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Vita Aloe is an aloe vera drink, and the premium website used to promote it is so well-designed, that its freshness and thirst-quenching qualities practically jump out from the page. The homepage has colorful navigation links set in a full-width toolbar along the top, but the rest of the page is dedicated to a huge image of the bottle, and a few snappy taglines about its nature. The About page keeps to same minimalism, and features only a few short sentences in big fonts and different colors. Under the “More” tab, visitors are invited to browse three different pages – from Health Benefits to Contact. The Health Benefits page uses a smart visual hierarchy – bold fonts where needed, fonts in different colors, correct spacing between lines and bullets – so visitors can scan it quickly. The Packaging page is visually impressive, using the bottles themselves to convey the message. The Contact page features phone numbers, an email address and a customized contact form - a good way for Vita Aloe to both generate leads and give potential customers the chance for quick contact through their free website.
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