- Adam Ravona
- Nov 19, 2025
- 12 min read
Updated: Dec 31, 2025
Turn your ideas into sales and start selling with Wix eCommerce→
When learning how to develop a website for your online store, two platforms are brought up a lot: Wix and WooCommerce.
Wix lets you build an eCommerce website in minutes. With its intuitive drag and drop website builder, Wix offers diverse eCommerce solutions, including managing physical and digital stores, running a dropshipping shop, utilizing print on demand services and selling subscriptions.
If you want to skip the manual setup, Wix’s AI website generator can do the heavy lifting for you. Just describe what you need as a chat prompt, and you’ll have a fully functional online store in minutes.
WooCommerce is a free plugin for WordPress, turning any WordPress website into a highly flexible online store. AI website generation is available via third party plugins and integrations.
Let’s cut through the noise and find which platform best fits your business goals, technical comfort level and budget.
Learn how to sell online with Wix’s website builder.
Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success.
TL;DR: Wix vs. WooCommerce
When it comes to ease of use and all-in-one convenience, it’s hard to beat Wix’s online store builder. If you have the technical resources and want to get more out of your store’s design and functionality through coding, WooCommerce on top of WordPress offers that flexibility.
Key Takeaways:
Wix strength: beginner-friendly, no-code setup with integrated eCommerce hosting and AI tools.
WooCommerce strength: unlimited customization and plugin options for advanced users.
Wix limitation: may feel limited to users with prior web development experience or those aiming to build highly customized, complex storefronts.
WooCommerce limitation: requires technical expertise and additional costs for hosting and plugins.
Build your store today and start capturing more sales with Wix’s online shopping cart.
Wix vs WooCommerce: feature comparison table
Feature | Wix | WooCommerce |
Setup difficulty | Beginner | Advanced |
Monthly cost | $29-159 per month (billed annually) | $150-5,650+ per month (depending on hosting, plugins and possible developer costs) |
Templates | 2,000+ website templates | 14,000+ (varying in quality. Includes WooCommerce and WordPress themes) |
Product limit | 50,000 | Unlimited |
Hosting included | Yes | No |
24/7 support | Yes | No |
Customization | Very high | Unlimited |
Editor’s note: this comparison focuses on the WooCommerce plugin with wordpress.org and not the commerce plan offered by wordpress.com.
Wix vs WooCommerce: meet your contenders
Each year, close to 2.77 billion people shop online worldwide, so choosing the best eCommerce platform for your eCommerce website is a pretty big deal. Before researching the best eCommerce website builders and figuring out which platform is best for you and your website, remember that knowing how to start an online store is the first step to building a successful eCommerce business.
Wix is the complete website solution for self creators and internet entrepreneurs. In addition to the drag-and-drop website builder, Wix offers integrated free website hosting, payments, marketing tools and a free AI powered website builder.
WooCommerce takes a different approach, as a free WordPress plugin, letting you turn any WordPress site into an online store. It's the go-to eCommerce solution for WP developers and businesses that need comprehensive control over their WordPress store's functionality. It’s important to note that WooCommerce requires WordPress hosting and some technical know-how to unlock its full potential.
"Creating a well-structured online store that aligns with customer expectations is now one of the main ways to offer satisfactory shopping experiences and maintain competitiveness in the market."_Bruno Carvalho, Online Payments Product Manager at Mercado Pago
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Wix vs WooCommerce: the ultimate comparison
You've met the contenders. Now let's put them head-to-head. Both platforms take different approaches to selling online. Wix emphasizes ease of use and integrated features, while WooCommerce prioritizes technical flexibility and control.
Choosing between Wix and WooCommerce usually comes down to your specific business needs, technical comfort level and long-term vision. Are you looking for an all-in-one platform with an easy to use back-end, or are you interested in managing technical details in exchange for more customization options?
01. Templates and web design
What Wix offers: Wix helps you stand out with bold, on-brand website templates (over 2,000 in total, with 340 eCommerce website templates), offering product galleries, shopping cart integration and mobile optimization built-in.
The drag-and-drop editor makes it easy to build a stunning online store, by simply moving the elements wherever you want on the page, without having to know a single line of code.
