top of page

Copied

How to start a nonprofit blog in 6 steps


how to start a nonprofit blog

Starting a nonprofit blog is akin to establishing an online journal, chronicling your impactful journey within the world of charitable endeavors. It serves as a space where you can share your experiences, insights and occasional challenges with a supportive community of fellow advocates.


Starting a blog not only facilitates connections with like-minded individuals who understand the intricacies of nonprofit work, but it also becomes a valuable platform to document significant moments and achievements toward making a difference. Beyond that, a nonprofit blog can serve as a creative outlet and a wellspring of inspiration for others passionate about social causes.


If you have stories to share, advice to dispense, are starting a business or a desire to celebrate the triumphs and hurdles of your nonprofit work—consider launching that blog. Here are steps to guide you in getting started.



Why start a nonprofit blog?


A nonprofit blog connects you with fellow advocates in an online community for support and camaraderie. Share your unique nonprofit experiences - challenges, victories and lessons learned - to inspire others.


Offer practical advice and innovative approaches gained from your insights. Cover nonprofit topics like fundraising, engagement, measurement and growth. Share stories of overcoming obstacles and pursuing goals to empower others in the nonprofit realm.



How to start a nonprofit blog in 6 steps


Ready to start making a website and begin your nonprofit blog? Here's a simplified roadmap covering six important steps:




01. Choose your blogging niche 


Select a specific blog niche within the nonprofit sector to create focused and valuable content that resonates with your target audience. Align your chosen niche with your interests, expertise and the needs of your community. Focusing on a niche allows you to establish yourself as an authoritative and trusted source within the nonprofit blogging community.


Here are five nonprofit-related blog niches and potential blog examples:


  • Fundraising strategies and success stories

  • Community engagement and impact measurement

  • Nonprofit leadership and organizational growth

  • Social justice and advocacy

  • Volunteer management and appreciation



02. Select a blog maker


Picking the best blogging platform is crucial for your nonprofit blog. Opt for a versatile blog maker such as Wix, which provides reliable hosting and advanced security infrastructure. 


Ensure that the design of your blog complements your brand aesthetics and caters to your niche audience. Personalize the design, layout and color scheme to create a visually appealing and consistent look. Choose a platform with a diverse selection of professionally designed blog templates tailored for all blog types.


Establish a recognizable identity through branding elements such as colors, fonts and a blog logo. Use a logo maker to craft a professional logo that embodies your nonprofit identity.



03. Decide on your nonprofit blog’s name


Choosing a compelling blog name and domain name is pivotal for building awareness, credibility and connecting with your audience. Your nonprofit blog's name is the first impression readers have of your content, reflecting your blog's identity and creating an initial perception of your focus and personality.


Consider using a blog name generator or exploring blog name ideas if you're struggling to find the perfect name. When selecting a domain name, ensure it reflects your blog's focus, values and niche. Keep it simple, easy to spell and memorable, avoiding complex words or lengthy phrases.


Some examples of possible nonprofit blog names you could use:


  • HelpingOthers.com

  • VisionaryVista.net

  • ChangeBlende.com

  • InsightfulPath.org


3 examples of architecture business and blog names we love:


AmFund: With a mission of “empowering worthy nonprofits by providing much-needed unrestricted funds”, the American Fundraising Association’s nonprofit blog includes both news and blog content. With topics like, “Worst Dates to Hold a Fundraiser” and “The Hierarchy of Donor Needs to Maximize Your Fundraising Efforts”, AmFund covers a range of blog ideas tailored to their audience. 


WalkNRollin with Spina Bifida: An organization dedicated to improving the lives of those born with Spina Bifida and or affected by other life-altering ailments, this nonprofit organization has an inspiring blog sharing real-life stories and helpful tips. 


I’m No Plastic Girl: Created to inform the public of the negative impacts that plastics have on the environment, this insightful nonprofit blog covers a range of topics and includes ideas on how to reduce plastic waste. This website also includes job postings and volunteer opportunities, connecting the community in tangible ways. 



04. Plan, write and publish your blog content


Valuable and engaging content is at the core of a successful nonprofit blog. Develop a content calendar to organize blog topics, publication dates and themes, ensuring consistency and planning ahead. Include evergreen content that remains relevant over time, attracting readers long after publication.


Consider your specific audience—other nonprofit professionals—and address common challenges, questions and needs. Authenticity resonates with readers, so share personal experiences, anecdotes and lessons learned in your journey. Create various types of content, including guides, techniques and projects that nonprofits can implement.


You can read more on how to write your blog posts to craft the perfect content. When crafting blog posts, consider:


  • Blog format: Use short paragraphs, bullet points and subheadings for readability.

  • Blog post checklist: Review for grammar, clarity and accuracy. Ensure well-structured content that adds value.

  • Ideal blog post length: Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words. 

  • Compelling blog titles: Create attention-grabbing blog titles that accurately reflect content and pique readers' curiosity.


You might also want to think about using AI to write blog posts and how to use an ai content generator to do it.



