- 4 days ago
- 18 min read
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Wix vs Hostinger is a common comparison for anyone researching a website builder today. Both platforms make it possible to create a website without advanced coding skills, but they approach design, functionality and user experience in different ways.
Many small business owners, bloggers and creatives rely on comparisons like this to choose the right platform for their specific goals, technical comfort and long-term growth plans.
If you’re just starting out, learning how to make a website goes beyond picking a platform. Consider your goals, the type of content you plan to share and how easy it will be to update and scale your site as your project grows. Evaluating these factors upfront can save time and frustration down the road.
Performance and reliability are also key factors, which is where website hosting comes into play. Wix provides hosting automatically as part of its all-in-one builder, while Hostinger connects site creation to its broader hosting infrastructure, offering different levels of flexibility and control.
Looking at these differences can help you decide which setup aligns best with your technical comfort level and long-term goals. Let's get started.
TL;DR: Wix vs Hostinger
Wix and Hostinger both enable users to build and publish websites, but their strengths serve different types of users.
Wix focuses on an all-in-one, fully integrated platform with built-in AI, design tools, business solutions and native features.
Hostinger combines website building tools with traditional hosting services and competitive pricing, appealing to users who prioritize affordability and hosting flexibility.
Quick Wix vs Hostinger highlights
Wix’s strength: All-in-one website builder with extensive website templates, integrated business tools and built-in eCommerce platform.
Hostinger’s strength: Budget-friendly plans and strong hosting infrastructure.
Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today.
Wix vs Hostinger: a side-by-side comparison
Choosing between Wix and Hostinger comes down to how you want to build, manage and scale your site.
In this section, we’ll compare:
01. AI website builder
What Wix offers
Wix includes a fully integrated AI website builder that not only creates a custom site for you, but also provides intelligent guidance throughout the design and content process.
Key features include:
Automatic site generation: Describe your business or website goals, and the AI will create a ready-to-edit layout complete with text, images and suggested sections.
Content creation: The AI assistant can generate website copy, marketing text and blog posts directly in the editor, helping you craft professional content quickly.
Image generation and editing: Create custom graphics, illustrations and create a logo using Wix’s logo maker without leaving the platform.
SEO and marketing: Receive recommendations for meta tags, alt text, headings and structured data to improve search rankings and AI email marketing tools to promote your site.
Layout and design guidance: AI suggests color palettes, font pairings, spacing and element placement tailored to your content and goals.
Interactive, real-time support: AI chat appears directly in the drag-and-drop editor, so you can apply changes instantly while designing.
Wix’s AI site builder supports you from start to finish, from generating a layout to refining sections and design details as your site evolves. Most importantly, it can deliver a fully working website in minutes, giving you a strong starting point you can customize and build on.
"AI in website building is a game-changer: you can get a full site up in minutes that’s already tailored to your business. Wix’s AI site generator learns from your inputs and gives you a starting point that’s ready to customize." - Adi Avraham, senior SEO growth at Wix
What Hostinger offers
Hostinger also provides an AI website builder. Its capabilities include:
Automatic site layout generation: AI produces a suggested structure with pre-populated sections.
Content creation: Generates written content for pages, blogs and marketing copy.
Branding and styling suggestions: AI recommends fonts, colors, logos and design elements aligned with your brand.
SEO and marketing: Use AI tools for SEO to boost search rankings and email marketing for more site traffic.
Real-time editing: The AI text editor allows you to adjust text directly on the page.
Hostinger’s AI focuses on speed and ease of use, helping beginners get a website online quickly while still giving control over content and layout.
Bottom line: Both Wix and Hostinger use AI to help you build a website faster. The difference is depth. Wix integrates AI across the entire platform. Hostinger’s AI focuses more on quick setup and basic content generation to help users get online fast.
Learn more:
02. Hosting & domains
What Wix offers
Wix provides free, fully managed website hosting for all users, giving creators a reliable and secure environment to run their sites.
Key features include:
Free website hosting included with all paid plans, eliminating the need to manage servers separately.
Free domain name registration for the first year, with easy domain management through Wix’s built-in registrar.
High uptime and site reliability, with a 99.99% uptime guarantee.
Enterprise-grade website security, including free SSL certificates, DDoS protection and multi-cloud infrastructure.
