- Sharon Hafuta
- Mar 30
- 12 min read
Updated: Apr 10
Ready to showcase your best work? Start building your portfolio →
Your dream data analyst job isn’t going to float in on a perfectly organized dataset. You’ve got to show them why you’re the perfect fit. And no, we’re not talking about a perfectly fluffed resume or a cover letter with an overly formal intro. What you need is a portfolio website that speaks for itself.
Enter Doreen Weissfelner, head of Wix analytics and home, who knows a thing or two about turning insights into impact. With years of experience demystifying data and building frameworks for data-driven decisions, she’s a firm believer in the power of a portfolio. “A portfolio isn’t just a collection of projects,” she explains. “It’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful. That’s what sets you apart as a true analyst.”
Data analytics is competitive terrain, no doubt about it. It’s not enough to say you can build a dashboard in Tableau or that you’re fluent in SQL. Employers want evidence. They want to see the projects you’ve tackled, the steps you’ve taken and the impact of your work. This is where learning how to make a website from scratch can flip the narrative in your favor. It’s your chance to transform your projects into proof that you know your stuff using a website builder or even an AI website builder.
But don’t stress the idea, we’ve got you covered. By the time we’re done here, you’ll know exactly how to make a portfolio that not only captures your skills but makes recruiters stop in their tracks.
Discover the best portfolio website builders to create stunning portfolio websites that showcase your work effortlessly.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable portfolio website templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site.
What is a data analyst portfolio?
Think of your data analyst portfolio as your personal data storybook—where every project you include shows how you approach challenges, solve problems and create meaningful results. Whether you're working with tools like Wix Analytics or exploring the best web analytics tools, your portfolio is the place to demonstrate your ability to extract insights from raw data and make impactful decisions.
“A well-made portfolio is a way to show your problem-solving process and how you turn raw data into decisions that matter. When I see someone tackle a tricky dataset and transform it into clear, actionable insights, it says so much about their skills and thought process—that’s what truly stands out in this field,” says Doreen.
To get started, your portfolio needs a few essentials—including an about page that gives a snapshot of who you are, a collection of your best projects and a clear summary of your skills. You could also reference your experience with aspects like "what is web analytics" to highlight your understanding of deciphering web traffic, user behavior and trends. Think of it as a way to walk people through how you clean up messy data, design dashboards that make sense, or build models that predict what’s coming next.
But here’s where a portfolio truly shines: it’s not just about showing off your wins. It’s also a chance to say, “This is how I solve problems, and here’s the proof.” It connects what you’ve done in the past to what potential collaborators or employers can expect from you going forward.
How to make a data analyst portfolio in 10 steps
Now that you know what a data analyst portfolio is, here’s how to create one in 10 actionable steps:
01. Define your goals
Before you start building your portfolio, take a moment to get clear on what you want it to achieve. Are you looking to land a specific role, attract freelance clients or showcase your skills for a promotion? Knowing your goals will guide every decision you make—from the projects you include to the way you present your skills. “Your portfolio is your chance to direct the narrative,” says Doreen. “Decide what story you want to tell and build everything else around that.”
With your goals in mind, your portfolio becomes more than a website; it becomes a powerful tool to move you closer to where you want to be.
Get inspired:
02. Pick a domain and website host
Choosing the right domain name and website host is the first step to making your portfolio accessible to the world. Start by doing a domain name search to find something simple, memorable and reflective of your personal brand—whether it’s your name or a term related to data analytics. If you’re stuck, a domain name generator can help spark ideas.
Pair your domain with a reliable host, and if you're on a budget, consider options that offer free website hosting. A strong domain and host might seem like small details, but they’re the foundation for creating a professional portfolio to show your work effectively to employers and collaborators.
Learn more about hosting:
03. Choose a website builder and template
Once you’ve got your domain sorted, it’s time to pick a website builder and search through website templates until you find your perfect fit. Look for a builder that offers flexibility and tools tailored to your needs so you can focus on showcasing your work instead of worrying about the tech.