What WooCommerce offers: WooCommerce has over a hundred themes specifically designed for selling via WordPress, with prices ranging from $49 to $100 annually.
Since WooCommerce is a WP plugin, you aren’t locked into strictly using WooCommerce themes. WordPress offers over 14,000 free and premium themes, but they don’t all work seamlessly with WooCommerce, so some trial and error and research might be needed.
CSS coding knowledge or a dedicated developer is recommended to get the most out of WooCommerce.
Bottom line: If you’re looking for simplicity and speed, go with Wix. If you need a fully customizable layout and have the technical resources, choose WooCommerce.
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02. Website builder
What Wix offers: Wix offers a no-code website builder to get you online fast.
To build a stunning website with Wix, all you need to do is choose one of the professionally designed and customizable templates and drag and drop the elements wherever you want them on the page. It’s that simple.
For an even less technical approach, Wix’s AI website builder lets you build a website and storefront with simple chat prompts, helping with content generation, product descriptions and SEO features.
What WooCommerce offers: WooCommerce is a WordPress plugin, which means you need to build and host your WordPress site before integrating with WooCommerce.
While powerful, WordPress often requires more technical knowledge compared to other website builders. WooCommerce and WordPress offer AI abilities through plugins like Elementor Website Builder and AI Product Content Generator & Automation Toolkit for WooCommerce. These plugins can help with content creation and product descriptions.
AI plugins for WordPress and WooCommerce can require separate subscriptions and setup.
Bottom line: Wix’s website builder is straightforward and offers integrated AI features, making it easy to build a website with zero experience. WooCommerce relies on WordPress's powerful and robust open source publishing platform to build and launch a website and may require third-party tools and plugins, adding potential complexity and cost.
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03. Apps and plugins
What Wix offers: Wix App Market features more than 800 applications designed to work perfectly with Wix.
When it comes to selling online, the app market’s eCommerce category covers everything from dropshipping and shipping solutions to product reviews, customer support chat-bots and loyalty programs.
What WooCommerce offers: WordPress's ecosystem is considered one of the largest there is, with an estimated 60,000-90,000+ available plugins across its plugin directory and third-party developers and marketplaces.
WooCommerce alone has close to 1,200 plugins that handle everything from subscription billing to advanced inventory management. Since you can use both WooCommerce and WordPress plugins, it’s important to make sure that the plugins you choose are compatible with one another.
Bottom line: Wix’s easy-to-use and accessible website builder, coupled with its curated app market, ensures everything on your eCommerce store just works. With WooCommerce and WordPress, you need to piece things together—themes, plugins, hosting—so if something goes wrong, it’s not always clear what happened.
04. Security and reliability
What Wix offers: Wix takes eCommerce website security and reliability seriously.
Every Wix site automatically receives SSL certification, is protected from DDoS attacks and is fully PCI compliant to help safeguard and protect payment and transaction details.
Security updates happen automatically without user intervention. Wix's infrastructure can handle traffic spikes and provides global CDN coverage, backed by a proven track record of 99.99% uptime.
What WooCommerce offers: Since WooCommerce is a WordPress plugin, your site’s security depends on your WordPress hosting provider and maintenance practices.
You'll need to manage your website’s SSL certificates, security plugins, schedule and implement regular updates and create site backups yourself. Because of this, any issues with the site's security and uptime falls on you and your chosen hosting and maintenance practices.
Quality managed WordPress hosts like WP Engine provide enterprise-level security already built in, but can be pricey depending on which hosting plan you eventually choose.
Bottom line: At Wix, website security is all handled on their end, letting you focus on creating the best shopping experience for your customers. WooCommerce can be extremely secure, but requires either ongoing technical hands-on management or paying for enterprise-grade hosting solutions with baked-in security.
05. Ecommerce
What Wix offers: Wix makes it easy to create a professional website for your eCommerce business, letting you list up to 50,000 products with multi-channel selling on Amazon, eBay, Facebook and more.
Their payment solution, Wix Payments, lets you accept payments via major credit cards, Apple Pay, Google Pay, PayPal and more. Depending on your location and customers, you can also accept payments from over 80 global payment gateways, including Braintree, Klarna, Stripe, PayPal, Square and more.