Automatic updates and maintenance, so your site stays secure and up-to-date without manual intervention.
By combining hosting, domains and security under one platform, Wix ensures users can focus on building and growing their websites without worrying about technical management.
“Managing domains is simple with Wix. Everything lives in your dashboard: renewals, DNS settings, email connections, so you can handle it all in one place without technical headaches.” - Keren Nir, senior domain strategist at Wix
What Hostinger offers
Hostinger is primarily known for its hosting services, offering both website builder hosting and traditional web hosting plans.
Its offerings include:
Flexible hosting options, including shared, cloud and VPS hosting, giving users control over performance and resources.
Managed hosting for WordPress and WooCommerce, with optimized performance, automatic updates and enhanced security for these platforms.
Paid plans get free SSL certificates for secure connections across the web.
Hostinger’s cloud hosting offering provides DDoS protection and 99.9% uptime guarantee.
Hostinger’s focus on hosting ensures websites are fast, reliable and scalable, making it a strong choice for users who prioritize server performance and infrastructure, particularly for WordPress or WooCommerce sites.
Bottom line: Both Wix and Hostinger provide secure, reliable hosting with free SSL and DDoS protection. Wix combines hosting, domains and security in a fully managed platform, making it ideal for users who want an all-in-one solution with minimal technical setup. Hostinger focuses on hosting excellence, offering flexible plans, strong uptime and managed hosting for WordPress and WooCommerce, appealing to users who want more control over server performance and platform-specific optimizations.
Try Wix’s domain name search or experiment with the domain name generator to find the perfect web address for your site today.
03. Templates & web design
What Wix offers
With Wix’s hybrid drag-and-drop editor, you get the best of both worlds: traditional visual design and AI-assisted features that make placing elements and seeing changes in real time effortless.
It includes:
2,000+ customizable, designer-made website templates across industries.
Free-form drag-and-drop editor with AI tools and gridlines for precise element placement.
Desktop and mobile editing to preview and adjust layouts.
Intelligent AI guidance that suggests layouts, content, design adjustments and styling to help you create a professional website faster.
Advanced design options such as animations, parallax effects and background videos.
Full control over colors, fonts and spacing to match your brand.
Wix’s editor balances creative flexibility with intelligent guidance, making it accessible for beginners while giving experienced users advanced control over visual design.
"The goal isn’t to use a template exactly as it is. The goal is to get inspired and then make it yours. Wix makes every tweak simple, from fonts to galleries to buttons." - Marina Tamir, senior technical website templates SEO at Wix
What Hostinger offers
Hostinger’s website builder focuses on intuitive drag-and-drop editing.
Features include:
300+ responsive, designer-made templates.
Drag-and-drop content placement for text, images and elements.
Smart grid to keep everything perfectly aligned while editing.
Desktop and mobile editing with real-time preview.
Ability to change colors, fonts and rearrange elements to match your brand.
Hostinger emphasizes simplicity and speed while still giving creators control over design layout and customization.
Bottom line: Both Wix and Hostinger provide drag-and-drop editing with AI-supported design guidance, along with desktop and mobile previews and customizable templates. Wix offers a larger template library, more advanced design features and deeper AI-driven design support throughout the editing experience. Hostinger, on the other hand, emphasizes structured editing and beginner-friendly design guidance that helps users create aligned, polished layouts quickly.
04. Apps & integrations
What Wix offers
Building a powerful, feature-rich website often requires tapping into third-party apps and integrations and Wix makes this easy through its App Market. With more than 450 pre-vetted apps, Wix users can add tools and features tailored to their website and business needs.
Key offerings include:
Marketing and SEO apps to improve site visibility and drive traffic.
Store management tools for inventory, shipping, accounting and operations.
Communication and engagement apps for live chat, online scheduling and customer messaging.
Website analytics and data tracking integrations to monitor performance and optimize strategy.
Multimedia apps for audio, video, animations and interactive effects.
Industry-specific apps for niches like restaurants, hotels, creative services and more.
In addition to the App Market, Wix provides a suite of native solutions built directly into the platform. These include marketing tools, CRM, eCommerce capabilities, payment processing and more. By keeping these solutions under one roof, Wix allows users to manage their website and business operations without needing to juggle multiple platforms or subscriptions.
