salon website builder, look for these key features:

• Ease of use – A drag-and-drop editor makes it easy to design and update your website without any coding skills. Wix’s intuitive interface lets you edit text, visuals, and layouts effortlessly.

• Salon-specific templates – Choose from designer-made templates created specifically for salons and beauty businesses. You can highlight your services, display before-and-after photos, and reflect your brand’s personality.

• Built-in booking tools – Wix Bookings lets clients schedule appointments 24/7, syncs with your calendar, and accepts secure online payments—all in one place.

• SEO and marketing tools – Wix includes advanced SEO features to help your salon appear in local search results, plus marketing tools to promote offers and retain clients.

Reliable support – With 24/7 customer care and a detailed help center, Wix ensures you’re never on your own while building or managing your site.

You can have a fully functional salon website ready in just a few hours. Using the AI website builder, you’ll get a customized site within minutes—then you can fine-tune it by adding photos, service details, and your brand’s colors and style.

If you prefer a more personalized design, spend a little extra time refining your content, testing features, and optimizing for SEO. The result is a professional, client-ready website that reflects your brand and helps you attract new clients online.

For further reading, explore our guide on how long it takes to create a website.

The cost of building a salon website can vary depending on your project’s size, the features you need and whether you design it yourself or hire a professional.

When you factor in expenses such as design, hosting and domain registration, a custom-built salon website can cost anywhere from an estimated $1,000 to over $10,000 especially if you require multiple pages, galleries or advanced functionality.

If you choose an all-in-one platform like Wix that includes hosting, domain and design tools, the cost can be much lower. Depending on the plan and features you need, yearly prices generally range from $17 to $159 per month.

For further reading, explore our guide on website costs.

*All pricing and information are current as of November 2025.

**Reflecting prices in the US. Prices do not include applicable taxes, which are determined according to your billing address. The final price can be seen on the purchase page, before payment is completed.

To optimize your salon website for local search, focus on the following actions:

1. Google My Business: Create and verify your Google My Business listing. Fill out all relevant information, including your salon's name, address, phone number and business hours. This will help your salon appear in local searches and on Google Maps. You can do this straight from your Wix dashboard.

2. Localized Content: Incorporate location-specific keywords throughout your website content. For example, use terms like “best salon in [Your City]” or “haircut services in [Your Neighborhood].” This helps search engines associate your services with your specific location.

3. Mobile Optimization: Ensure your website is mobile-friendly. Since 61% of mobile searchers are more likely to contact a local business if they have a mobile-optimized site, this can significantly impact your visibility.

4. Customer Reviews: Encourage satisfied clients to leave positive reviews on platforms like Google and Yelp. 

5. Local Backlinks: Build relationships with other local businesses with a website or organizations to acquire backlinks to your site. This not only drives traffic but also improves your site's authority in local searches.

To ensure your salon website is mobile-friendly and user-friendly, focus on responsive design. With Wix, every template is automatically optimized for mobile devices, ensuring that your site looks great on any screen size.

Here are some practical tips to enhance mobile usability:

• Simple Navigation: Use a straightforward menu structure with easily readable text. Include essential links such as “Book Now”, “Services”, and “Contact Us” prominently.

• Fast Loading Times: Optimize images and minimize content. Wix provides tools that help compress images and optimize site speed.

• Readable Fonts: Choose large, legible fonts and adjust line spacing to improve readability on smaller screens. Wix offers a variety of fonts to help you find the perfect style for your brand.

• Clickable Buttons: Ensure that buttons are large enough for easy tapping and use contrasting colors to make them stand out. This will enhance user interaction and reduce frustration.

• Mobile-Specific Features: Leverage features like click-to-call buttons and location maps to make it easier for clients to reach you.

A well-designed salon website helps clients discover your services, trust your expertise, and book with confidence. Here are the essentials to include:

• Service Menu – Clearly present your treatments, prices, and add-ons so clients can explore your offerings before they visit.

• Online Booking – Let clients schedule appointments anytime with tools like Wix Bookings, which send automatic reminders and help prevent no-shows.

• Gallery of Work – Use professional photos to highlight your best transformations and showcase your salon’s unique style.

