



Build your brand with Wix Logo Maker
To create a successful online boutique, it’s important to develop a strong brand identity. For starters, you’ll need a unique name and a stunning logo that represents your style. Use our free Boutique Name Generator and Logo Maker to come up with creative ideas that will help you and your business put your best foot (or shoe) forward.
Our Boutique Logo Maker, Fashion Logo Maker and Clothing Logo Maker offer a wide range of examples and design elements to create a stunning clothing boutique logo. Once you have your branding elements in place, check out our selection of online store website templates to build a stunning online store that will attract and retain customers. Then, keep the momentum going with our other free business tools like Invoice Generator.





1. Tell us about your brand
Enter your boutique name, tagline if you have one, and a little bit about the look and feel you want.

2. Make it your own
Choose a style that speaks to you. Then, customize the fonts, colors, icons and text to bring your new boutique logo to life.

3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.

Choose the right font
Your logo’s font helps define the feel of your brand. Are the pieces you stock one-off original designs? You could communicate this with a quirky font.
If your boutique specializes in high-quality modern fashion, a clean, bold typeface might be more on-trend. It will also appear on labels and tags, so the font you choose will need to be legible in these small spaces.
Use color strategically
Like typography, colors also play a large role in communicating the personality of your boutique brand. It’s a good idea to research color psychology when choosing your logo colors.
Off-white and pastels, like light pinks and purples, are popular colors for boutique logos. You might also want black and white versions of your logo to use on store windows or doors, for example.
Make a graphic statement
Icons, illustrations and graphics also help your brand stand out from competitors. Choose a visual element that helps tell the story of your boutique.
Imagery from nature like leaves and flowers is seen a lot in boutique logos, or you could go literal with something like a clothes hanger. Circular logo formats are also quite popular, just make sure whatever you pick is aligned with the overall layout of your logo.
Select the right layout
With the right layout, your stylish fashion boutique logo will catch the eye of potential customers and help boost your business. When making your decision, you’ll want to make sure the layout is visually appealing, balanced and reflects your brand aesthetic.
Check that the layout works across different use cases and mediums. Test it out on everything from printed materials like tags and business cards, to virtual collateral like a website or social media profile.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.