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What is Wix Payments?

what is wix payments


Wix Payments is a comprehensive, integrated payment processing solution designed to simplify how businesses accept and manage payments online and in-person. As the native payment processor for the Wix website builder, it allows merchants to streamline their financial operations (to sell online) while providing their customers with a range of flexible, secure payment options.




Wix Payments: an in-depth look


Wix Payments offers merchants a centralized dashboard to manage all their transaction types, including product orders and subscriptions, service bookings and event tickets. This means not having to navigate multiple platforms or reconcile data from various sources, saving business owners valuable time. Its also much simpler to manage.



Multiple payment types


Consumers today demand flexibility in how they pay, Wix Payments delivers by supporting (according to location):


  • Major credit and debit cards (Visa, Mastercard, American Express, Discover)

  • Digital wallets (Apple Pay, Google Pay)

  • PayPal and Venmo

  • Buy Now Pay Later options (Affirm, Afterpay, Klarna, PayPal Pay Later)

  • Tap to Pay functionality for mobile devices


This variety helps reduce cart abandonment rates by giving customers a choice of preferred payment methods, leading often to higher conversion rates and sales.



what is wix payments - ecommerce


Seamless checkout process


Because the checkout experience significantly impacts conversion rates Wix Payments allows merchants to build a seamless checkout experience that keeps customers within their online store rather than redirecting them to third-party payment providers. This continuity maintains trust and reduces friction points that could cause potential customers to abandon their purchases.



wix payments - mobile checkout



Simplified financial operations


Efficient operations is a key benefit of Wix Payments. The platform achieves this by streamlining:


  • Transaction processing and reconciliation

  • Payout management (typically within 1-3 business days)

  • Chargeback handling and dispute resolution

  • Fraud protection through AI and rule-based systems


The integration of PayPal directly into Wix Payments allows U.S. merchants to manage PayPal transactions alongside other payment types, further simplifying back-office operations and providing clearer cash flow visibility.



Omnichannel sales support


With Wix Point of Sale (POS) integration, businesses can create a unified ecommerce experience across online and offline channels. This omnichannel approach delivers:


  • Synchronized inventory management

  • Consistent customer records

  • Consolidated sales analytics

  • Seamless returns processing regardless of purchase channel


The system automatically updates inventory levels and customer data across all sales channels, preventing overselling and improving customer service.



Built-in security and compliance


Wix Payments prioritizes security for merchants and their buyers with:


  • PCI-DSS compliance

  • HTTPS/TLS encryption for all transactions

  • Advanced fraud detection tools

  • Secure data storage


These measures not only protect businesses and their customers but also help merchants avoid the complex compliance requirements they would otherwise need to manage independently.



Transparent pricing


Wix Payments offers straightforward pricing, typically charging:


  • 2.9% + $0.30 per transaction for online payments in the U.S.

  • No setup or monthly fees for merchants on Wix Core plans or higher

  • Competitive rates for in-person transactions via Wix POS


This transparent fee structure helps businesses accurately forecast costs and eliminates unpleasant surprises from hidden fees.



Global availability


Wix Payments is currently available in approximately 15 countries (primarily in North America and Europe) and Wix itself supports over 80 third-party payment gateways to facilitate global commerce. This allows merchants to:


  • Accept payments in multiple currencies

  • Choose region-specific payment methods like Giropay (Germany), iDEAL (Netherlands) or Pix (Brazil)

  • Expand into international markets even where Wix Payments isn't directly available



Business analytics


Beyond processing payments, Wix Payments provides valuable analytics and reporting tools that help merchants:


  • Identify top-selling products or services

  • Analyze sales trends and patterns

  • Understand customer purchasing behavior

  • Track revenue across different sales channels


These insights enable data-driven decision-making to optimize inventory, marketing strategies and business growth plans.



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