- Adam Ravona
- Dec 29, 2025
- 12 min read
Updated: 5 days ago
Turn your ideas into sales and start selling with Wix eCommerce→
Selling videos online lets you turn your content into a real source of income. It comes down to reaching the right audience, creating videos people want to watch and setting up a simple way for customers to buy and access your work. With the right eCommerce platform, your videos become products you control, price and sell on your terms.
TL;DR: how to sell videos online
In this guide, you’ll learn where to host and sell your content, how to build your own video store with a website builder, set up payments and pricing and protect your work. We'll also cover how to market your videos, manage customers and turn your passion into a steady income stream.
You’ll learn how to:
Choose a video niche that attracts the right audience
Create and organize high-quality video content
Decide where to sell your videos (your own site, marketplaces or VOD platforms)
Build a video store using an online store creator
Set up pricing, payments, subscriptions and bundles
Protect your videos from unauthorized use
Market your videos with SEO, social media and email
Support customers and encourage repeat sales
Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success.
How to sell videos online in 8 steps
Here’s a detailed guide to help you launch and grow your video business successfully.
01. Choose your video niche
A well-defined niche helps you target a specific audience and makes your marketing efforts that more effective. Think about your passions and expertise. Are you great at creating educational tutorials, stunning drone footage or engaging animations? Do you plan on selling or streaming licensed content like TV shows and movies?
Once you have an idea, research the market to see what’s trending. Look for gaps you can fill or underserved audiences. Selling to a specific group, like fitness enthusiasts or small business owners, helps your brand connect with customers on a deeper level and builds a loyal following.
02. Create high-quality video content
Your videos are your product, so they need to be top-notch. If you create your video content, invest in good equipment, like a quality camera and microphone, to ensure your videos look and sound professional. If you’re planning on distributing licensed content and media, make sure your mezzanine files are capable of high resolution video (1080p, 2K, 4K).
Plan your content carefully, whether you’re creating a series of tutorials, a collection of stock clips or a back catalog of licensed films and TV shows. A regular release schedule is also important and keeps your audience engaged and coming back for more. Pay attention to editing, making sure your final product is polished and free of errors.
High-quality content is what will set you apart from the competition and convince customers to make a purchase.
03. Choose where to upload your videos
Before uploading your first video, let’s look at the best places to actually sell your content. The options go way beyond a simple upload and stream, and each comes with its own pros and cons. Where you decide to sell your videos should match your overall strategy and help you meet your goals.
No matter if you're a fitness coach, indie filmmaker, educator or actor, you can use a mix of these platforms to build your business.
Learn more:
Create your own website
Running your own site gives you the most control and lets you keep more of your earnings. When you sell videos directly from your website, you set the price, you decide how visitors access your content and you get the opportunity to build direct relationships with your audience.
This is a great route for creators who want to build a strong brand identity. For example, a chef could create a series of cooking tutorials and offer them as a premium course or a wedding videographer could sell highlight reels directly to clients.
The best eCommerce website builders make it easy to create an online store, manage your products and accept payments. Wix offers an all-in-one online store builder with fully customizable storefronts, along with its AI website generator and over 2,000 professionally designed website templates—including hundreds of professional video and eCommerce website templates—to choose from.
With your own website, you also need to take care of a domain and web hosting.
It’s recommended to buy a domain that’s memorable and reflective of your brand. A short, catchy name is easier for customers to remember and find.
"When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix
Web hosting is what makes your site accessible online. When you build your site with an integrated platform like Wix, you get free website hosting included. This simplifies the setup process, as you won't need to find a separate eCommerce hosting provider.
Learn more:
Monetize with YouTube
Beyond monetization from ads, the platform lets you sell access to premium content through Channel Memberships, which allow you to offer exclusive and early access to videos along with other perks, like badges, member-only live streams and discount codes for merchandise.
Video creators from all walks of life use YouTube as both a shop window and a sales channel—whether you're an online yoga instructor or teach painting classes.
To start off, post some free introductory content to attract viewers and then use YouTube's features to promote and link to your paid courses or a storefront on your own website.
Stream on Amazon
Amazon Prime Video Direct (PVD) lets creators and production houses rent, sell or offer their videos through their Prime Video streaming platform.
If you’re making independent documentaries, instructional how-tos or short movies, Amazon gives you access to millions of potential viewers. You’ll need to meet their content guidelines but it's a powerful way to monetize your work.
