- Sharon Hafuta
- May 8
- 14 min read
Updated: 6 days ago
There’s more to being in a band than writing great music. You’ve got a vibe, a voice and a story that deserves a spotlight—and the best way to bring it all together is with a band website that’s as dynamic as your sound. It’s your home base: a place for fans to explore your work, promoters to book your next gig and new listeners to discover what makes your music stand out.
If you're wondering how to make a website from scratch, you're in the right place. Thanks to today’s website builder tools—including a powerful AI website builder—creating a professional-looking music website is easier than ever—even if you're more comfortable on stage than behind a screen. In this guide, we’ll walk you through every step to get your band online and performance-ready.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
Why your band needs to build a website
If you're serious about your music, it's time to get serious about your online presence. Building a dedicated site isn’t just a nice-to-have—it’s one of the smartest ways to promote your music, connect with fans and grow your career on your terms.
Social media platforms can help you build buzz, but they’re limited by algorithms and ever-changing trends. A website, on the other hand, gives you full creative control. It’s a space that reflects your unique style, houses all your content and puts you in charge of the experience your visitors have.
There are many types of websites out there, but for bands and musicians, the best ones are built with intention. Your site can serve as a press kit, merch store, tour calendar, blog and music player—all in one. It helps industry professionals take you seriously, and fans stay engaged beyond the scroll.
And if you’re wondering how to make a business website that supports your music goals, you’re already on the right track. With the right tools, you can create a site that looks as polished as the best website designs in the music world.
Bottom line? When you build your own band website, you’re not just creating a homepage—you’re setting the stage for everything that comes next.
How to make a band website in 9 steps
Follow these essential steps to get your band online with a website that works just as hard as you do.
01. Choose the right website builder for your band
Before you dive into design or content, you’ll need to pick the right platform to build your site—and that starts with a reliable website builder. The best tools give you full creative control while taking care of the technical heavy lifting, so you can focus on your music instead of mastering code.
Start by checking if the builder lets you claim a custom domain name that matches your band. This becomes your permanent online address, and it's key for building credibility and brand recognition.
You’ll also want to look for free website hosting options that are built into the platform. This simplifies the process and helps you avoid third-party services (no need to search for how to host a website). Pay attention to uptime guarantees to ensure your site stays online, even during traffic spikes.
Another must-have is website security—especially if you plan to sell merch, collect emails or handle bookings through your site. SSL certificates, secure payment gateways and privacy settings should come standard.
With the right builder, your band website won’t just look amazing—it’ll be fast, secure and ready to grow with your career.
"Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead at Wix
Create your perfect website today with the best website builders for musicians.
02. Find a template that matches your style
Your web design sets the tone before anyone even hears your music—so choose visuals that reflect your sound, story and vibe. This is where free website templates come in. If you’re wondering what is a template, it’s essentially a pre-designed layout that you can customize to fit your brand, without needing to start from scratch (learn more about how to choose a website template).
The right band template should make it easy to plug in your content, from your logo and album art to tour dates and videos. Look for layouts that put your music front and center, with bold visuals, clear navigation and built-in media features.
Most music website templates include dedicated sections for bios, gig calendars, media players, contact forms and merch. Whether you’re a solo artist or a 5-piece rock band, there's a template out there that can bring your vision to life—and evolve with you as your fanbase grows.
Pro tip: Learn how to make a website mobile-friendly so that your band site looks great on both desktop and mobile. Many fans will first land on your site from their phones, especially after discovering you on social media or Spotify.
"Another way to approach [web design] is to understand the type of content you have and what you want to achieve. For example, if you want a big image in the background, look for a template that provides a good starting point for that. If you want to include a lot of text in your welcome section or the second fold, choose a layout that aligns well with your content and what you want to say." - Dafna Rabin, Wix Templates design team lead
Explore free music website templates:
03. Create essential pages
Once you’ve locked in your layout, it’s time to fill your site with content that informs, engages and inspires. A great band website isn’t just about looks—it’s about structure. Understanding the key parts of a website helps you create a solid foundation your visitors can actually navigate.
Start with your homepage. If you're wondering how to make a homepage, think of it as your band’s welcome mat. It should highlight who you are, what you sound like and what you want visitors to do next—whether that’s listening to a track, watching a video or buying tickets.
From there, build out additional must-have pages:
An About Us page to tell your origin story and introduce your members.
A Contact us page with an email form, booking info or press inquiries.
An FAQ page to cover common questions about your merch, shows or process.
Together, these pages make up the core of a multi page website—which offers more room to grow and organize content compared to a one page website. If you’re just starting out and want to keep it simple, one page websites are fine, but as your audience grows, you’ll likely want the flexibility of multiple pages.
And don’t worry if you’re not a designer. Many builders come with free web design tools to help you customize colors, fonts and structure—all while keeping your layout aligned with modern website design standards. With the right website layout, your content will feel clean, purposeful and easy to explore.