What Hostinger offers
Hostinger does not currently offer a dedicated app marketplace, but its website builder and hosting plans support a variety of built-in integrations and external plugins, depending on your setup.
Key points include:
Marketing integrations for Google Ads, Meta Pixel, Google Analytics and more.
Compatibility with certain plugins and scripts for added functionality.
Hostinger emphasizes flexibility and adaptability through external integrations rather than a native marketplace. While it may require more manual setup, users can still add tools to enhance marketing, eCommerce and website functionality.
Bottom line: Both Wix and Hostinger provide ways to extend your website’s functionality, but the approaches differ significantly. Wix offers a large, centralized App Market with hundreds of pre-vetted apps and a suite of native tools, making it easy to enhance your site without leaving the platform. Hostinger relies on third-party integrations and plugin support, offering flexibility but requiring more manual configuration and external management.
05. Ecommerce
What Wix offers
Wix provides a fully integrated AI eCommerce platform built directly into the website builder, giving users all the tools needed to sell online without additional software.
Key features include:
Built-in AI online store creator with customizable eCommerce website templates with product pages for physical and digital goods.
Abandoned cart recovery to help recover lost sales automatically.
Multichannel selling, allowing you to sell on social media platforms, marketplaces and in-person via POS.
Integrated online payment processing through Wix Payments or a variety of third-party gateways.
Order and inventory management with tools to track stock, handle shipping and manage customer accounts.
Marketing and analytics tools to monitor performance, create promotions and optimize sales.
Design, sell and dropship hundreds of print on demand products via a native Printful integration.
Wix’s eCommerce environment is designed for users of all experience levels, from beginners starting their first dropshipping website to growing businesses managing large inventories.
"The key to online sales is making it simple for your customers. With Wix, you can customize checkout flows, offer discounts and even track abandoned carts without a developer." - Adi Avraham, Senior SEO growth at Wix
What Hostinger offers
Hostinger provides AI eCommerce functionality through its website builder, with features focused on core selling capabilities.
These include:
Online store setup and management.
Payment gateway integrations, supporting popular options to accept online payments securely.
Can automate abandoned cart emails via a plugin.
Multi-channel selling multi-channel allows you to sync your online store with social platforms.
Inventory and order management to track products and process orders.
Sell custom merch with a built-in Printful integration.
Hostinger emphasizes flexible online selling, allowing users to start with essential eCommerce features and scale up with plugins or higher-tier plans as needed.
Bottom line: Both Wix and Hostinger provide built-in eCommerce functionality that allows you to launch and manage an online store without relying on external platforms. Each platform also supports native Printful integration, making it easy to design, sell and fulfill print-on-demand products directly from your website.
The key difference lies in depth and ecosystem. Wix delivers a more comprehensive, all-in-one commerce solution with advanced marketing tools, multichannel selling, built-in payments and automation features included in the core platform. Hostinger focuses on streamlined store setup and essential selling tools, making it a solid option for users who want straightforward functionality with the flexibility to expand as needed.
Explore eCommerce website design →
06. Blogging & CMS
What Wix offers
Wix includes a fully integrated blogging platform and content management system (CMS) built directly into its website builder. This allows users to manage dynamic content, publish articles and scale content-heavy websites without relying on external tools.
Key features include:
A built-in blog manager with customizable blog website templates, layouts, categories and tags.
Advanced post scheduling and draft management.
Native SEO features for meta tags, structured data, URL customization and social sharing settings.
Member accounts and commenting systems to build community engagement.
Multi-author support with role permissions for teams and contributors.
Dynamic CMS collections that allow you to create structured content and display it across multiple layouts.
Content filtering, sorting and dynamic page generation without coding.
Email marketing tools to promote new blog posts automatically.
Try Wix’s AI blog name generator →
Because Wix’s CMS is visual and integrated into the editor, you can design around your content freely: customizing layouts, adding animations, embedding video or audio and structuring long-form articles exactly how you want them to appear.
For content-driven businesses, marketers and SEO-focused creators, Wix provides a scalable system that supports both traditional blogging and complex dynamic websites within one ecosystem.