Take your time exploring templates that align with your style and help your projects shine. With the right builder and template, you’re one step closer to creating a portfolio that’s as professional as you are.
"An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix
Explore Wix's free data analyst templates:
04. Highlight your skills
Your skills are the backbone of your portfolio, so give them the attention they deserve. Make sure to clearly list your expertise—from data visualization to programming languages like Python or R—in a way that’s easy to read.
Doreen says, “Your portfolio should answer the question, ‘What can this person do?’ without making anyone dig for the answer.” Complement your list with examples from past projects, showing not just what you know, but how you’ve applied those skills to deliver results. Keep things focused and concise so readers can quickly understand what you bring to the table.
05. Select your best projects to showcase
When it comes to choosing which projects to include in your portfolio, less is often more. Focus on the quality of your work rather than the quantity, and pick projects that really highlight your strengths as a data analyst. Include a variety of work that demonstrates different skills, from cleaning raw data to creating interactive dashboards. This not only shows off your versatility but also gives potential employers or clients a clear picture of the value you can offer.
06. Design a strong about page
Your about us page is like the heartbeat of your portfolio, giving visitors a glimpse into who you are and what you bring to the table. Think of it as a chance to blend storytelling and design, showing off not just your data skills, but also your personality.
Incorporate elements from the best UX portfolios by keeping things clean and easy to read with thoughtful typography. While it differs from your homepage, this page should still tie into the overall aesthetic of your portfolio.
If you’re wondering what is web design and how to align your about page with web design portfolios, keep in mind that your layout should guide visitors seamlessly while keeping them engaged.
Pro Tip: Your about page can pack an even bigger punch when paired with a professional logo. Use a logo maker to create a design that reflects your style and expertise. If you’re wondering how to design a logo, keep it simple, memorable and aligned with the personality of your portfolio.
"Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix
07. Make yourself easy to contact
You’ve wowed visitors with your work, now make sure they can easily reach you to discuss opportunities or collaborations. A simple, visible contact page can make all the difference. Whether it’s an email address, a contact form or links to your professional social profiles, ensure there’s no guessing involved.
If one of your long-term goals is to monetize your website, building strong connections through an accessible contact page is a great foundation. Keep it clear, professional and inviting to open doors you didn’t even know existed.
08. Optimize for user experience and SEO
A data analyst portfolio isn’t just about looking good; it also needs to perform well in search results. Start by ensuring your site is easy to navigate, loads quickly and adapts beautifully to all screen sizes. Use built-in SEO features to fine-tune elements like metadata, page titles and alt text for images.
When you combine user-friendly design with the capabilities of the best website builders for SEO, you're setting yourself up for greater visibility. Pair these efforts with thoughtful marketing strategies to drive website traffic and make your portfolio discoverable to the right people.
Pro tip: Boost your portfolio’s visibility by adding a blog section. Using a blog maker, you can share insights, data tips or even case studies that highlight your expertise. If you're unsure how to start a blog, focus on topics that match your skills and interests to attract the right audience while improving your SEO.
"Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." - Rebecca Tomasis, blog SEO team lead at Wix
09. Get feedback on your portfolio
Creating your portfolio is just the start; refining it is where the magic happens. Getting feedback from peers, mentors or even potential clients can help you see things from a fresh perspective. “Feedback is the bridge between a good portfolio and a great one,” says Doreen.
Whether it’s your layout, writing or design choices, constructive input can guide you to make improvements that resonate with your audience. Take the time to ask for honest critiques, and you'll be one step closer to a portfolio that truly shines.
10. Keep your data analyst portfolio updated
Your portfolio isn’t a one-and-done deal; it’s a living, breathing representation of your work. Regular updates show potential clients and employers that you're active, growing and staying ahead in the field.
