Advertising photography portfolio website example
Max Montgomery is a British photographer based in New York who shoots advertising campaigns, editorial covers and portraits for some of the biggest names in fashion and entertainment. His photography portfolio website is a standout advertising photography portfolio example: a dark, high-contrast site that puts full-bleed imagery front and center, with a navigation structure simple enough to stay out of the way. There are no distractions and no long intros — just striking photographs arranged by project type, from Covers to Portraits to Advertising work.
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Photography portfolio website design
The site runs on a dark color palette throughout, with deep charcoal and near-black backgrounds that make every image pop. Typography is minimal — a clean sans-serif in white or light gray — so the words register without competing with the work. The navigation is slim and horizontal, listing portfolio categories across the top: Advertising, Covers, Portraits, Travel, Point and Shoot and more. Each section opens into a full-width grid or slideshow of images, with no captions or copy cluttering the frame.
The homepage opens on a striking hero portrait that establishes the photographic style immediately. The mood is editorial and bold, the kind of photography portfolio website design that signals high-end commercial work at a glance. Project pages vary in layout — some use tight grids, others give single images the full screen — which creates rhythm and keeps exploration interesting. The photographer portfolio examples across the site demonstrate real range: celebrity portraiture, fashion campaigns, magazine covers and personal travel work sit side by side without feeling disconnected.
The photographer behind the portfolio website
Max Montgomery grew up in the industry — his father is the legendary photographer David Montgomery — and spent the early part of his career as Rankin's first assistant. He has since built his own distinct visual language rooted in portraiture, working with clients including Vogue Italia, Marie Claire, Town and Country and Flaunt, and shooting campaigns for fashion and luxury brands. He has photographed Billie Eilish, Dua Lipa, Willem Dafoe and Woody Harrelson, among many others.
His approach to advertising is notable: most of his commercial work is designed to feel editorial or personal rather than promotional, which is reflected in the site's gallery-style layout. The portfolio communicates a consistent point of view across every category.
Who this website is a good example for
Commercial and advertising photographers. The Max Montgomery site shows how to organize a multi-discipline portfolio without losing visual coherence. Splitting work into clear categories — Advertising, Covers, Portraits — lets a commissioning editor or art director find what they need fast. The photography portfolio website examples across each section are curated tightly, which communicates selectivity and confidence in the work being shown.
Portrait photographers building a commercial client base. The dark, editorial aesthetic and high-profile subject list position Max clearly in the commercial portrait space. For photographers targeting magazine or brand clients, the site demonstrates how a photographer portfolio example can do the work of an agent pitch deck — communicating style, range and client caliber in a single scroll. The layout treats every image as the hero, which is the right call for this kind of work.
Photographers with work across multiple genres. Max shoots advertising, editorial, travel and personal projects, and the site holds all of it without feeling scattered. The consistent dark palette and uniform navigation tie the sections together. This is a useful reference for photography portfolio website examples that need to show breadth without sacrificing a strong point of view.
Photography portfolio website design tips
Use a dark background to make your images the focal point. The Max Montgomery site uses deep, near-black tones across every page, which makes the photographs — especially high-contrast portraits — read with far more intensity than they would on white. For editorial and advertising work in particular, a dark palette signals a serious, cinematic sensibility. It is a simple choice that shapes the entire feel of the site.
Organize by project type, not just by date. Grouping work into categories like Advertising, Covers, Portraits and Travel lets visitors navigate directly to what matters to them. A commissioning editor looking for portrait work does not want to scroll through a travel project first. In photographer portfolio examples aimed at commercial clients, logical category sorting is as important as the images themselves.
Let the first image set the tone for the whole site. The homepage hero image on this photography portfolio website is a single, full-bleed portrait that immediately communicates the photographer's style and caliber. There is no text block or brand statement in the way — just the image. A strong opening shot does more for a photography portfolio than any amount of copy, so choose it carefully.
Keep navigation minimal and type-led. The site uses a slim top navigation with short category labels and no icons, dropdowns or mega menus. Minimal navigation puts the focus on the work and gives the overall design a clean, professional feel. For portfolio websites where the photography is the content, the interface should disappear as much as possible and let the images speak.
Vary your gallery layouts across sections to build rhythm. Some pages on the site use a tight grid while others give one image the full screen, and the variation makes the experience of browsing feel dynamic. Sticking to one layout throughout can make a long portfolio feel monotonous. Mixing formats — even within the same design system — keeps visitors engaged as they move through your photography portfolio website examples.
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Why Wix works for photography portfolio websites
Max's portfolio spans multiple categories with dozens of high-resolution images across each one. Wix's Pro Gallery handles large image libraries without sacrificing load speed or layout quality, so every page feels as polished as the work it presents. As new projects come in, adding a fresh gallery or a new portfolio section takes minutes — no developer needed.
For a commercial photographer working with international clients, having a site that loads fast and looks right on every device matters. Wix's mobile-responsive layouts adapt automatically, so a commissioning editor reviewing the portfolio on a phone gets the same quality experience as one on a desktop.
Getting started is straightforward too. Wix offers a range of website templates designed specifically for photographers, so you can build a site with the same clean, image-first feel as this one without starting from a blank canvas.