"Credible content isn’t just well-written, it’s backed by expertise, data or real-world experience. Publishers and audiences can tell the difference immediately." - Asaf Or Shenhav, SEO outreach specialist at Wix
What Hostinger offers
Hostinger’s website builder includes a built-in AI blogging feature designed for straightforward content publishing.
Users can:
Choose from responsive, designer-made blog templates.
Create and manage blog posts using AI tools.
Organize posts with categories.
Built-in SEO and marketing features including blog post scheduling and more.
Embed third-party widgets to enable community engagement.
Email marketing to help distribute blog content to subscribers.
Hostinger’s blogging tools are geared toward simplicity and ease of use, making them suitable for users who want to publish articles without navigating advanced CMS features.
For users who require more advanced content management capabilities, Hostinger is widely known for its managed WordPress hosting and WooCommerce hosting plans. Rather than offering a native CMS within its core platform, Hostinger provides CMS hosting, meaning it connects and optimizes hosting environments for third-party CMS platforms like WordPress. Through WordPress, users can access a more robust CMS environment with plugins, advanced customization and scalable blogging functionality.
Bottom line: Both Wix and Hostinger allow you to create and manage a blog directly within their platforms. Wix offers a more robust, visually integrated CMS that supports dynamic content, multi-author collaboration and advanced SEO configuration.
Hostinger provides simple built-in blogging tools within its website builder and offers powerful managed WordPress and WooCommerce hosting for users who prefer a more traditional, plugin-based CMS experience.
Learn more about blogging:
07. SEO & analytics
What Wix offers
Wix comes with a full suite of built-in SEO tools and website analytics features designed to help users optimize their sites and track performance without relying on external platforms.
Key capabilities include:
Meta tags and structured data: Set meta titles, descriptions, alt text and implement schema markup to improve search engine visibility.
Automatic sitemap generation: to ensure search engines index your pages efficiently.
URL customization: for pages, posts and dynamic content, giving full control over SEO-friendly links.
SEO recommendations: guides through the Wix SEO learning hub, guiding beginners on steps to improve rankings.
Website analytics dashboards: Track visitor behavior, traffic sources, engagement metrics and conversions in one place.
Integration with Google Analytics and Search Console: for deeper performance insights.
Page-level SEO controls: for blogs, portfolios and product pages, making it easy to optimize content dynamically.
Wix’s approach is designed for both beginners and experienced users, offering guidance where needed while allowing advanced creators to fine-tune every aspect of SEO. By combining SEO tools with analytics and AI recommendations, Wix enables users to make data-driven decisions and improve search performance over time.
"SEO can feel overwhelming, but Wix breaks it down step by step. From built-in SEO checklists to structured data support, you’re not guessing, you’re optimizing with guidance." - Masha Frant, senior technical SEO at Wix
What Hostinger offers
Hostinger provides core SEO tools and analytics features, either built into its website builder or through integrations with managed hosting platforms like WordPress.
Key features include:
Basic SEO controls such as meta titles, descriptions, automatic XML sitemap generation and URL management for pages and posts.
Integration with Google Analytics and Search Console to monitor traffic and visitor behavior.
SEO plugins available via WordPress hosting, allowing advanced users to implement SEO features.
Performance tracking with live analytics, including uptime monitoring and site speed metrics.
Hostinger emphasizes simplicity and flexibility. While the built-in website builder provides essential SEO tools for beginners, users who want more advanced control can leverage managed WordPress hosting with third-party plugins to achieve enterprise-grade SEO optimization.
Bottom line: Both Wix and Hostinger provide tools to help optimize websites for search engines and track performance. Wix offers a fully integrated SEO and analytics suite, including AI-driven recommendations and page-level controls, ideal for users who want guidance and simplicity combined with flexibility. Hostinger provides essential SEO tools with the option to expand through managed WordPress hosting, offering more advanced capabilities for users comfortable with plugins and manual configuration.
08. Pricing
What Wix offers
Wix provides a range of pricing plans designed to accommodate everyone from freelancers to growing businesses and high-traffic online stores, starting with a free plan and extending all the way to enterprise-level plans. Wix pricing is flexible, with both annual and month-to-month options.
Key plans include:
Free plan: Build a website at no cost with hosting included, access to the drag-and-drop editor, plus all templates available for free.
Light plan ($17/month): Ideal for personal sites or simple professional websites, with basic storage and features.