PVD is especially popular with independent filmmakers and educators looking to distribute their content to a wider audience.
Upload to third-party video-on-demand (VOD) platforms
If you want to get started quickly without a lot of technical setup, sites like Vimeo and Uscreen make it simple to sell and stream videos online.
These platforms are designed for video businesses and often include hosting, secure paywalls and even marketing features. Musicians selling concert replays and fitness instructors offering on-demand classes often use these services because they handle all the backend work, letting them focus on creating great content.
"If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." - Dafna Rabin, Wix templates design team lead
See more:
04. Create your online store
Now it’s time to build your storefront. Start with a homepage that grabs attention with strong visuals and a clear message. Your online store should be easy to navigate, with clear categories for your videos.
Write compelling descriptions for each video, highlighting its benefits. Use high-quality thumbnails to give customers a preview of your content. To truly understand how to make a video website that viewers will love, focus on user experience and clear calls to action.
Wix makes it easy to build a professional website, with eCommerce tools to sell videos, manage payments and run your store in one place.
See why eCommerce dominates the competition:
05. Monetization and payments
Once your videos are ready it’s time to turn views into income. To do this you’ll learn how to price your content, choose the right payment methods and create a system that makes buying easy and secure for your customers.
One-time sales and rentals
The most straightforward method is selling your videos for a one-time fee. One-time fees are great for standalone products like a feature film, a recorded webinar or a specific tutorial. For example, an independent filmmaker could sell their latest short film directly to fans, or a business consultant could sell a recording of a popular workshop.
You can also offer rentals, where customers pay a smaller fee for temporary access, usually 24 to 48 hours. Rentals are great for entertainment content, like a virtual concert from a musician or a digital premiere of a play. It lowers the barrier to entry for customers who aren't ready to commit to a full purchase.
Learn how to start an eCommerce business and design for great eCommerce UX →
Subscriptions and memberships
If you plan to release content regularly, selling subscriptions or setting up a membership model is a powerful way to create steady and reliable income.
Your audience pays a recurring fee—monthly or annually—for access to your entire library of videos, plus any new content you release. This creates a community around your work and gives you predictable revenue.
Fitness instructors find huge success with this model, offering a membership for access to a library of workout classes. Similarly, an educator could create a subscription for a series of ongoing coding lessons, adding new modules each month to keep subscribers engaged and learning.
Learn more: How to make a website to sell
Bundling videos
Why sell one video when you can sell a whole collection?
Bundling is the practice of packaging multiple videos together and selling them as a single unit, often at a discounted price. This increases the perceived value and encourages customers to purchase more content than they might have otherwise.
A cooking instructor could bundle several videos into a "Beginner's Guide to Italian Cuisine" course. A life coach might package a series of motivational talks into a "30-Day Confidence Boost" program.
Bundles make it easy for your audience to get a comprehensive learning experience while increasing your average order value.
See how eCommerce management works
Upsells and supplementary content
Your video is just the starting point. You can increase your earnings by offering upsells and supplementary materials. After a customer buys a video, you can present them with an offer for a related product. This could be anything from a one-on-one coaching session to a downloadable workbook or an invitation to an exclusive online community.
For instance, a yoga teacher selling a video on beginner poses could offer an upsell for a personalized feedback session. An artist who sells a tutorial on digital painting techniques might offer a supplementary package of custom brushes and color palettes. These additions provide extra value for your audience and can significantly boost your income from each sale.
Find out more:
Pricing
Deciding how to price your videos is a key step. Do some research to learn what your competitors are charging and to get a sense of the market rate. Looking at other trending products can inform your pricing and bundles. Consider offering different pricing tiers or bundles to appeal to a wider range of customers.
Pro tip: Your pricing should reflect the value of your content and your business goals.
Payment processing
A smooth and secure online shopping cart and checkout process is crucial for converting visitors into customers.
Whichever payment model—or a mix of models—you choose, make sure your payment provider offers multiple payment options and secure checkout for your customers. Popular payment methods to support include credit cards, debit cards and digital wallets like Apple Pay and Google Pay.
Wix Payments offers a streamlined solution to handle transactions, no matter where your customers are. It ensures a secure and simple checkout experience, which helps build trust with your audience.
