Wix vs Squarespace

Wix has led AI website building since 2016, with its AI website builder now offering conversational, prompt-based site generation plus manual editing and business tools. 

Squarespace's Blueprint AI uses guided questions to piece together site structure, with AI features mainly focused on text generation.

Bottom line: Wix delivers broader, top-to-bottom AI-powered creation and business tools, while Squarespace's AI leans toward guided structure-building and text generation.

Both Wix and Squarespace offer impressive template libraries to kickstart your website design journey. Wix has website templates that cover a wide range of industries and styles. Once you’ve chosen a template, you can customize it however you see fit in the Editor.

Squarespace offers fewer templates with 180+ in their bank compared to Wix’s 2,000+, but curates its templates to ensure a high level of quality.

Bottom line: While Wix offers far more templates than Squarespace, the ones that Squarespace offers are carefully curated.

Wix prioritizes website security and reliability, offering advanced protection measures and boasting an impressive uptime rate of 99.99%. Every site built with Wix benefits from this same enterprise-grade infrastructure from day one, fully managed security, PCI compliance, DDoS protection and uptime are all built in, with no additional setup required.

Squarespace also places a strong emphasis on security, with a 99.9% uptime rate, built-in SSL encryption and reliable website infrastructure.

Bottom line: Both Wix and Squarespace ensure a high degree of security, so you can put your focus where it’s needed, your business.

Wix offers a robust eCommerce platform, connecting online stores with in-person POS sales, supporting up to 50,000 products, abandoned cart recovery, multichannel selling, dropshipping, loyalty programs, subscriptions and branded mobile apps. 

Squarespace offers unlimited storage and products but fewer sales features and multichannel integrations, with some tools like appointment scheduling requiring paid add-ons; Wix also supports offline payment collection, which Squarespace doesn't.

Bottom line: Both platforms allow you to create a professional online store. If scalability and omnichannel selling are top priorities, Wix provides a more expansive eCommerce solution because of its third-party integrations and payment options.

Wix customer support offers callback support (24/7 for English speakers); live chat (EN live chat available Monday through Friday, 2 a.m. to 6 p.m. ET; also available in other languages); ticket submission, help center (FAQ & forum); knowledge base articles with video tutorials. 

Squarespace customer support offers email (24/7); live chat (available Monday through Friday, 4:00 a.m. to 8:00 p.m. ET; other languages available, and hours may differ for Australia and New Zealand); X (24/7); help center (FAQ, knowledge base articles, videos, webinars, forum)

Bottom line: Both platforms have thorough support systems in place, but Wix's 24/7 callback phone line and support for languages give it an edge.

Wix pioneered drag-and-drop in 2006 and now offers two editors: the original, for SMBs and independent creators, and Wix Studio, for agencies and enterprises. Wix's AI website builder adds AI-generated site creation with full manual refinement, pixel-level control, custom components and brand kits.

Squarespace launched in 2004 with block-editing; its Classic Editor uses a gridded canvas, while the 2022 Fluid Engine offers a bigger canvas with fewer constraints.

Bottom line: Wix offers more customization with fewer structural limitations, and Wix Studio suits those wanting maximum design flexibility.