Use a website launch checklist whenever you add new projects or make tweaks to ensure everything runs smoothly—from functionality to appearance. By keeping your portfolio fresh and up-to-date, you’ll always have a reliable tool to showcase your latest accomplishments and skills with confidence.
Find the best website builder for your data analyst portfolio:
Why you need a data analyst portfolio
A data analyst portfolio does more than just showcase your projects—it tells your story as a professional. It demonstrates to potential employers or clients your ability to solve complex problems, analyze a database effectively and communicate insights in a clear and impactful way.
Unlike other types of websites or a resume, which often lists responsibilities and job titles, a portfolio provides tangible evidence of your skills and accomplishments. It allows you to show your work process, from identifying a problem to presenting actionable solutions, giving others a glimpse into how you think and approach challenges.
In today’s competitive job market, a portfolio is a powerful tool for standing out. It highlights your technical expertise in tools like Excel, SQL, Python or Tableau, alongside your ability to interpret and visualize data. By including real-world examples and personal projects, you can showcase your creativity and prove your value to any team. Using the best portfolio website builders to build a strong portfolio is an essential step in positioning yourself as a top-tier candidate in the growing field of data analytics.
Data analyst portfolio examples built on Wix
Need some inspiration for your data analyst portfolio? You're in luck. These Wix portfolios really stand out, showing off each analyst’s unique skills and personality. From clean designs to some seriously cool features, let's explore what makes them special and how you can use their ideas to make your own portfolio even better.
01. Joao Ferreira
Joao Ferreira's portfolio is all about clarity and purpose. Right from the homepage, Joao introduces himself and the services he offers, such as data cleaning, visualization and statistical analysis. His use of data visual elements adds a professional touch that enhances his message. One of the standout features is the “Services” section, where he succinctly outlines his expertise, making his capabilities easy to understand for potential clients or employers.
02. Kelsey Olya Evans
Kelsey Olya Evans' portfolio keeps things simple and focused, with a unique grid-like background. It features direct contact information integrated into the site, making it easy for visitors to get in touch. If you’re looking for a streamlined approach, the simple contact form here is something worth adopting for your own portfolio.
03. Andrew J. Ferguson
Andrew Ferguson's data analyst portfolio shines with its emphasis on professional experience and ambition. Andrew outlines his career goals and top skills prominently, providing a clear picture of his capabilities and aspirations. His “Top Skills” section is particularly compelling, showcasing his expertise in areas like data visualization and project management. It’s an excellent example of how to help visitors immediately understand what you bring to the table.
04. Ethan Cao
Ethan Cao's data analyst portfolio highlights his educational background and certifications. He includes a timeline of relevant coursework and achievements, which is perfect for showcasing his technical knowledge. He also includes a “Download Resume” button, which is the perfect added touch of professionalism. If you’re in the early stages of your career or looking to emphasize your learning path, this approach can be a great addition to your portfolio.
04. Beverlyn Tucker
Beverlyn Tucker's portfolio is packed with diverse projects, ranging from natural language processing (NLP) to AI and sentiment analysis. Her inclusion of project details and technical methodologies not only showcases her expertise but also reflects her passion for data science. Including a wide range of projects like this can demonstrate your versatility and depth of knowledge.
05. Alex the Analyst
Alex the Analyst's website, distinguishes itself by focusing on mentorship and guidance for aspiring data analysts. Alex leverages his experience and YouTube channel to position himself as a go-to resource for those looking to break into the field. A key takeaway from his site is the clear and direct statement of purpose: to help others navigate the path to becoming a data analyst.
How to make a data analyst portfolio FAQ
How do I create a portfolio without any data analyst experience?
If you’re just starting, work on self-driven projects using publicly available datasets from platforms like Kaggle or the UCI Machine Learning Repository. Focus on solving real-world problems, even if they’re hypothetical, as this makes for compelling portfolio content. You can also document your process and results in a detailed write-up to showcase your thought process and technical skills.