120 Profitable Blog Niche Ideas and How to Pick the Right One



So, you want to create a blog that will draw in tons of readers and eventually make you a profit. Good call. With people spending more time online than ever before, a high-quality blog that tackles an in-demand topic could be a very successful endeavor.


That said, unless you’re breaking ground on a very new or different topic, there’s probably quite a bit of competition out there. With this in mind, it’s really important that you consider which blogging niches will help you cut through the noise. Let’s talk about why narrowing your focus is so important and then take a look at 120 most profitable blog niche ideas you can write about.



What is a blog niche?

A blog niche is a specialized topic area that you’ll be focusing on when writing content. Blogging niches allow you to narrow down your audience and craft content that is much more relevant for them.


As a result, readers are more likely to become blog subscribers and you’ll be able to build authority and position yourself as a thought leader. Plus, you’ll be making it much easier for search engines to identify what your blog is about and increase your chances of ranking on high positions, which in turn will bring even more readers.


There are many types of blogs you can choose to focus on, ranging from the highly technical to the more personal or creative. Some of the most common ways of brainstorming blog niche ideas include:


  • Industry based, such as a cryptocurrency or freelancing.

  • Audience based, by targeting audiences like small business owners or newlyweds.

  • Subject based, like news content and movie reviews.



How to find your blogging niche


As you learn how to start a blog, choosing the right niche is crucial for building a strong foundation. Before we deep-dive into the pool of blog niche ideas, let’s take a look at some questions you should be asking yourself as you consider the different options.


  • What are you passionate about?

  • What do you have the most experience in?

  • Is this something that people are interested in?


You’re most likely starting from a place where you have already considered the first two points. After all, you want to find a blogging niche that doesn’t bore you and about which you have a lot of things to write about. The third one, however, will require a bit more external research.


In order to determine the potential reach of a niche, you’ll need to do some keyword research to prove the viability of its topics. Doing so will allow you to determine whether there is enough interest in the content for you to build a successful blog about it. Additionally, you’ll be able to see whether you’ll be able to monetize your blog through ads, sponsored content or a paywall in the long run.


If a blog niche idea can’t check off all these requirements, then explore a different one. Even though the passion and experience might be there, it’s very hard to stay devoted to something that doesn’t reach a significant number of people or make you money.


120 best blog niche ideas to write about


As you set out to start a blog, take a look at the following blog niche ideas list to see how you can specialize your content on some of the most popular blog topics.



1. Finance


Money management is something everyone is concerned with, from the adolescent working to get their first credit card to the entrepreneur wanting to exponentially grow their personal savings. But there are ways to niche down and focus on a particular type of content.


  • Cryptocurrency

  • Frugal living

  • Budgeting

  • Saving for retirement

  • Investing

  • Financial independence





2. Business


Whether your audience wants to learn how to run a business or simply advance in their career, they will always turn to specialized business blogs for advice.


  • Building a startup

  • Entrepreneurship

  • Freelancing

  • Business finance management

  • Productivity hacks

  • Hiring and outsourcing



3. Marketing


Although marketing is technically part of business, they’re certainly considered an entirely different breed of blogs. There are many well-established marketing blogs in the space, so make sure you have a unique perspective or insights to bring to the table.


  • Content marketing

  • Social media marketing

  • Email marketing

  • Search engine optimization

  • Pay-per-click advertising

  • Copywriting





4. Sales


There are many professionals across many industries who’d be interested in learning how to level up their sales skills, such as sales managers, sales reps and small business owners. As a result, you’ll want to choose a suitable topic niche for your sales blog and target audience.


  • B2B sales

  • B2C sales

  • Sales process and strategy

  • Sales hacks and templates

  • Sales software and apps

  • Sales management



5. Design and development


Having a website is essential in today’s world. With so many people looking to create a strong online presence, it’s no wonder that they’ll need equally powerful content to guide them on how to design their own compelling website.


  • Web design

  • UX design

  • Web development

  • App development

  • eCommerce

  • Website security





6. Technology


Technology is transforming every inch of our lives. As such, it’s an overarching topic that could just as well cater to a business audience as a consumer one.


  • Software reviews

  • Business automation

  • Consumer electronics

  • Artificial Intelligence

  • Apple products

  • Android products



7. Education


Education is a good topic to get into if you want a future-proof blog. Whether your blog serves as an academic resource or points your readers to relevant institutions and programs, there are numerous ways in which you can narrow down your focus.


  • Study hacks

  • SAT prep

  • Online courses

  • Language learning

  • College-to-career prep

  • K-12 blog for parents





8. News


While there are huge news publications that are impossible to compete with as a blogger, there are also creative ways to win in this space so long as you carve out a unique blogging niche for yourself.


