- Sharon Hafuta
- 34 minutes ago
- 13 min read
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Choosing the right platform in the Wix vs Webflow debate is a big call, especially when you’re figuring out how to make a website and the market for the best website builders keeps getting more crowded every year.
Whether you’re looking for a true free website builder, something powered by an AI website builder or a platform that simply makes your day-to-day creation process easier, knowing how these two tools compare can save you time (and money).
The global website builder market continues to grow rapidly: projected to reach USD 49.12 billion by 2034 with a CAGR of 28.7% from 2025 onward as more small businesses and creators move online and fuel demand for accessible yet powerful solutions. At the same time, businesses with more complex needs want tools that offer flexibility, scalability and professional-grade design capabilities.
In this post, we’ll compare Wix vs Webflow head-to-head, looking at real features, strengths and trade-offs so you can decide which platform is the best fit for your goals.
When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project.
TL;DR: Wix vs Webflow
Wix is considered to be one of the best options for beginners, small businesses and users who want a fast, all-in-one way to build a website with a minimal learning curve.
Webflow mayis be the best option for marketers, designers, developers and agencies that need advanced customization, clean code and scalable CMS.
Wix’s strength: Extremely user-friendly drag-and-drop editor, huge customizable free website templates.
Webflow’s strength: High design flexibility, clean code export, CMS feature.
Wix’s added benefit: All-in-one platform with free website hosting, apps and a built-in eCommerce platform.
Webflow’s added benefit: Ideal for scaling content-rich or design-intensive sites with advanced interactions.
"Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, Product Marketing Lead at Wix
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Meet your contenders: Wix vs Webflow
Wix
Wix is one of the most popular website builders globally. Its goal is to provide a limitless creation platform, combining an intuitive drag-and-drop editor with a massive ecosystem of business solutions. Wix was created to bring ease of use for everyone, especially non-technical business owners, creatives and entrepreneurs.
Webflow
Webflow positions itself as a website experience platform designed to bring marketers, designers and developers together to create, manage and enhance web experiences. Known for its flexibility and creative freedom, Webflow’s customization features attract professionals who want full control over their projects.
Wix vs Webflow: the ultimate comparison
Let's dive into a feature-by-feature breakdown to see how these two platforms stack up.
01. Templates & web design
What Wix offers
Wix is built to make website design accessible while still offering a high degree of creative control. Its drag-and-drop editor lets you place elements anywhere on the page, customize layouts, colors and fonts and see your changes in real time.
While Webflow uses the standard web box model (with support for Flexbox and Grid for more advanced layouts), Wix emphasizes ease of use and a simpler visual building experience, so even without coding knowledge, you can build a professional-looking site quickly.
For those who want more advanced effects, you can add website animations and parallax scrolling with just a few clicks.
Wix also provides thousands of professionally designed website templates across categories like business, portfolio, eCommerce and blogs, all fully customizable. Wix lets you save and reuse templates, apply advanced design tools for more control and preview your site exactly as visitors will see it once published.
What Webflow offers
Known as the Designer, Webflow’s editor offers a design-first platform that gives users a visual canvas reflecting the underlying HTML, CSS and JavaScript. Unlike a typical drag-and-drop editor, it uses a box-model approach, where each element is a container that can be precisely styled and positioned.
The Designer includes a live preview, showing exactly how your site will look when published. Webflow also offers thousands of customizable templates, some of which are free, while premium templates require payment.
Bottom line: The best platform depends on your skill level and experience. For beginners, non-designers or those who want to get online quickly, Wix provides an intuitive editor and a vast library of free customizable templates, making professional design accessible without a steep learning curve. Webflow, on the other hand, is built for experienced designers and developers who need precise control over every element and are comfortable navigating a more technical interface.
"I think using the right assets is really important. Many people don’t realize that Wix has an extensive content library they can access. It’s filled with hundreds of thousands of images, videos, stickers, icons and more—perfect for a wide range of businesses and industries. These assets are high-quality and have great resolution, so there’s no need to worry about how they’ll look on different screens. I would definitely recommend using the Wix assets library." - Dafna Rabin, Wix Templates Design Team Lead
02. AI website builder
What Wix offers
Wix has fully integrated AI into its platform with the AI website builder. Simply describe your business or website goals, and the AI will generate a custom, ready-to-edit website complete with layouts, text and images.
