Build and design your white website
Drag and drop editor
With Wix’s flexible editor, you can freely arrange negative space, visuals, buttons and sections as you create.
Design features
Make your white website design stand out with scroll effects, animations and interactions.
AI creation tools
Generate unique site copy, create custom imagery and add sections to your pages with built-in AI features.
Scalable solutions
Easily add features, like booking systems or member areas, to grow your white website at every stage.
What creators are saying about Wix
The Last Bookstore: experiential bookshop
“Wix had the tools that we needed to create that experience online. We could change and customize every single detail.”
Forge to Table: kitchenware brand
“Having a great platform means that I can go to bed at night. It's the system that I've built and the website that's in place that we can serve a thousand customers.”
Fork N Film: a culinary cinema
“We literally built this business with our own two hands and it's really cool to say that we are the owners but also the website developers.”
Josh Harmon: musician and content creator
“I wanted the website to really represent me and my entire brand and it perfectly matched the tone that I was trying to get, which is playful yet professional“.
Keta Tov: dog dance training
“I was searching for a platform where I can really manage my business, a place that can help me share my knowledge and create a community. I found that in Wix.”
The Last Bookstore: experiential bookshop
“Wix had the tools that we needed to create that experience online. We could change and customize every single detail.”
Forge to Table: kitchenware brand
“Having a great platform means that I can go to bed at night. It's the system that I've built and the website that's in place that we can serve a thousand customers.”
Fork N Film: a culinary cinema
“We literally built this business with our own two hands and it's really cool to say that we are the owners but also the website developers.”
Josh Harmon: musician and content creator
“I wanted the website to really represent me and my entire brand and it perfectly matched the tone that I was trying to get, which is playful yet professional.”
Keta Tov: dog dance training
“I was searching for a platform where I can really manage my business, a place that can help me share my knowledge and create a community. I found that in Wix.”
Trusted by over 290M users
Content ideas for your white websites
Minimalist homepage
Use crisp typography, ample white space and clear website design to guide visitors through your site.
Rich media galleries
Showcase your work against a black and white website palette to make colors pop and professional imagery feel premium.
Clean service list
Display your offerings with refined icons and concise text that remains legible and professional on light tones.
About me section
Tell your story with high-quality video backgrounds and elegant fonts that communicate your modern company values.
Simple contact area
Make is easy for visitors to reach out by adding sleek, light-themed forms that match your overall site aesthetic.
White websites FAQ
What’s a white website?
A white website is a site that uses a white or light background as the main design element. White websites are popular because they feel clean, modern and easy to navigate, helping content and visuals stand out.
Why choose a white website design?
White website design improves readability, creates visual balance and gives your site a timeless look. It also works well across industries and screen sizes, making it a flexible choice for many brands.
What’s a black and white website?
A black and white website uses only black, white and shades of gray to create contrast and focus. This design style is often used to highlight typography, photography and layout without relying on color.
Are black and white websites good for usability?
Yes, black and white websites can offer strong usability when contrast and spacing are handled well. Clear typography, readable font sizes and thoughtful layout choices help ensure a smooth user experience on both desktop and mobile.