• Client Reviews – Feature authentic testimonials to build credibility and show visitors the real experiences behind your brand.

• Blog or Tips Section – Share beauty advice, trend insights, and care routines to keep your audience engaged and returning for more.

Each of these features not only enhances your website but also helps your salon attract, convert, and retain loyal clients online.

When you create your salon website with Wix, it comes with a free Wixsite domain (for example: mysalon.wixsite.com). To look more professional and make it easier for clients to find you online, you can connect a custom domain such as yourname.com or choose a related domain extension to strengthen your brand identity.

You can buy a new domain directly through Wix—many annual Premium Plans include one free for the first year—or connect a domain you already own. Wix walks you through each step so your salon site goes live quickly and securely.

For full setup instructions, visit our domain setup guide.

Yes, you can allow clients to book appointments directly through your salon website using Wix’s booking features. Wix offers a user-friendly booking system that can be integrated seamlessly into your site, making it easy for clients to schedule their visits. Here’s how it works:

• Online Booking: With Wix Bookings, clients can view your services, available time slots, and book appointments directly through your website. This feature not only improves client convenience but also helps reduce no-shows and double-bookings.

• Automated Notifications: Clients receive confirmation emails and reminders about their appointments, which enhances their experience and keeps them informed.

• Customizable Services: You can set up different services and durations, allowing clients to choose exactly what they need. You can also specify staff members available for each service, giving clients additional choices.

• Payment Processing: Wix allows you to integrate payment options, making it simple for clients to pay for their services online at the time of booking.

To get started, you can explore Wix's tools for creating a professional salon website complete with booking capabilities that can streamline your client management.

Yes, you can absolutely showcase your services, prices, and staff all on one page using Wix. This feature is particularly beneficial for salons wanting to provide clients with easy access to essential information.

To create this single-page showcase, follow these steps:

• Choose a Template: Start with a Wix template tailored for salons, which often includes sections for services, pricing, and staff.

• Services Section: Clearly list the services you offer. Include descriptions, duration, and starting prices. For example, "Haircut: $50 – 45 minutes" helps clients quickly assess what they need.

• Pricing Table: Use Wix’s built-in tools to create a visually appealing pricing table, making it easy for clients to compare services.

• Staff Profiles: Add images and brief bios of your staff. Including their specialties will help build trust and encourage client bookings.

Highlighting customer reviews and testimonials on your salon website is a powerful way to build trust with potential clients. Here are effective strategies to showcase those valuable insights:

• Dedicated Testimonial Page: Create a specific section on your site for customer reviews, making it easy for visitors to find real experiences. Using Wix, you can easily design an eye-catching layout to present these testimonials beautifully.

• Incorporate Ratings and Stars: Feature star ratings alongside customer quotes to provide quick visual indicators of satisfaction. This can be done using review widgets available in Wix's App Market, enhancing credibility further.

• Use Video Testimonials: Encourage satisfied clients to provide video testimonials. Real people sharing their positive experiences can resonate more strongly than text alone. You can embed these videos on your homepage or corresponding service pages.

• Social Proof through Reviews: Link your salon’s social media where you might share client feedback. Integrating social media feeds into your Wix site shows real-time interactions, adding authenticity to your brand.

• Highlight Notable Achievements: If your salon has received awards or accolades, include these alongside testimonials to reinforce trust. Statistics show that 72% of consumers trust online reviews as much as personal recommendations (source: BrightLocal).

Yes — you can easily sell beauty products directly from your salon website using Wix’s built-in eCommerce solution. Whether you’re offering skincare, haircare, or cosmetics, you can create a professional online store that matches your brand’s look and feel. The drag-and-drop editor makes it simple to upload products, write detailed descriptions, manage inventory, and showcase items through beautiful product galleries.

You can securely accept payments via credit card or PayPal, and all Wix stores are mobile-friendly, so clients can shop on the go. Plus, you’ll have access to built-in marketing tools like email campaigns, social posts, and SEO features to promote your products and reach more customers online. It’s a simple, scalable way to turn your salon website into an additional revenue stream.