05. Promote your nonprofit blog


Effective promotion is crucial for reaching a wider audience and building a loyal readership for your nonprofit blog and the overall blogosphere. Utilize various distribution strategies for promoting a blog:


Search Engine Optimization (SEO): Optimize blog posts for search engines using relevant keywords, meta descriptions and proper formatting, such as headings, to increase visibility.  Blog SEO strategies are a great way to build organic traffic to your blog.


“Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with schema integration, delving into niche topics to enrich content in that specialized field and engaging in numerous trials and errors to enhance EEAT. And when, at last, your own article appears as the top result for the targeted keyword, there’s a sense of accomplishment like winning an award.”
Miyuki Shimose, SEO and Marketing Blogger at Wix

Social media: Share blog posts on platforms like Instagram, Facebook and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach. Learn more about blogging vs instagram in our guide.


Email marketing: Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with readers.


Guest blogging: Collaborate with other nonprofit blogs or websites by writing guest posts. This exposes your content to a new audience and builds valuable backlinks.


Monitor key metrics like website traffic, page views and time spent on pages using tools like Google Analytics or Wix Analytics. Gain insights into reader behavior and preferences to refine your nonprofit marketing strategies.



06. Monetize your nonprofit blog


Monetizing your blog can turn your passion for nonprofit work into a source of income and help you make money blogging. Explore strategies aligned with your blog's focus:


  • Affiliate marketing: Promote products or services relevant to your nonprofit niche, earning a commission on purchases made through your affiliate links.

  • Display ads: Integrate display ads from networks like Google AdSense, earning money based on impressions or clicks. Ensure ads are unobtrusive to maintain a positive user experience.

  • Subscription content: Offer premium subscription content or online courses catering to your audience's needs. Subscribers gain access to exclusive articles, resources, video content and workshops.


A nonprofit blog can become a powerful tool for advocacy and community building, providing a space for collaboration, inspiration and knowledge-sharing within the nonprofit sector. You can also create a fundraising website to gain another source of income for your nonprofit blog.



A good example of a nonprofit blog


Extinct is Forever: Committed to the protection and preservation of endangered animals, this nonprofit website focuses on the threats facing wildlife and the endangered species they’re trying to protect. This thorough website includes how interested parties can get involved and help and uses a blog to share the latest environmental news.



Other blog types to think about starting


Ideas for blog posts categorized by nonprofit topics:


Community engagement and impact measurement


  • Strategies for Building Strong Community Partnerships

  • Measuring and Communicating Your Nonprofit's Impact

  • Engaging Volunteers Effectively: Best Practices

  • Success Stories: How Our Programs Made a Difference

  • Navigating Challenges in Community-Led Initiatives



Fundraising strategies and success stories


  • Innovative Fundraising Ideas for Nonprofits

  • How to Create a Successful Crowdfunding Campaign

  • Impactful Grant Writing Tips for Nonprofit Organizations

  • Spotlight on Donor Appreciation: Creative Ways to Thank Supporters

  • Lessons Learned from Failed Fundraising Attempts



Nonprofit leadership and organizational growth


  • The Role of Leadership in Fostering a Positive Organizational Culture

  • Strategies for Effective Nonprofit Board Governance

  • Navigating Organizational Challenges: Lessons from Nonprofit Leaders

  • Building a Sustainable Nonprofit: Tips for Long-Term Success

  • Succession Planning in Nonprofit Leadership



Social justice and advocacy


  • Amplifying Voices: How Nonprofits Can Effectively Advocate for Change

  • Addressing Inequality: Initiatives That Make a Real Impact

  • Celebrating Diversity and Inclusion in Nonprofit Work

  • The Role of Nonprofits in Promoting Social Justice

  • How to Mobilize Supporters for Advocacy Campaigns



Volunteer management and appreciation


  • Recognizing and Celebrating Your Nonprofit's Volunteers

  • Creating a Positive Volunteer Experience: Tips for Nonprofits

  • Retaining Volunteers: Building Long-Term Commitment

  • Balancing Volunteer Motivation and Burnout Prevention

  • The Impact of Volunteers on Nonprofit Success



These ideas provide a starting point, but the possibilities for nonprofit blog posts are vast. Tailor your content to address the unique challenges and interests of your nonprofit community.



Pro tip: If you're a young learner or introducing web creation to a young learner, try Wix Tomorrow. This offers meaningful learning and creating experiences at every stage of a young learner’s web creation journey, from creating a first website, to learning industry-standard skills, to making real-world impact with hands-on projects.


Is blogging still worth it? Read more with our take on blogging's current and future relevance.



How to start a nonprofit blog FAQ


Do I need technical skills to start a nonprofit blog?

No, you don't need advanced technical or coding skills. User-friendly blogging platforms like Wix offer interfaces with drag-and-drop features, making blog creation and management accessible.

How often should I publish new content on my nonprofit blog?

How much do nonprofit blogs make?

How do I become a nonprofit blogger?

Should nonprofits have a blog?

How often should nonprofits post blogs?







Was this article helpful?

bottom of page