Within the Wix editor, additional AI design tools allow you to create and edit custom images, generate content, design layouts and even suggest optimized meta tags for SEO. This makes it easy for beginners and non-designers to produce professional, unique websites quickly, without needing coding or advanced design skills.
What Webflow offers
Webflow AI can help build your website, modify page designs, generate copy, create code components and web apps and optimize for conversions. Webflow’s AI tools go beyond just page scaffolding. Its AI Assistant can generate copy for both static text and CMS Collection items.
Bottom line: Wix’s AI Website Builder and integrated AI tools make it easy for beginners and non-designers to create a professional, ready-to-launch website quickly, without coding knowledge. Webflow’s AI, while powerful, is better suited for experienced designers and developers who want AI-assisted content and code generation but are comfortable navigating a more technical platform.
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03. Apps & plugins
What Wix offers
The Wix App Market is home to over 450 of powerful apps and integrations, both from Wix and third-party developers. You can easily add native functionality for bookings, chat, forms, marketing, eCommerce, social features and more. These apps are designed to integrate perfectly with your Wix dashboard and website, creating a unified experience.
What Webflow offers
Webflow offers a library of integrations and recently launched its own App Marketplace that offers users over 280 apps. Webflow also supports integrations with tools like Zapier and has built-in CMS and form functionality, so sometimes you might not need third-party apps.
Bottom line: Wix’s App Market offers a larger selection of ready-to-use apps that integrate seamlessly with your site, making it easy to add features like bookings, chat and eCommerce features in just a few clicks. Webflow’s marketplace is smaller but steadily growing, giving users access to essential integrations while keeping their site streamlined and efficient.
04. Security & reliability
What Wix offers
Wix provides enterprise-grade website security for all websites. This includes free SSL certificates, 24/7 security monitoring and multiple layers of DDoS protection. With free multi-cloud website hosting, Wix guarantees 99.99% uptime, so your site is reliable even during traffic spikes.
What Webflow offers
Webflow also provides robust security, including a free SSL certificate and free website hosting on a fast, reliable infrastructure. It handles security updates automatically and 99.99% uptime, so you don't have to worry about vulnerabilities or downtime.
Bottom line: Both Wix and Webflow deliver enterprise-grade security and reliable hosting, including free SSL and (on eligible plans) 99.99% uptime. Wix highlights its multi-layered protection and around-the-clock monitoring to reassure business owners who prefer a fully managed hosting environment, while Webflow offers equivalent core safeguards (SSL, DDoS protection, automatic backups and secure hosting infrastructure) that meet the needs of users looking for flexibility and control.
Learn more website security:
05. Ecommerce
What Wix offers
Wix eCommerce is a complete solution for selling online. You can manage orders, shipping and payments all in one place.
Wix's eCommerce plans support everything from a few products to thousands, and include features like online shopping cart, abandoned cart recovery, customer accounts and the ability to sell on social media and marketplaces.
You can also accept secure payments through Wix Payments or a variety of other gateways.
What Webflow offers
Webflow’s eCommerce solution comes with plenty of advanced capabilities that enable businesses to sell digital and physical goods, including cart, checkout and delivery customization and a third-party POS integration.
Bottom line: Wix offers a more complete, built-in eCommerce solution, giving sellers everything they need, from product management to payments to multichannel selling, making it especially helpful for anyone researching how to make an eCommerce website without extra tools or complexity. Webflow also supports a full eCommerce experience, but achieving it typically requires more hands-on setup and customization.
Want a clearer picture of how much does an eCommerce website cost? Compare common eCommerce expenses and plan your build with confidence.
06. Hosting & domains
What Wix offers
Wix offers free website hosting, so you don’t need to worry about buying separate hosting.
Wix plans include a free domain name for one year and also provides domain name management, so you can either purchase a domain via Wix or connect an external domain.
There’s a global CDN, performance optimizations and Wix handles website infrastructure.
What Webflow offers
Webflow also includes fully managed web hosting with its site plans, so you don’t need to handle servers, scalability or security updates yourself.
Its infrastructure is built to support high traffic volumes. While Webflow isn’t a domain registrar, you can purchase a domain through its IONOS partnership or connect any domain you already own.