See more:
06. Protect your content
When you sell digital products like videos, it’s important to protect your content from unauthorized use.
Use watermarks on your video to prevent them from being downloaded for free. You should also set clear terms and conditions for how your videos can be used after purchase. This can include limitations on redistribution or use in commercial projects. Clearly communicating these terms on your site helps protect your intellectual property.
Learn more about eCommerce website security →
07. Market your videos
Once your website is live, you need to know how to drive traffic to your online store. Use a mix of marketing strategies to drive traffic to your website and share your video previews and trailers on social media platforms like Instagram, TikTok and YouTube to reach a wider audience.
Use SEO features and best practices to help your site rank higher in search engine results. You can also build an email list to send updates and special offers to customers and subscribers.
Consistent eCommerce marketing is key to growing your video business and increasing sales. For more advanced strategies on improving your store's performance, check out this post on eCommerce website optimization.
Read more:
08. Offer great customer service
Happy customers are more likely to become repeat customers. Be responsive to questions and feedback. Create an FAQ page to answer common questions about your videos, payment options and usage rights.
If issues arise, handle them promptly and professionally. Excellent customer service builds trust and shows that you value your customers. This can lead to positive reviews and word-of-mouth referrals, which are invaluable for your business.
Create your video portfolio website today.
Wix video seller examples
Here are some examples of great video-selling websites built with Wix.
01. Our Time Filmz
Our Time Filmz is a beautiful example of how to build a community-driven platform for original films and exclusive content.
The homepage immediately draws you in with its bold call to action: "Join the Collective." This membership-based model not only gives fans access to exclusive films, but also behind-the-scenes footage, merch discounts and the chance to actively support independent filmmaking.
Their focus on storytelling is evident in their visually stunning trailers and detailed project pages, which highlight the creative process, from costume design to casting. By inviting fans to be part of "The Collective," Our Time Filmz creates a sense of belonging and ownership in the filmmaking journey.
This platform is a standout example of how to engage audiences by blending exclusive content with a strong community focus.
Like what you see? Sell your videos online using these video website templates.
Template name: Production company website template
Explore these website building tips to make your site shine.
02. Reflex-OIL-ogy
Reflex-OIL-ogy is a prime example of how to combine wellness education with a hands-on approach to holistic health.
The homepage immediately invites visitors to explore live classes, home study courses and webinars, all designed to teach the art of energizing reflex areas of the feet using essential oils.
They offer monthly Zoom gatherings, detailed reflex area charts and a variety of online courses, making it easy for both beginners and experienced practitioners to deepen their knowledge. The platform’s emphasis on community is evident through its regular Reflex Reunion meetings, fostering connection and shared learning.
Reflex-OIL-ogy is a standout example of how to create an engaging, educational platform that empowers individuals, while being able to monetize on a steady flow of video content.
Like what you see? Turn your videos into sales with these website templates.
Template name: Minimal layout website template
03. BLKGTV (Black Girl Television Network)
BLKGTV is an inspiring example of how to celebrate diversity and representation in the streaming world.
The homepage immediately connects with its audience, emphasizing its mission to showcase content by and for black women and other underrepresented groups. The platform’s sleek design and accessible navigation make it easy to explore its extensive library of independent films, documentaries and BLKGTV originals.
By offering a subscription-based model and availability across multiple devices, BLKGTV ensures that its content is both inclusive and accessible.
This platform is a standout example of how to build a community-driven streaming service that prioritizes representation and engagement.
Like what you see? Sell your videos online using this same template.
Template name: Production company website template
Need even more inspiration? Check out these eCommerce website examples →
How to sell videos online FAQ
How can I sell my videos online?
To sell videos online, you first need to create high-quality content and define your niche. Then, build an eCommerce website using a platform like Wix. Upload your videos, set your prices and set up a secure payment system. Finally, market your videos through social media, SEO and email to attract customers.
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Where is the best place to sell my videos online?
The best place to sell your videos is on your own website. This gives you full control over your branding, pricing and customer relationships.
An all-in-one website builder like Wix provides the tools to create a professional online store, manage sales and market your content from one place.
Can I sell videos on my website?
Yes, you can absolutely sell videos on your website.
Using an eCommerce platform, you can set up a digital store to sell your videos as one-time downloads or through a subscription model. This allows you to build your own brand and keep a larger portion of the profits.
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