Other advanced eCommerce features include dropshipping integration, cart abandonment features, inventory management, subscriptions and loyalty programs to name a few.
What WooCommerce offers: WooCommerce technically lets you list an unlimited amount of products—depending on your hosting setup, website optimization and bandwidth—and offers extensive customization options for building complex product catalogs.
Extended functionally for features like dropshipping/print-on-demand, shopping cart abandonment notifications, inventory management and subscriptions are available through paid extensions and plugins or can be developed in-house.
Payment gateway options are virtually unlimited and can be integrated through WP plugins or manually inserted via iFrame or APIs. This flexibility and advanced functionality has a bit of a learning curve and might require additional costs.
Bottom line: Wix has everything you need to start selling online in one place. WooCommerce offers solutions for complex requirements like payments, subscriptions, memberships and unique product page configurations through its extensive library of free and paid plugins.
06. Hosting and domains
What Wix offers: All Wix plans include multi-cloud hosting, automatic backups, global CDN and a free domain for the first year (after which, prices start at $13.35 per year).
No server management, software updates or technical maintenance required. Hosting scales automatically with your traffic.
What WooCommerce offers: Since WooCommerce sits on top of WordPress.org’s open-source platform, you’ll need to register for a domain via a third-party registrar and arrange separate WordPress hosting, which come with their own costs.
Remember, where you decide to host your WordPress website can directly impact your store's speed, security and reliability.
Bottom line: Wix strips away any technical complexities and has you covered when it comes to hosting and domains. WooCommerce and WordPress give you full control of your website’s hosting choice, and you'll need to do your research to find the best solutions for your store and plan ahead for any ongoing related costs.
07. Blog Integration
What Wix offers: Wix makes it easy to start a blog with its feature-rich blog maker offering AI-powered content generation, automated SEO and eCommerce website optimization, scheduling tools and mobile optimization.
The blog seamlessly integrates with your Wix eCommerce store for content marketing strategies. AI tools help generate blog ideas, full posts and optimize content for search engines.
What WooCommerce offers: WordPress.org powers over 40% of all websites primarily due to its blogging capabilities.
As a result, WooCommerce stores get access to WordPress's extensive CMS with unlimited customization options, advanced SEO plugin support and sophisticated publishing and scheduling workflows.
Bottom line: WordPress/WooCommerce offers industry-standard blogging for content marketers. Wix provides an excellent integrated blog solution that works great for most businesses without the technical complexity.
08. SEO
What Wix offers: Wix’s built-in SEO tools include automated meta tags, XML sitemaps, structured data markup and personalized SEO plans.
Wix’s AI assistant helps optimize individual pages and product descriptions for search engines. Integration with Google Search Console comes standard.
What WooCommerce offers: WordPress offers extensive SEO flexibility with plugins like Yoast SEO and RankMath providing granular control over every optimization aspect.
Advanced users can jump up to the plugins’ paid tiers to implement complex technical SEO strategies, which are usually not possible with hosted platforms.
Bottom line: Wix handles SEO basics automatically with AI assistance. WooCommerce (and Wordpress) offers access to professional-grade SEO tools and plugins for advanced SEO strategies.
See more: how to drive traffic to your online store →
09. Pricing
What Wix offers: Wix Plans with eCommerce support and features start at $29 per month for the Core plan, and go up to $159 per month for Business Elite and its advanced eCommerce capabilities (billed annually).
All Wix plans include hosting, SSL certificates and a free domain for the first year. Higher tiers add advanced marketing tools, priority support and increased storage.
What WooCommerce offers: The WooCommerce plugin itself is free, so you need to calculate WordPress hosting, premium themes, domain registration, essential plugins and developer costs.
Average costs range between $150 and $5,650+ per month, depending on chosen solutions, functionality and complexity of your website.
Platform | Typical monthly cost range |
Wix | $29 a month for Core, $39 a month for Business and $159 a month for Business Elite (billed annually). |
WooCommerce | Estimated $150 to $5,650+ a month, depending on chosen hosting, plugin and developer options. |
Editor’s note: Wix’s Light plan at $17 a month doesn’t offer eCommerce functionality. All pricing information is accurate as of October 17, 2025.
