Restaurant logo design tips
Define your branding
Before people taste your food, they’ll see your restaurant’s logo. It’s essential that you choose a design that connects with your customers and reflects the type of restaurant you run. Do you serve fast-food or are you dishing up French cuisine? Answers to questions like these will help give you an idea of what your visual identity should be. A fast-food brand’s look might be bold and colorful whereas a restaurant that serves French cuisine may have a sophisticated, elegant logo.
Choose the right font
Your logo’s font helps to portray the feel of your restaurant. The typography you choose should align with the style of your menu. The right font helps reflect your restaurant’s identity and the type of establishment it is. If you run a fine-dining establishment, select a font with a high-end feel, or if fast-food is your thing, go for something fun and playful.
Use color strategically
Like typography, colors also communicate the personality of your restaurant brand. It’s a good idea to research logo psychology when choosing your logo colors. Colors are a key ingredient in conveying the type of atmosphere and ambiance your restaurant provides. For example, the color green may communicate that your restaurant is very health-conscious, while darker colors can convey that your place is more traditional. Keep color choices simple to prevent overcomplicating the design.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of restaurant. Instead of using the obvious cutlery or food icons, find something different but still connected to the type of establishment you run. For example, an abstract circle could imply that your menu is dynamic and always-evolving.
How to make a restaurant logo in minutes
Tell us about your brand
Enter your restaurant name, tagline if you have one, and a little bit about the look and feel of your brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new restaurant logo to life.