Trucking logo design tips
Define your branding
Your logo is often the first visual impression your brand makes on potential customers. Whether you have a company that provides large-scale freight solutions or you own a local moving business, you need to convey a sense of efficiency and trust. Customers should pick up on this from your logo as they depend on you to transport items that are important to them.
Choose the right font
Your logo’s font helps define the feel of your brand. It’s important to pick a clear typeface that’s easy to read in a range of different places. You’ll want people to understand that professionalism and reliability are at the heart of what you do, so the font you choose in your logo should symbolize this. A straight and clean font from the Sans Serif family would be a good choice.
Use color strategically
Like typography, colors also communicate the personality of your brand. It’s a good idea to research logo psychology when choosing your logo colors. Think about how you want to portray your company and choose colors that reflect this. Many trucking company logos contain darker shades like blue, black and red as these colors represent reliability.
Make a graphic statement
Icons, illustrations and graphics play a huge role in defining your brand through your logo. That said, it’s important to remember that your logo will need to be interpreted easily, whether it's appearing on large vehicles or on boxes and containers. Keep it relatively simple and stick to imagery related to transport, like wheels or vehicles.
How to make a trucking logo in minutes
Tell us about your brand
Enter your trucking company name, tagline if you have one, and a little bit about the look and feel of your brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new trucking logo to life.