Starting a graphic design blog opens up exciting possibilities to showcase your love for visual aesthetics, diverse design approaches and the ever-evolving trends in the world of graphic arts. Whether your passion lies in minimalist designs, intricate illustrations or cutting-edge digital creations, starting a blog provides a platform to connect with fellow graphic designers, professionals and individuals fascinated by the dynamic world of design.
Similar to starting a business, a graphic design blog can serve as a powerful tool for establishing authority in the design field, displaying your unique design techniques and navigating the ever-changing landscape of the industry.
6 steps to start a graphic design blog
Here are 6 steps to guide you through the process of launching your graphic design blog and building a dynamic online presence.
01. Choose your blogging niche
Selecting the right niche is pivotal in shaping a vibrant and engaging graphic design blog. Your chosen blog niche will determine the focus of your content and the audience you aim to captivate. Consider these graphic design-related niches and blog examples when picking your own.
Design techniques and styles: Share resources for learning various design techniques, from traditional to digital styles. Offering insightful tips can attract aspiring designers and design enthusiasts.
Design trends and insights: Analyze current trends, news and developments in the design world. Blog about topics like "Emerging Trends in Digital Design" or "The Impact of Technology on Visual Communication."
Designer spotlights and project reviews: Showcase both emerging and established designers, unraveling their stories, displaying their projects and delving into their creative processes.
Design software and technology reviews: Explore various design tools, software and technology reviews. Designers are always eager to enhance their toolkit and stay informed about the latest innovations like the impact of AI on graphic design.
02. Select a blog maker
Choosing the best blogging platform is paramount in bringing your graphic design blog to life online. Opt for a versatile blog maker such as Wix, which provides reliable hosting and advanced security infrastructure.
The design of your blog— including its color scheme, typography and logo—plays a crucial role in conveying your graphic design identity. It’s an opportunity to showcase your work throughout your website design. Pick a platform with a diverse selection of professionally designed blog templates tailored for all blog types.
A captivating blog logo is the cornerstone of your graphic design brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker to craft a professional logo that embodies your graphic design aesthetic.
03. Decide on your graphic design blog’s name
Selecting a distinctive blog name and domain name is important in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity.
Use a blog name generator if you need more inspiration.
Some examples of possible graphic design blog names you could use:
Some examples of design business and blog names we love:
May Gauthier: Freelance writer and graphic designer May Gauthier shares her creative work on her website, along with a thoughtful blog that covers a range of topics from gifting guides to home office design hacks. Her creative aesthetic is infused into both the visual and written language of the blog.
Sasa Elebea: Talented Sasa Elebea includes a creative blog on her website, which highlights a range of content from motivation tips and accepting criticism, to how to properly credit on Instagram.
askTania: Dallas-based Tania Rodriguez adores graphic design, automation and organization. Her blog sheds light on all of her passions and includes helpful and tangible tips.
04. Plan, write and publish your blog content
To grow a graphic design blog, a robust content strategy is essential. Consider these tips when deciding how to write your blog posts:
Blend evergreen and timely topics for diversity.
Choose topics aligned with your target audience's interests and needs within the graphic design niche.
Offer a fresh perspective or a unique take on common graphic design subjects or trends to stand out.
Address common queries and challenges your readers may encounter in their graphic design studies or work.
Showcase your work and share your processes and struggles
Consistency is key in blog publishing. Establish a regular posting schedule that aligns with your availability and resources. Whether weekly, bi-weekly or monthly, a predictable cadence retains reader interest.
Boost engagement further by incorporating multimedia elements. Images, videos and audio clips break up text and make content more visually appealing and shareable. Readers crave variety.
When crafting blog posts, consider:
Blog format: Use short paragraphs, bullet points and subheadings for readability.
Blog post checklist: Review for grammar, clarity and accuracy. Ensure well-structured content that adds value.
Ideal blog post length: Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.
Compelling blog titles: Create attention-grabbing blog titles that accurately reflect content and pique readers' curiosity.
Tip: Consider using AI to write blog posts and understand more about how an ai content generator can help you with that.
05. Promote your graphic design blog
Promoting your graphic design blog is essential for gaining visibility, expanding readership and establishing your blog as a reputable source in the graphic design community and blogosphere. You can use various distribution strategies for promoting a blog including:
Search Engine Optimization (SEO): Optimize blog posts for search engines using relevant keywords, meta descriptions and proper formatting, such as headings, to increase visibility. Blog SEO strategies are a great way to build organic traffic to your blog.
“Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with schema integration, delving into niche topics to enrich content in that specialized field and engaging in numerous trials and errors to enhance EEAT. And when, at last, your article appears as the top result for the targeted keyword, there’s a sense of accomplishment like winning an award.” Miyuki Shimose, SEO and Marketing Blogger at Wix.com.
Social media: Share blog posts on platforms like Instagram, Facebook and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach.
Email marketing: Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with readers.
Guest blogging: Collaborate with other graphic design, design blogs or websites by writing guest posts. This exposes your content to a new audience and builds valuable backlinks.
Monitor key metrics like website traffic, page views and time spent on pages using tools like Google Analytics or Wix Analytics. Gain insights into reader behavior and preferences to refine your strategies.
06. Monetize your graphic design blog
Monetizing your blog to make money blogging as a graphic designer is achievable once you have enough content and a decent-sized readership. Some popular blog monetization strategies include:
Affiliate marketing: You can promote products or services relevant to your graphic design blog's niche. Then, you earn a commission when readers make purchases through your affiliate links.
Google AdSense: Display ads on your blog to earn money when visitors interact with them. While not a primary income source, it contributes to overall revenue.
Premium subscription content or online courses: Another option is to offer exclusive graphic design resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on design principles, hosting online courses and monetizing guides on graphic design trends and best practices based on your own experience and business.
Graphic design blog FAQ
Is it worth starting a graphic design blog?
Whether starting a graphic design blog is worth it depends on your passion for design and writing. While challenges exist with any blog, it can be a rewarding experience if you're enthusiastic about sharing your love for creativity and design.
What are some of the challenges of starting a graphic design blog?
Why should I start a graphic design blog?
What are some of the challenges of starting a graphic design blog?
Why should I start a graphic design blog?