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The 16 best blogging tools to start and grow your blog

Best blogging tools

Blogging is first and foremost a passion, but it does require a certain amount of dedication as well. Once you’ve caught the blogging bug, you are in it to win it. That means you’re always aspiring to publish unique, high quality, original content and taking the steps to expand your readership circle further and further.

But keep in mind that running a successful outlet depends on more than just your writing skills. Soon after you decide how to make a website and create a free blog, you realize that even a natural-born-blogger can use a helping hand with things like understanding how search engines work, or developing an eye for great visuals. For this you'll need to explore blogging tools.

Luckily, guides on how to start a blog are available online to offer assistance, and they even do it for free. They’re designed to help any type of writer, from the most beginner to the most professional. Using these blogging tool will save you precious time and effort when it comes to creating this type of website—allowing you to focus on shaping your next perfect blog article. So whether you're starting a travel blog, personal blog or fashion blog, these blogging tools will have you and your writing covered.

Blogging tools list to grow your blog

The following list includes some of the best blogging tools that will support you in your writing journey:

Blogging tools to write better content

01. Write targeted content with Google Keyword Planner

Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for—something that you shouldn’t guess, but rather check. As you prepare to write a blog post, enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition.

With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results. Ranking high for SEO is also a valuable first step in making money blogging and monetizing your blog.

02. Nail those headlines with a title maker generator

The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But learning how to write a headline can be challenging.

If you’re struggling to come up with the perfect headline, using a title maker can point you in the right direction. Enter a couple words about your main topic, and this free tool will show you catchy blog titles and help you decide which direction you want to take with your article.

03. Defeat writer’s block with HubSpot’s post idea generator

Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great blog ideas again and again is not always easy. HubSpot’s Topic Generator is a terrific tool that will help you find multiple ideas that you can develop into awesome blog posts. Enter a few keywords to help narrow down the search and HubSpot will take care of the rest.

04. Take your blog keyword research to the next level with Ahrefs

Ahrefs is a great all-round SEO and blogging tool. We love it for its keyword and site explorer features, allowing you to understand what keywords competitors are ranking for and how case you are to the same success. You can also use this powerful blogging tool to understand how well your blog articles are ranking for keywords, how these rankings change over different dates and how much traffic they generate to your blog post, or blog as a whole.

05. Understand blog intent with Semrush

If you're a blogger and not using Semrush, consider this a not so urgent reminder to add it to your tools arsenal. We don't have time, or space to go into all the things that make Semrush a great blogging tool - so we'll focus on its role in helping you understand intent. Understand if you should target an entity or keyword with a blog post, or another form of content easily.

06. Find captivating photos on Pexels

Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better?

Wix blogger tools - Pexels

07. Upgrade your images with Fotor’s Photo Editor

When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals – so go ahead and explore!

If you're looking for more advanced tools, take a look at this selection of the best free photo editing software you can use.

08. Target your posts with Google Trends

Want to get into your readers’ heads? Use Google Trends to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a history of how popular your search term has proven over time - helping you understand if its a bandwagon you should be jumping on, or if you've missed the chance this time.

09. Write like a professional with Grammarly

Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards.

10. Stay in the know with BuzzSumo

There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with the exact number of Facebook, Twitter, Reddit and Pinterest shares.

Blogging tools to measure performance

11. Measure your blog’s performance with Google Search Console

Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ organic performance, you want to know whether the work you’ve done is actually making an impact. Using Google Search Console will help when improving SEO for blogging. It will allow you to study which keywords are bringing you the most readers. This is just a fraction of the knowledge Google Search Console can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes.

12. Power your blog insights with Google Analytics

Take understanding the performance of your blog to the next level with Google Analytics—now transforming into GA4. This powerful tool can help you understand not only where your blog traffic is coming from, but when and how much. It can also help you understand better any number of engagement metrics, so how readers behave on your page and how your content resonates with them. You can also use it to delve deeper into how readers move from your blog pages to other pages on your website, and the actions they take along the way.

The right blogging platform

13. Start a powerful blog with Wix

To be a blogger you need to have a blog. Sounds pretty elemental, but that’s not the end of the equation. To be a great blogger, you need a powerful blogging platform (see best blogging platform) that simplifies your content creation process. That’s exactly what the Wix is all about. Combining an advanced, intuitive text editor, comprehensive design tools, and awesome Wix features for scheduling, distributing and measuring—it is the ideal place to create the perfect blog.

Good thing you don’t need to be both a writer and a designer with the vast amount of stunning (free) blog templates available for you to choose from. In just a few minutes, you can have a fully operational blog—no SEO technicalities or coding experience needed. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button. 

