Wix Donations is an online fundraising tool designed specifically for nonprofits, charities and community organizations looking to collect contributions online. It allows you to create customized donation campaigns, display them attractively on your nonprofit website and manage the entire donation process from one place. Whether you're raising funds for a single cause or multiple initiatives, Wix Donations provides the flexibility and functionality needed to maximize your fundraising potential.

Learn more: How to make a nonprofit website

How to get started with Wix Donations

Before implementing Wix Donations, you need to:

• Make a Wix website and then upgrade it to a paid plan that supports payments

• Connect a payment provider to your Wix account (learn more about what is Wix Payments)

• To accept recurring donations, check your payment method supports recurring payments

Learn more: Best nonprofit website builders to create a donation website

How to add Wix Donations to your website

1. Open your Wix Editor or Wix Studio Editor

2. Click on "Add Apps" in the left sidebar

3. Search for "Wix Donations" in the search bar

4. Click "Add to Site"

Once installed, a blank donation form will automatically be added to your current page, and a Thank You page will be created for your site. These elements will form the foundation of your donation system.

Learn more about Wix for nonprofits.

How to create your donation campaigns with Wix Donations

The impact of Wix Donations lies in its ability to support multiple fundraising initiatives through separate campaigns. For example, an environmental organization can create distinct campaigns for forest conservation, ocean cleanup and climate advocacy.

To create a donation campaign:

1. Navigate to Wix Donations in your site's dashboard

2. Click "Create Campaign"

3. Enter a campaign name (this will appear on checkout pages and in donor confirmation emails)

4. Optionally add a campaign image to visually represent your cause

5. Configure your campaign settings:

• Donation frequency: Choose whether to offer one-time donations, recurring options (weekly, monthly, yearly) or both

• Donation amounts: Set suggested contribution levels or allow donors to enter custom amounts

• Campaign goal: Establish fundraising targets with optional deadlines to create urgency

• Notes from donors: Enable a field for donors to include personal messages with their contributions

Each campaign can have unique settings, allowing you to tailor the donation experience to different fundraising initiatives you want to run.

Display and customize your donation forms

After creating your campaigns, you'll want to display them effectively on your website through customized donation forms.

Connect your campaign to its forms:

1. Select the donation form in your editor

2. Click "Choose Campaign"

3. Select your desired campaign from the dropdown menu

Customize your forms:

Forms can be fully customized to match your branding and maximize conversion. Here's how:

• Edit title and description: Replace the default "Make a Donation" text with compelling messaging specific to your cause

• Adjust the layout and design: Modify padding, background colors, and overall design to match your website aesthetic

• Customize all form elements: Personalize buttons, fields, and other interactive elements

• Set your default options: Pre-select suggested donation amounts or frequency options to guide donor decisions

• Hide or show elements: Control which components of the form appear to donors

How to manage multiple campaigns with Wix Donations

If you run multiple fundraising initiatives, you can display dedicated forms for each campaign with Wix Donations:

1. Copy and paste an existing form to maintain consistent styling

2. Or add a new form from scratch via the "Add Elements" menu

3. Connect each form to its corresponding campaign

4. Place forms on relevant pages throughout your site

This approach allows supporters to donate specifically to causes they're most passionate about.

Wix Donations advanced features

Customize your checkout page

You can further customize the checkout experience for your donors by adding extra fields to collect additional information from then. This is managed through the Checkout Settings in your dashboard.

Automated communication with donors

Wix Donations automatically sends three types of emails to donors:

• Confirmation emails for every donation

• Recurring charge notifications for subscription donors

• Cancellation confirmations if recurring donations are stopped

All of these emails can be customized through the Automations section of your dashboard.

Need a nonprofit website? These nonprofit website templates make it easy to get started.

Tracking and analytics of campaigns

Monitor your fundraising progress through:

• Campaign goal tracking displays on donation forms

• Sales reports providing detailed donation analytics (these nonprofit marketing strategies can help you expand your sales reach)

• Subscription management for recurring donors

Looking to expand your donation reach? Start a nonprofit blog with Wix to help expand your community.