Core plan ($29/month): Great for users who need more storage, marketing tools and the ability to accept payments.
Business Plan ($39/month): Suitable for growing websites that require expanded tools, standard eCommerce features and higher capacity.
Business Elite Plan ($159/month): Designed for high-traffic sites or advanced users, offering maximum resources, advanced eCommerce capabilities and an extended toolset.
*Prices based on annual billing, month-to-month plans are also available.
Wix plans include free website hosting, secure SSL certificates and in paid plans, a free domain for the first year. Additional benefits such as the AI website builder, eCommerce tools and app integrations are included depending on the plan, making it an all-in-one solution that scales as your website grows.
What Hostinger offers
Hostinger provides a simple set of pricing tiers, reflecting its focus on hosting and core website builder functionality. Plans are also available on a monthly or annual basis.
Key options include:
Premium Website Builder ($12.99/month): Everything you need to build your website.
Business Website Builder ($18.99/month): Grow your site with AI tools and eCommerce features.
*Prices based on annual billing, month-to-month plans are also available.
Hostinger emphasizes value and performance, offering robust hosting infrastructure alongside essential website tools, making it ideal for users who prioritize server speed, reliability and scalability over a fully integrated all-in-one platform.
Bottom line: Both Wix and Hostinger provide pricing structures that cater to different types of users. Wix offers a wider range of all-in-one plans, from a free plan all the way to enterprise-level plans, bundling hosting, templates, AI tools, eCommerce and app integrations.
This makes it ideal for beginners, growing businesses and high-traffic websites looking for convenience and scalability. Hostinger focuses on value-driven hosting and flexible plans, including managed WordPress and WooCommerce options, giving users control over performance and infrastructure while providing essential website creation tools. Notably, Wix is the only one between the two platforms to offer a free plan, allowing users to start building without any upfront cost.
09. Customer support
What Wix offers
Wix provides a comprehensive customer support system designed to help users at every stage of building and managing their website.
Support is available through multiple channels and includes:
24/7 live chat and callback service, so users can get assistance whenever they need it.
Extensive Help Center with step-by-step articles, tutorials and troubleshooting guides covering all aspects of the platform.
Wix Blog and Community Forum, offering tips, inspiration and peer-to-peer support from other creators.
Dedicated support for premium and enterprise plans, including priority service and account-specific assistance.
Interactive guides and AI-powered tips within the editor to help users navigate features, optimize layouts and improve site performance.
Wix emphasizes hands-on support, making it especially helpful for beginners or those who prefer real-time guidance while building and managing their websites.
What Hostinger offers
Hostinger’s customer support works around the clock to help users with hosting or website-related assistance.
Key support features include:
24/7 live chat with their Customer Success Team.
Extensive Knowledge Base, with tutorials and guides on hosting, website management, WordPress, WooCommerce and SEO.
Tutorials offering guidance for users who prefer self-service solutions.
Hostinger blog, which provides tips, tutorials and step-by-step guides on website building, hosting and online business strategies.
Hostinger emphasizes fast, reliable support for hosting and site management, with additional resources for users leveraging managed WordPress or WooCommerce hosting.
Bottom line: Both Wix and Hostinger provide strong customer support, but their approaches differ. Wix offers more hands-on support with 24/7 live chat, callback service and an extensive Help Center, making it easier for beginners and non-technical users to get immediate guidance. Hostinger focuses on hosting-related support, with 24/7 live chat, managed WordPress/WooCommerce assistance and a robust Knowledge Base and blog, providing resources for users who prefer self-service solutions or need guidance on website building, hosting and online business strategies.
Wix vs Hostinger: feature comparison at a glance
Choosing between Wix and Hostinger depends on your goals, technical comfort and the type of website you want to build. Below is a side-by-side comparison of key features across both platforms to help you make an informed decision.