Learn more:
04. Integrate an eCommerce store
Ready to turn your music into merch? Adding an eCommerce website section to your band site lets you sell online—from t-shirts and vinyls to digital downloads and limited-edition bundles. It’s one of the best ways to build revenue and deepen your connection with fans.
Luckily, you don’t need to be a tech wizard to make it happen. A good online store builder will walk you through everything, from setting up product pages to managing payments and shipping. Look for features like inventory tracking, discount codes and mobile checkout to give your fans a seamless buying experience.
Not sure where to begin? Start by learning how to make an eCommerce website with tools built into your website platform. Many website builders come with integrated eCommerce functionality, so you can manage your shop and site all in one place.
Remember: your merch is more than just swag—it’s a wearable or collectible piece of your brand. Make sure your store reflects your band’s aesthetic, voice and energy, just like the rest of your site.
Learn more:
05. Add a blog (optional)
Think blogging is just for writers? Think again. Starting a blog is a powerful way to tell your band’s story, connect with fans and boost your visibility in search engines. Whether you’re announcing a new tour or sharing behind-the-scenes moments, when you create a blog, you’re giving people more reasons to come back to your site.
If you’re wondering what is a blog? It’s a regularly updated section of your site where you post articles, updates or media. And yes, even if you're new to this, blogging for beginners is easier than ever thanks to intuitive tools and ready-made blog post templates.
Start with simple posts: tour diaries, studio updates, songwriting inspiration or album breakdowns. You can also check out blog examples from other bands to see how they engage fans and share their journey.
Not sure how to start a blog or how to start a music blog specifically? Most website builders include built-in blogging features, which means you don’t need any coding knowledge to get started. Just pick from the best blogging platforms, choose one of the best blogging tools and you’re ready to hit publish.
Once you're up and running, explore tips on how to grow your blog—from using social media to optimizing for search engines. The latest blogging statistics show that businesses and creators with active blogs generate more traffic and engagement over time. For bands, that means more listeners, more merch sales and more buzz.
"Blogging is still relevant for building an online presence, establishing authority and demonstrating expertise on a topic. It is also great for managing a brand’s reputation, especially in markets, segments or geographies where fewer campaign resources are invested." - Giorgia Foscarini, international blogs team lead at Wix
06. Include high-quality media
Your music might be audio-first, but visuals play a huge role in how fans experience your brand. That’s why adding high-quality photos, videos and graphics is essential to creating a site that feels legit and engaging.
Start with the basics: upload your best live shots, promo photos and music videos. Use a clean, responsive gallery layout that lets your media shine without slowing down your site. These visuals not only add energy and personality—they also help tell your story.
Don't forget your branding. Strong band logos can become as iconic as your sound. If you don’t have one yet, now’s a great time to learn how to make a band logo that fits your style. It’ll appear across your site, merch and social media, making your band instantly recognizable.
Still figuring out your identity? Look through different band name ideas or sketch out some concepts inspired by your genre, backstory or vibe. A great name and logo combo can go a long way in shaping your visual direction.
Pro tip: If you're looking to expand your reach or diversify income, your website visuals can also support future music business ideas—from teaching to licensing, to building your own label. Professional, high-quality media helps make those ideas feel real and achievable. If you're wondering how to start a music business, your visuals can be the first step in showcasing your vision and professionalism.
"Focus on creating a name that reflects your brand identity and resonates with your target audience. Additionally, conducting thorough keyword research can help you identify relevant terms to incorporate into your business name or domain, without sacrificing originality." - Adi Avraham, SEO growth specialist at Wix
Ready to get a custom logo? Use Wix’s logo maker to get started.
07. Add a mailing list
Think of your mailing list as your VIP guest list. It’s one of the most direct and reliable ways to connect with your fans, promote new releases and fill seats at your next gig. Unlike social media, email lets you own your audience—no algorithm standing between you and the people who want to hear from you.
You can start by adding a newsletter signup form to key spots on your site—like your homepage, footer or even as a pop-up before someone exits. With the right website builder, it’s easy to customize your form to match your branding and add it to your email marketing campaign.
Once you’ve got subscribers, keep them engaged with content that hits the right note. Some ideas:
Announce upcoming shows or tours
Share behind-the-scenes moments or stories from the studio
Drop exclusive merch or early access to tracks
Send monthly roundups with fan-favorite content
Pro tip: Offer a free download (like a demo or wallpaper) as an incentive for signups—it’s a simple way to grow your list while giving fans something back. Building your email list takes time, but it pays off in loyal listeners who feel like they’re part of your journey. And when you’ve got a big release or tour on the horizon? That mailing list could be your most powerful tool.
08. Optimize your band website for SEO
Getting your site online is one thing—getting it found is another. That’s where SEO comes in. I know it can sound technical at first, but it’s really just about making sure the right people—whether that’s fans, promoters or talent bookers—can actually find you online.
I recommend starting with one of the best website builders for SEO, so you get built-in tools like editable meta tags, clean URLs, image alt text and mobile optimization. These SEO features may sound small, but together, they give search engines the context they need to understand (and rank) your pages.