Bottom line: Both platforms let you manage hosting and domains in one place, but Wix offers a more beginner-friendly path if you're figuring out how to host a website. Webflow provides reliable managed hosting and flexible domain connection options, but domain purchasing runs through partners rather than Webflow itself.
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07. Blog integration
What Wix offers
Wix provides an intuitive, native blog maker right out of the box, making it easy to learn how to start a blog and explore blogging for beginners.
You can use the blog post editor to add text, images, videos, dividers, photo galleries, GIFs, HTML code, polls, tables and more.
Built-in AI writing tools help with outlining, writing, editing and designing images for your blog.
Posts can be organized using custom categories and tags, scheduled for future publication and shared across social channels like Facebook, Pinterest and X.
Wix also includes a commenting system for reader engagement, automatic SEO features such as sitemaps and metadata and page-level SEO settings with an AI meta tag creator to optimize each post.
What Webflow offers
Webflow doesn’t offer a built-in blogging system, but its intuitive CMS lets you create blog posts, dynamic content and more through customizable Collections.
You can define a CMS Collection, like “Posts,” design a template for it and then add new content directly through the CMS.
Webflow also offers straightforward SEO controls like on-page editing, meta descriptions, URLs and Open Graph settings right in edit mode. On-page editing and flexible content types make it easy to tweak existing Collections or create new ones.
Bottom line: When it comes to blogging, Wix is ideal for beginners and those looking for an all-in-one solution, offering robust blogging tools, AI-assisted writing, scheduling, social sharing and built-in blog SEO features. Webflow provides blogging via its CMS, allowing for highly customizable content types and on-page editing, which makes it a strong choice for users looking for a more advanced setup.
“I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC
08. SEO & analytics
What Wix offers
Wix has built-in SEO tools: you can set meta titles, descriptions, alt text, URLs and more. Wix supports structured data, automatic sitemap generation and includes website analytics dashboards.
In the Wix SEO Learning Hub, you'll find guidance and tools to improve your website SEO and offers mature capabilities for a no-code website builder.
What Webflow offers
Webflow comes with similar standard SEO features built in, including schema markup editing, sitemap control, automated meta titles and descriptions, alt tag editing and 301 redirects.
It also provides built-in web analytics, giving insights into traffic, user behavior and performance. These tools give you plenty of control to optimize your client sites manually.
Bottom line: Both Wix and Webflow provide strong SEO features and built-in website analytics, making it easier to track performance and optimize your site. Wix is ideal for those seeking a no-code solution with guidance from the Wix SEO Learning Hub, while Webflow offers more manual control for advanced users. When it comes to web analytics tools, both platforms give you actionable insights to improve your website SEO and understand visitor behavior.
09. Pricing
Wix pricing
All Wix prices listed below reflect annual pricing (month-to-month plans also available):
Free plan: Build your site at no cost with hosting included and access to the core Wix creation experience.
Light plan ($17/mo): A solid entry-level plan for personal sites or simple professional websites.
Core ($29/mo): Great for users who need more storage, marketing essentials and the ability to accept payments.
Business Plan ($39/mo): Ideal for growing sites that need more capacity, expanded tools and standard eCommerce features.
Business Elite Plan ($159/mo): Best suited for high-traffic sites and advanced users who need maximum resources, advanced eCommerce and an extended toolset.
Webflow pricing
All Webflow prices listed below reflect annual pricing (month-to-month plans also available):
Starter (free): Get started building, experimenting and prototyping with AI for free.
Basic ($14/mo): Great for landing pages, personal sites, portfolios or MVPs that don’t require a CMS.
CMS ($23/mo): Ideal for blogs and SEO-driven pages.
Business ($39/mo): Best for marketing sites with more traffic and enhanced CMS needs.
Bottom line: Wix offers a wider pricing range designed to support everyone, from hobby builders to growing businesses and high-traffic online stores. Webflow’s pricing is more streamlined and appeals to designers or content teams who mainly need CMS-driven sites. If you want an all-in-one platform with more built-in capabilities as you scale, Wix delivers stronger value. If you prefer a design-led workflow with simpler plan tiers, Webflow fits that approach.
*Editor’s note: pricing information is accurate as of December 04, 2025. Make sure to check Wix and Webflow websites for latest pricing.
Explore all the features and benefits of Wix Premium Plans and find the plan that’s perfect for your business.