Feature | Wix | Hostinger |
AI website builder | Full AI website builder | Full AI website builder |
Hosting & domains | Free hosting & domain name with paid plans, 99.99% uptime | Managed hosting with free domain name for the first year, 99.9% uptime |
Templates & design | 2,000+, AI-assisted | 300+, smart grid |
Apps & integrations | 450+ apps + native tools | Native + third-party plugins |
Ecommerce | Full eCommerce platform with native integrations | Ecommerce platform with essential tools |
Blogging & CMS | Integrated CMS, multi-author | Blog integration, WordPress hosting support |
SEO & analytics | Full suite, AI suggestions | SEO tools, plugins |
Pricing | Free plan available | Paid plans only |
Support | 24/7 chat, callback, Help Center, blog | 24/7 chat, Knowledge Base, blog |
*Wix’s free domain is applicable for the first year on paid plans.
Explore more Wix comparisons:
Wix vs Hostinger: which platform is right for you?
Choosing between Wix and Hostinger ultimately depends on your goals, technical comfort and how much control you want over your website. Both platforms provide strong tools, but they serve different types of users:
Wix is ideal for those who want an all-in-one solution. Its hybrid AI and drag-and-drop editor, extensive template library, built-in eCommerce, blogging tools, SEO suite and App Market allow beginners and experienced creators alike to design, manage and grow a professional website without juggling multiple platforms. Plus, the free plan gives you a risk-free way to start building.
Hostinger, on the other hand, is great for users who prioritize hosting performance and flexibility. With managed WordPress and WooCommerce hosting, strong uptime, robust server infrastructure and essential website building tools, Hostinger gives you the control to scale your website while maintaining speed, security and reliability. Its blogging tools, AI content features and integrations support basic site creation, with more advanced options available through WordPress.
Bottom line:
Choose Wix if you want an easy-to-use, feature-rich platform with AI support, built-in apps and the convenience of free hosting and domain management.
Choose Hostinger if you need high-performance hosting, managed WordPress/WooCommerce support and a flexible foundation to build and scale your site.
Both platforms can help you get online fast, but Wix focuses on simplicity and integration, while Hostinger focuses on hosting excellence and scalability.
Start building your site with Wix today: AI-powered, all-in-one and free to try →
Editor’s note: Information accurate as of March 03, 2026. Always verify current pricing and features on official websites.
Wix vs Hostinger FAQ
What's the difference between Wix and Hostinger?
Wix is an all-in-one website builder that includes hosting, AI design tools, customizable templates, SEO features and eCommerce functionality. Hostinger is primarily a hosting provider offering website builder plans, managed WordPress/WooCommerce hosting and essential website tools. Wix focuses on convenience and an integrated platform, while Hostinger emphasizes performance, flexibility and server control.
Explore alternatives:
Can I use AI tools on both Wix and Hostinger?
Yes. Wix offers a fully integrated AI website builder, content generation, SEO suggestions and real-time design guidance. Hostinger provides an AI website builder and content generation primarily to speed up setup.
Which platform is better for eCommerce?
Wix provides a complete AI eCommerce platform with multichannel selling, marketing tools, automated workflows and native integrations for print on demand and dropshipping websites. Hostinger offers essential online store features and Printful integration for selling custom merch, making it suitable for simpler eCommerce setups.
Explore more:
Do Wix and Hostinger offer hosting and domains?
Wix includes free website hosting, a free domain for the first year, SSL certificates, and enterprise-grade security with 99.99% uptime. Hostinger specializes in hosting, offering shared, cloud, VPS and managed WordPress/WooCommerce hosting plans, free SSL, DDoS protection and a 99.9% uptime guarantee. Hostinger also provides a free domain for the first year with its hosting plans.
Explore more:
Can I customize my website with templates and apps?
Wix offers thousands of designer-made templates, a drag-and-drop editor with AI guidance, and an App Market with 450+ pre-vetted apps for marketing, eCommerce, analytics, multimedia and more. Hostinger has 300+ templates and drag-and-drop editing, but no dedicated app marketplace, users rely on external plugins and integrations.
How do Wix and Hostinger handle SEO, marketing and analytics?
Wix provides a fully integrated SEO suite with meta tags, structured data, URL customization, AI recommendations and built-in analytics dashboards. Hostinger offers basic SEO tools in its website builder, with more advanced options available through managed WordPress hosting and third-party plugins.
Which platform is easier for beginners?
Wix is ideal for beginners seeking an all-in-one platform with drag-and-drop editing, AI guidance and extensive support. Hostinger is beginner-friendly for hosting and website setup, but advanced customization may require familiarity with WordPress or external plugins.
