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Restaurant Logo Tips
Define Your Restaurant’s Brand
Before people taste your food, they’ll see your restaurant’s logo. It’s essential that you choose a design that communicates what type of eatery you are and the type of food you serve. Do you serve fast food or are you dishing up French cuisine? Answers to questions like these will help give you an idea of what your visual identity should be.
Give a Taste Through Typography
The right font helps reflect your restaurant’s identity and the type of establishment it is. It’s an essential part of a logo design so make sure it reflects your restaurant. If you’re a fine dining establishment, select a font that looks classy, or if fast food is your thing, go for something fun and playful.
Pick Colours that Blend Well
Colors are a key ingredient in conveying the type of atmosphere and ambiance your restaurant provides. For starters, the color green can communicate that your restaurant is very health-conscious, while darker colors can convey that you’re a more traditional restaurant. Keep color choices simple to prevent overcomplicating the design.
Make it Memorable
Icons, shapes and images can make your logo and restaurant instantly recognizable. Instead of using the obvious cutlery or food icons, find something different but still connected to the type of establishment you are—like an abstract circle could imply that your menu is dynamic and evolving. Remember, treat a symbol as an appetizer to what your clientele can expect from your kitchen.