The prominent presence of a logo for any business is undeniable. As the heart of your branding efforts, your logo should represent the essence of your brand’s personality. It’s a crucial element to the already stunning website you’ve created for your biz. If the panic of your less-than-average drawing skills has already set in, fear not! The great news is: you don’t need to be a designer or break the bank in order to achieve a visual mark that’s eye-catching, memorable and unique.
We’ve compiled an ‘all you ever need to know about designing your own logo’ guide that will cover the importance of choosing the right colors and fonts, some best practices and an introduction to the ultimate online logo maker. Ready? Here are the steps you need to take in order to design a logo that truly represents your brand.
As a small business owner, we know your time is valuable and limited. When looking to design a logo, you want an intuitive tool that’s easy to use and delivers impressive results. You may be surprised (and relieved) to know that creating a logo by yourself is much easier than you think. The Logo Maker is what Wix is for websites: a sophisticated and complete, yet easy-to-use tool to design your very own logo. Best of all, no design skills needed here! The tool will start by asking you a few questions: the name of your brand, your industry and the adjectives that describe your overall feel. The powerful algorithm will automatically create a selection of variations of what your future logo might look like. Pick your favorite and get ready to customize. From the fonts to the icon, you can switch up everything, to make your little gem suit your brand to a T. Voilà! In record time, you’re able to imagine, personalize and download a logo that tells your brand, and that you can immediately use across all of your marketing efforts (website, social media channels, business cards, watermarks and more).
Now that you’ve selected a compelling platform, it’s important to understand what a great logo is comprised of. There are a few key principles you should take into consideration before designing your masterpiece. By definition, it needs to be:
Keep in mind that, at its core, a good logo should accurately represent your brand. Think of it as your visual signature, the most important piece of artwork that will reflect and embody your business. In some cases, when it’s particularly well-done, your customers might even identify your logo quicker than your business’ name! Two (crucial) aspects: first, you certainly don’t want to rush the conceptualization part. Take all the time you need to understand what is your brand’s identity and its visual language (colors, fonts, atmosphere, etc.), in order to create something that is distinctively yours – and only yours, as even the slightest resemblance with another company can have disastrous effects on your branding.
Second: good branding requires consistency. The logo you design should be found across all of your marketing efforts, online (website, social media, email signature, etc.) as well as offline (brochures, business cards, articles in magazines, etc.). Seeing the same logo in many places will naturally help your customers grow a feeling of familiarity – and thus, of proximity, with your brand. On the opposite side, using multiple versions of a logo only creates confusion and results in a lack of identity.
Since your logo will be popping up in all sorts of places, it’s crucial that it stands out and demands attention at all times. One way to achieve this is by looking at the most recent logo trends. For example, 2018 can definitely be described as the year of the bold. The trends lined up include creative typography and the use of bright and bold colors, all things that you can inject into your logo. Knowledge is power right? So make sure you’re up to date with what’s hot and what’s not.
Since inspiration is all around, don’t limit your exploration to only logo-related ideas. Pinterest, for example, is bursting with fresh creative palettes, typography and layouts. The Wix blog is your daily source of valuable and varied articles that are sure to give you a creative boost. From our gorgeous template examples to our impressive collection of over 3,000 Vector Art illustrations, we’re almost certain something will spark off your creativity.
There are two main categories of logos. The first one is known as iconic (or symbolic), as it relies solely on a graphic. Because it doesn’t tell the name of the brand, it’s mostly used by a limited number of major companies, who already have a strong history and identity (You’re picturing an apple with a piece that’s already been bitten out – right?). As a small or medium-sized business, it’s highly recommended to go for the second category: the logotype. This one still uses a graphic, but also adds the brand’s name to it. Since it’s straight to the point and literally holds your name, there’s little room for confusion.
Craving more text? On top of your brand’s name, you may want to add a tagline to your logo. It usually comes in the shape of a short, catchy phrase that describes a behaviour, product or feeling. A popular example we all know is from McDonald’s: “I’m lovin’ it”. To tagline, or not to tagline, that is the question. Some taglines are catchy (we know you sang “I’m lovin’ it”) and will remain with people for years to come. On the flip side, this extra line can complicate things unnecessarily. So only go for this option if it really gives more information, or offers a deeper understanding of your brand.
Typography literally has a lot to say, that’s why there are a couple of things to consider when it comes to choosing the right fonts for your logo. In short, keep it simple. It’s a fine art to balance between a font that’s readable as well as unique and appealing. Of course, go for something beautiful, but never compromise on the legibility of your text – this should be your number one focus. A quick way to make sure your text is serving its purpose is to test your logo out on your friends. Have them read it from a number of different devices in a varied amount of sizes. Use their feedback and make adjustments accordingly.
When it comes down to how many fonts to use, we highly recommend one (and only one) for your brand’s name, and a different one for your tagline (if you choose to add one). The most important thing is that the two fonts live in harmony within your logo. If you need a bit of extra help in this department, FontPair to the rescue! Like the name suggests, it will show you the font combinations that work well together when mixed.
Just like an image, a graphic is worth a thousand words. It’s actually the central element of your logo, and usually the part that your customers’ eyes will naturally be drawn to. If you have a clear product or service (like a photographer) find a visual that represents your activity (example: a camera) and use it as your icon. If your business is more abstract or doesn’t come with a specific product or related tool, you can use geometric shapes and lines to create a visually appealing graphic. Luckily for you, there are thousands of engaging icons available for free in the Wix Logo Maker.
Once you’ve find the right icon, play with its size so that it complements your name (and tagline). You want to find the right balance between all the different elements of your logo, so that you end up with a harmonious final result.
The use of color within a logo (no matter how basic) is a carefully thought-through process. Why? Because believe it or not, colors have the ability to affect and evoke specific emotions within people. Studies have shown that “color is a huge factor of brand recognition. A signature color can increase brand recognition by 80%”. For example, the color red evokes emotions of excitement and youthfulness. Once you know that you can understand that a brand like Coca-Cola didn’t really just pick this color by accident. Ensure that the colors you select are sending out the right message through your logo. To help you out, Wix’s Logo Maker will automatically suggests an array of precombined color palettes that you can easily apply to your logo.
Ready to bring your brand to life? Try the Wix Logo Maker now!
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