Wix vs BigCommerce

Wix's AI website builder represents the most significant rethinking of how businesses launch and run their website. At its center is Aria, Wix's AI agent. With Aria, a merchant can describe their business in plain language and receive a complete, responsive online store, including layout, copy, images and product pages without touching a line of code. 

BigCommerce doesn’t offer a native AI website builder. The platform has introduced some AI-assisted features in its editor and product description tools, but these are incremental improvements rather than a foundational AI system. Most merchants looking for an AI website builder experience comparable to Wix's will need to rely on third-party integrations.

Bottom line: Wix wins this category outright. While BigCommerce offers a handful of AI-assisted features, Wix's AI website builder delivers a fully integrated AI ecosystem. With four native AI agents and more than 15 built-in AI tools supporting design, marketing, customer support and business automation, Wix offers one of the most comprehensive AI-powered commerce experiences available today.

Wix offers more than 2,000 free professionally designed website templates spanning major eCommerce  industries, from fashion and clothing website templates and food website templates to professional services and digital products. Every website template is fully customizable using Wix's advanced drag-and-drop editor, giving merchants complete creative control over layout, color, typography, animations and responsive behavior without writing code.

BigCommerce offers a mix of 300+ free and paid website templates, and while the quality is solid, the platform's design editor uses a structured Page Builder interface. Merchants requiring fully custom layouts may need developer assistance, an additional cost and complexity that Wix avoids.

Bottom line: Wix offers significantly more free website templates with greater design flexibility and zero coding required.

Wix eCommerce supports high-performance eCommerce operations with tools designed to improve conversion and increase average order value at every stage of the buyer journey. Wix's product catalog gives merchants a professional-grade foundation for any online store. 

BigCommerce offers a strong commerce foundation with native support for complex product catalogs, customer groups, price lists and B2B/wholesale functionality. It handles high-volume merchants well and its headless commerce support is mature. Where it falls short is in AI-driven merchandising, features like AI product recommendations and AI-powered packshot generation are either absent or require third-party investment. Its B2B capabilities are more advanced natively, making it the better fit for merchants whose primary use case is large-scale wholesale.

Bottom line: Wix has closed the gap with dedicated eCommerce platforms and now surpasses them in several areas, particularly AI-driven merchandising, storefront flexibility and multi-model commerce. BigCommerce retains an advantage in native B2B and wholesale for enterprise-scale operations.

The Wix App Market offers hundreds of apps spanning marketing, analytics, customer service, booking, shipping and more. Key integrations include Stripe, QuickBooks, Printful for on demand printing and a broad range of payment gateways. The App Market allows merchants to customize and extend their store without leaving the Wix ecosystem.

Ecwid also has an App Market with hundreds of apps and integrations for major platforms and services, including Zapier, Poptin, Zotabox and more tools that cover what merchants need.

Bottom line: Wix's App Market is larger and more varied. Ecwid's integrations are more focused and strong for multichannel selling.

Every Wix website includes fully managed free website hosting with enterprise-grade website infrastructure, global CDN delivery, automatic HTTPS and DDoS protection. Wix also offers domain name registration, transfer and connection directly from the dashboard, with access to more than 400 domain extensions. 

BigCommerce also provides fully managed hosting with CDN-powered performance and built-in security protections. Merchants can purchase and manage domains directly through the BigCommerce dashboard via its Enom partnership, with benefits including automatic SSL certificates, WHOIS privacy protection, registrar lock and automatic renewal options. However, some advanced domain capabilities are more limited.

Bottom line: Both Wix and BigCommerce provide reliable managed hosting and native domain purchasing. Wix offers a more tightly integrated experience for building, hosting and managing a website from a single platform, while BigCommerce delivers solid domain management capabilities but with some limitations around domain flexibility and storefront support.

Wix offers 24/7 customer support through live chat and callback, supplemented by a comprehensive Help Center, community forums and an extensive library of tutorials and guides. Wix's support infrastructure is designed to serve the full range of its user base, from merchants launching their first store to established brands managing high-volume operations.

BigCommerce provides support via phone, live chat and email across all plans, including 24/7 availability. Enterprise customers receive dedicated account management. 

Bottom line: Both platforms offer responsive 24/7 support and active community forums. Wix's additional self-serve resources through Wix Academy provide extra value for merchants who prefer to troubleshoot independently.