Also—don’t stop at your homepage. If you’re blogging, blog SEO matters too. Focus on blog SEO, including writing descriptive titles, using keywords naturally and linking between posts and other key pages on your site.
And if you’re still thinking, “Do I really need to worry about SEO right now?”—I get it. But even a little effort here can make a big difference. This isn’t about chasing algorithms. It’s about giving your music the audience it deserves.
“Think of SEO as the digital version of getting your band on the main stage. When it’s done right, the people who are searching for your sound will find you—whether they’re fans, promoters or playlist curators.” - Sharon Hafuta, SEO blog editor at Wix
For more tips, strategies and expert guidance, check out the Wix SEO Hub, your go-to resource for building a site that ranks.
09. Launch and promote your site
Your site’s built, your content’s in place and your design is locked in. Now it’s time for the fun part—launching a new website and getting it out into the world.
Before you hit “publish,” run through a quick website launch checklist to make sure everything is working as it should. Double check your links, test your contact forms, preview on mobile and make sure your media loads smoothly. First impressions count, especially when fans and industry pros are checking you out for the first time.
Once you’re live, the next move is visibility. Not sure how to promote your website? Start with your current followers—share the link on social media, add it to your bios and include it in your email signature. Build and segment a fan list so you can promote your latest shows and releases through email marketing—still one of the most effective ways to drive return visits and merch sales.
If you’re on a tight budget, you can still advertise your website for free. Submit it to relevant music directories, collaborate with other artists, start a referral program for merch discounts or write blog posts that rank in search. These grassroots tactics can generate traffic without costing a dime.
Launching your site marks the beginning—not the end—of your digital presence. Keep updating your content, sharing new releases and optimizing based on website performance. The more you engage with your site, the more it’ll work for you.
Band website examples built on Wix
Need a little inspiration before you dive into designing your own site? These real band websites made with Wix show how different artists use their websites to express their identity, connect with fans and grow their careers.
Each example highlights how flexible and powerful a band website can be—whether you're booking gigs, selling merch or building a fanbase from scratch.
01. Krokus Band
What makes it special:
Rock nostalgia meets utility: The Krokus Band's homepage uses old-school textures and fonts that echo the band’s legacy, while still making space for updates and merch.
Tour and legacy emphasis: A dedicated discography and "Biography" section celebrate the band's history, making this site part fan hub, part museum.
No-frills structure: The site gets straight to the point—music, merch, tour dates—ideal for longtime fans wanting updates without clutter.
02. The Woods Band
What makes it special:
Minimalist yet bold design: The Woods' website uses full-bleed images, large typography and intentional whitespace to create a confident, modern aesthetic.
Immersive branding: From the band logo to the curated press kit section, everything feels polished and PR-ready.
Multimedia focus: Embedded music videos and streaming links are front and center, encouraging immediate engagement with their sound.
03. The Romantics Band
What makes it special:
Nostalgia meets powerhouse presence: This iconic band’s website channels The Romantics’ legacy with a bold red-and-black palette, retro font and classic band imagery that instantly calls back their ‘80s heyday.
Simple, scrollable structure: With just a few key sections—bio, tour, merch and media—the site keeps things streamlined, letting longtime fans and new listeners find what they need fast.
Merch and music front and center: Streaming and shop links are easy to access, showing that while the band’s legacy looms large, they’re still active and engaging with fans in all the right ways.
04. Chris Weaver Band
What makes it special:
Engaging homepage experience: Chris Wever's website visitors are greeted with a full-screen video header that immediately immerses them in the band's live performance vibe.
Clear calls-to-action: Prominent buttons guide you to book the band, explore their tour schedule or shop for merch.
Strong visual storytelling: Professional photos and a moody color palette give the site a cohesive, Americana-meets-rock feel that aligns with their brand.
05. Vans Warped Tour
What makes it special:
Archival storytelling: The Vans Warped Tour website, sponsored by the popular footwear brand, Vans, celebrates the tour’s iconic history with throwback posters, photos and press, while also getting fans excited for what's next. This site is also a powerful display of building a website for more than just a band to display music, but to sell tour tickets as well.
Brand consistency: It maintains the edgy, graffiti-inspired aesthetic that defines the Warped Tour identity, seamlessly blending nostalgia with fresh updates.
Nostalgic yet current navigation: Visitors can explore past lineups and moments while staying updated on the upcoming tour, making the site both a trip down memory lane and a prep hub for what’s next.
The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses.
How to make a band website FAQ
How do I create a website for my band?
Creating a website for your band is easier than you might think. Here's how you can do it:
Choose a website builder with tools designed for musicians.
Pick a template that reflects your band’s style.
Add essential pages, like a homepage, about section, tour dates, music player and contact info.
Upload your media–think songs, videos and high-quality images.
Connect social profiles and streaming links for easy access to your music.
Publish and share your site with fans.
With the right tools you’ll go from idea to live site in no time.
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