10. Customer support
What Wix offers
Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive Help Center filled with articles and tutorials, the Wix Blog for tips and inspiration and an active community forum.
What Webflow offers
Webflow offers a help center, a robust self-learning platform called Webflow University and an active community forum.
Bottom line: Wix offers more hands-on customer support with 24/7 live chat and a callback option, making it easier to get real-time help when you need it. Webflow leans heavily on education and self-serve resources like Webflow University, which is great for users who prefer to learn independently. If you value direct support, Wix has the edge; if you enjoy deep-dive tutorials and a learn-at-your-own-pace approach, Webflow delivers.
Wix vs. Webflow: which platform will it be?
Both Wix and Webflow are two of the leading web creation platforms for good reason, so both have plenty to offer users.
Let’s take a look of the two platforms at a glance:
Feature | Wix | Webflow |
Templates | Extensive library of free, professionally designed templates | Some free templates, extensive paid template options |
Design flexibility | Drag-and-drop website builder & creative control | Design control powered by HTML5, CSS3 and JavaScript |
AI website builder | AI website builder to create full, professional websites | Webflow AI website builder |
Apps/plugins | Large app market with Wix and third-party integrations | Library of integrations via the app market |
Hosting & domains | Included for free in paid plans (domains are free for first year) | Included for free in paid plans |
Security | Enterprise-grade security with every Wix site | Comprehensive, built-in website security |
Blogging/CMS | Native blog | CMS collections, custom fields |
SEO | Built-in SEO features | Integrated SEO functionality |
eCommerce | Full online store, payments, shipping, dropshipping, print-on-demand | Advanced store design, end-to-end customer experiences |
Pricing | Free plan. Paid plans start at $17 (annual pricing) | Free plan. Paid plans start at $14 (annual pricing) |
Support | 24/7, Help Center, community | Webflow University, help center, forum |
Wix and Webflow are both powerful website creation platforms, each catering to different types of builders.
Wix offers an all-in-one, beginner-friendly experience with free professional templates, a native blog, built-in SEO, robust eCommerce and 24/7 support.
Webflow leans into design freedom and CMS flexibility, offering advanced control through HTML, CSS and JavaScript, plus a strong self-learning ecosystem.
Both include hosting, security and AI website creation, but the best choice depends on your workflow: Wix for an intuitive, fully integrated platform or Webflow for a more design-driven, customizable build.
Explore more Wix comparisons:
Editor's note: All information presented in this article is true as of December 04, 2025 unless mentioned otherwise.
Why trust Wix’s experts?
This Wix vs Webflow comparison is built on verified product documentation, hands-on testing and years of guiding creators through choosing the best website builders for their needs.
We break down features like AI tools, templates, eCommerce and hosting based on facts, not assumptions, so you can confidently decide which platform fits your goals and how to make a website that actually works for you.
You can start building your website today and explore all the features for yourself. Try Wix for free→
Wix vs Webflow FAQ
Is Wix or Webflow better for beginners?
Wix is generally better for beginners because its drag-and-drop editor and AI website builder make it easy to design a site without coding. Webflow is powerful but comes with a steeper learning curve, making it more suitable for designers or users familiar with HTML/CSS concepts.
Which platform is better for professional designers: Wix or Webflow?
Webflow is often preferred by professional designers who want full control over layout and interactions. Wix also supports advanced design through tools like Wix Studio and offers AI website design features, but Webflow’s Designer interface is specifically built for deep customization.
What’s the main difference between Wix and Webflow?
The biggest difference is ease of use vs. design control. Wix focuses on simplicity, built-in features and an all-in-one experience. Webflow emphasizes precision, visual CSS control and custom animations. Your choice depends on whether you prioritize speed and accessibility or granular control.
Which platform offers better eCommerce features?
Wix provides a more complete, out-of-the-box eCommerce package, including multichannel selling, built-in payment gateways and tools for scaling an online store. Webflow offers customizable eCommerce layouts but requires more setup and may need third-party tools for some features.
Is Wix or Webflow better for SEO?
Both platforms offer strong SEO capabilities, including customizable meta tags, clean site structures and automated technical SEO features. Wix provides more built-in guidance through tools like SEO Setup Checklist and integrated analytics. Webflow gives designers more manual control but requires more hands-on configuration.