Bottom line: Wix offers predictable monthly costs with everything included. The WooCommerce plugin is free, but developer costs, domain registration, WordPress hosting, plugins and premium themes can quickly add up.
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10. Customer support
What Wix offers: With Wix you get 24/7 callback support for English speakers, live chat during business hours, access to their comprehensive help center, video tutorials and Wix Academy for advanced training.
What WooCommerce offers: WooCommerce doesn’t offer phone support or have a dedicated support team, relying on community forums, documentation and knowledge bases.
Since WordPress.org is open-source, they also don’t offer any dedicated support channels beyond forums and documentation. This means you’ll either need to contact your hosting provider or hire a dedicated WP developer/IT specialist for ongoing support.
Bottom line: Wix has dedicated 24/7 support. WooCommerce and WordPress rely on community help, third-party support or in-house hires, which can be inconsistent.
Wix vs WooCommerce: final verdict
Choose Wix if you're looking for a more hands on approach and want to start selling online quickly, without technical headaches and overhead.
Wix is a great choice for businesses selling physical products, digital downloads or services with straightforward requirements. The all-in-one approach means you can focus on growing your business and your product offering instead of managing technology.
Choose WooCommerce if you have complex requirements, are looking for a bespoke solution with unlimited customization options and have the technical resources and abilities to manage and maintain a hosted WordPress site.
WooCommerce works best for companies with online stores that require specific and unique functionality.
The main difference between Wix and WooCommerce is control versus convenience. Wix handles the technical complexity, so you can focus on your products, customers and sales. WooCommerce gives you complete control, but requires significantly more technical resources and a larger budget.
"I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup, so we wanted to have a website that we could easily update ourselves — or delegate to an employee to update — in a really simple and time-efficient way. So that's how I decided on Wix.“_Andrea Shubert, co-founder of Strathcona Spirits
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Wix vs WooCommerce FAQ
Is WooCommerce really free?
Yes, the WooCommerce plugin is free, but you need to calculate for WordPress hosting, domain registration, SSL certificates, premium plugins, themes and potential developer costs. Total expenses often exceed Wix's monthly fees.
Maintaining an eCommerce store on a WordPress site comes with expenses that often surprise new users. These aren't hidden fees, but essential components you need to build a robust WordPress site and online store.
Can I migrate from WooCommerce to Wix later?
Yes, you can migrate from WooCommerce and WordPress to Wix, but it's not a straightforward, one-click process. Since there’s no direct migration tool available to automatically transfer your data, you’ll need to manually re-enter your products, product descriptions, images and pricing into your new Wix store.
If you’re a Wix Business Plan subscriber, their support team can help make the manual migration process smoother.
Which platform is better for SEO?
Both WordPress/WooCommerce and Wix deliver strong SEO results, but with different approaches.
WordPress, combined with WooCommerce for eCommerce, is known for its extensive customization options. Through powerful plugins like Yoast SEO or Rank Math, users have granular control over on-page SEO elements, from meta tags and schema markup to XML sitemaps and redirects.
This level of control makes it a preferred choice for those with highly specific SEO strategies or the desire to fine-tune every aspect of their site's optimization.
Wix focuses on streamlining the process with built-in, automated SEO features.
Wix SEO provides you with a personalized checklist to guide you through the optimization basics, handling many technical aspects automatically.
While it may not offer the same depth of customization as WordPress, Wix’s user-friendly approach is highly effective and sufficient for most small to medium-sized businesses looking to establish a solid online presence without needing deep technical expertise.
Both platforms can achieve excellent SEO results. WordPress/WooCommerce offers more advanced SEO control, while Wix provides automated SEO optimization that works well for most businesses.
Do I need coding skills for either platform?
Wix is a no-code website builder and requires zero coding knowledge.
You technically don’t need coding skills to work with WooCommerce—or WordPress—but CSS and PHP knowledge can be a big help when it comes to customization and troubleshooting.
Which platform scales better for high-traffic stores?
Both can handle high traffic, but approach scaling differently.
Wix handles scaling automatically through its infrastructure. Scaling and accepting high traffic volumes with WooCommerce depends on your hosting solution and technical optimization.
Can I sell both physical and digital products on both platforms?
Yes, both Wix and WooCommerce support physical products, digital downloads and services.
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