Choosing the right CMS to create your blog on also means opting for the one that ensures its hosting, security and performance infrastructure deliver high uptime and the securest site out there.

You can also now create a website with AI, with Wix's AI website builder.

The Wix Blog

Blogging tools to help you manage your blog

14. Perfect your flow with Trello

Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well.

Blogging tools to help your content go viral

15. Make your posts shareable with Meme Generator

You know your content is rocking it when readers just can’t help but share it with their own social circles. A powerful way to make your posts more engaging and to encourage readers to share them further is to create original memes and integrate them into your posts. Use Meme Generator to create witty, sarcastic or ridiculous memes that resonate with your readership. You can choose the meme visual from a huge pool of images and add your own text, or use one of the existing memes created by the site’s user base.

Wix blogging tools - Meme Generator

16. Transform your posts into gorgeous videos with Lumen5

If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog on Facebook or other forms of social media. You can also embed the video within your blog post itself, which has a tremendous SEO impact, by extending the average time your visitors spend on your page.

"The AI’s world is developing at a dizzying pace, heading in directions that no one can fully predict. Who could predict that AI would have human-like empathy?"
Guy Sopher, Head of AI Assistant at Wix

How to choose the right blogging tool for you

Choosing the right blogging tool depends on your specific needs, preferences and goals. Here's a guide to help you select the blogging tool that's best for you:

  • Define your goals: Determine your blogging objectives. Are you looking to share personal experiences, showcase your expertise, promote a business or monetize your blog? Clarifying your goals will help you choose a tool that aligns with your objectives.

  • Consider ease of use: Choose a blogging tool with a user-friendly interface and intuitive features that make it easy for you to create, edit and publish blog posts without technical expertise.

  • Content management features: Evaluate the blogging tool's content management capabilities, such as text formatting options, image and multimedia embedding, scheduling posts, categorizing content and managing comments.

  • Customization options: Look for a tool that offers customization options to personalize your blog's design and layout according to your branding and style preferences. This includes customizable themes, color schemes, fonts and layout options.

  • SEO features: Consider the blogging tool's built-in SEO features, such as customizable meta tags, permalink structures, XML sitemap generation and integration with SEO plugins or tools. These features can help improve your blog's visibility in search engine results.

  • Integration with third-party tools: Choose a blogging tool that integrates with other tools and platforms you use, such as social media platforms, email marketing services, analytics tools and eCommerce solutions. Integration can streamline workflows and enhance functionality.

  • Community and support: Look for a blogging tool that has an active user community and provides reliable customer support. Community forums, documentation, tutorials and responsive customer support can help you troubleshoot issues and make the most of the tool's features.

  • Scalability and growth: Consider the blogging tool's scalability and flexibility to accommodate your growing needs over time. Choose a tool that allows you to easily add new features, scale your blog and migrate to a different platform if necessary.

  • Cost and pricing plans: Evaluate the blogging tool's pricing structure and plans to ensure it fits within your budget. Some tools offer free plans with limited features, while others require a subscription or one-time payment for access to advanced features.

  • User reviews and recommendations: Research user reviews and recommendations to gauge the blogging tool's reliability, performance and user satisfaction. Feedback from other bloggers can provide valuable insights into the pros and cons of different tools.

What are the best blogging tools for a beginner?

If you're a beginner blogger and a full list of blogging tools is a lot to prioritize from, we recommend starting small. There are many blogging tools available, for many different purposes and it can get overwhelming as a beginner blogger to decide which are right for you. With this in mind we've put together this top list of beginner blogging tools, once you've scaled your blog and are confident with its growth and management, then you can consider expanding your list.

  • You'll need a blog maker, like Wix, to create your blog. This is an absolute must.

  • No matter how small your blog starts, you'll want to track traffic growth. For organic traffic checking, Google Search Console is another must as a beginner. It's easy to use and a must have if you're tracking your blog in Google search. Wix offers Google Search Console setup as long as you have a paid plan and connected domain.

  • Ahrefs is important for many different blogging needs. These include keyword research, backlinks tracking, competitor research and more. This multi-functional SEO and blogging tool is great for beginner blogs and easy to learn how to use.

Blogging tools FAQ

What is a blogging tool?

There are various blogging tools available to help bloggers create, manage and optimize their blogs. These tools can assist with content creation, organization, SEO, analytics and more. Blogging tools can streamline various aspects of blogging, save time and improve the overall quality and performance of your blog.

What tools are used to create a blog?

What equipment do I need to start a blog?

What is a blog tool?

Can you start a blog as a side hustle?

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