  • Local

  • Sports

  • Pop culture

  • Politics

  • Silicon Valley

  • Investigative articles



9. Entertainment


Traditionally a section within larger news publications, entertainment-focused sites have been rapidly growing with the popularization of social media. Nowadays, this highly popular category has developed a long list of potential blog niches ideas to center your content on.


  • Movie reviews

  • Music reviews

  • TV show guides

  • Celebrity gossip

  • Celebrity interviews

  • Arts and culture





10. Travel


Travel blogging is about knowing exactly what your audience’s wanderlust looks like. Keep in mind that photography also plays a huge role in any travel blog, so make sure to add visual content.


  • Local travel tips

  • Travel deals

  • Travel hacks

  • RV life

  • Digital nomads

  • Living abroad



11. Food and drink


If you have a strong culinary background or a passion for baking, it makes sense that you want to start a food blog. Rather than trying to write about every single dish or drink you’ve ever tried, focus on a blogging niche and use your blog as an excuse to continuously try new things.


  • Restaurant and bar reviews

  • Homebrewing

  • Baking and cooking tips

  • Vegan recipes

  • Dieting tips

  • Healthy eating





12. Beauty and fashion


Trends come and go in the blink of an eye, so consumers are always in need of fresh content and inspiration. Plus, that means you’ll never have to break your brain in search of new topics for your beauty or fashion blog, no matter which blog niche you decide to focus on.


  • Product reviews

  • Makeup tutorials

  • Healthy hair

  • Skincare tips

  • Fashion trends

  • Affordable beauty DIY



13. Health and fitness


As people become more mindful about their physical and mental well-being, they’re starving for content that teaches them a better way to live and manage their emotions.


  • Self-care

  • Men’s health

  • Women’s health

  • Mental health

  • Sports

  • Workout routines and tips





14. Relationships


There are many kinds of relationships one will have to navigate over the course of their lives and it never gets easier. A relationship blog that’s relatable and empathetic is very likely to resonate with readers.


  • Co-living tips

  • Dating

  • Wedding planning

  • Pregnancy

  • Parenting

  • Navigating divorce



15. Gaming


Games are a well-loved pastime that simply doesn’t get old. From board games to video games, most platforms and series tend to have strong fan bases, which means a very avid readership if you can nail the type of niche content they’re looking for.


  • Game reviews

  • Gaming tips, tutorials, and walkthroughs

  • Playstation games

  • XBOX games

  • RPGs

  • Board games



16. Science and medicine


Whether it has grounding in our world or worlds beyond, people are fascinated by science, nature and medicine. Most content in these blogging niches requires a close attention to detail, lots of research, and statistical proof—so be prepared.


  • Medical news and breakthroughs

  • Medical condition-specific blogs

  • Psychology

  • Science stories and interviews

  • Environmentalism

  • Outer space





17. Home ownership


Marie Kondo isn’t the only person who can get people excited about what they can do to make their homes look and feel better. And as people spend more time at home, they’re going to look for newer ways to spruce things up in.


  • Interior design

  • Tiny home trends and inspiration

  • Organization hacks

  • Home renovation

  • Moving cross-country

  • Feng shui



18. Lifestyle and hobbies


This all comes down to what you’re personally interested in, how large of a community there is around it and the variety of content you can cover.


  • Photography

  • Writing

  • DIY hacks

  • Arts and crafts

  • Knitting

  • Gardening





19. Pets


People are in love with their pets… and with other people’s furry companions. As such, animal-centric blogs can serve as valuable resources for pet owners, but can also be entertaining distractions for others.


  • Dog parenting tips

  • Dog training

  • Inspiring pets

  • Adopt-don’t-shop stories

  • Cute animal pics and memes

  • Pet health and wellness



20. Your own journey


Have you survived an illness? Come back from a huge loss? Visited all 50 states in the U.S.? Starting a personal blog to tell your unique story can inspire others who want to hear and learn from you.


  • Successful entrepreneurship

  • Nomadic lifestyle

  • Child-free life

  • Gambling addiction recovery

  • Nightmare client stories

  • Dealing with depression



How to start a niche blog

Once you’ve chosen your blogging nice, it’s time to build a home for all the content you’ll be writing about. Here are the next few steps you should be taking:


  • Choose a blog website template that embodies the characteristics of your blog niche and matches your tone and style.

  • Register a domain name that is memorable and makes your blog easily identifiable.

  • Learn how to write blog posts that build your authority and rank on search engines.

  • Find ways to promote your blog to get the word out and reach a wider audience.



By Rebecca Strehlow

Marketing Expert and Blogger




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