How to Create a Professional Service Based Website in 10 Steps
This post was last updated on November 23, 2020.
As a service provider in today’s world, you know that the best way to reach potential customers is online. For the sake of convenience and efficiency, most customers prefer to schedule a service through your website instead of calling or stopping by in person. In order to keep up with their expectations and maximize your sales, you’ll need an online scheduling software so that you can accept bookings and payments through your business website.
The best part of it all is that you don’t have to be a Fortune 500 company, hire staff, or know how to code to create a website for your service business. We’re here to show you how you can easily create one yourself – with the highest level of performance, reliability and payment security.
Here’s how to create a professional service based website:
Launch your website
Choose a layout
Brand your website
Add the right pages
Add a scheduling system to sell your services
Pay attention to SEO
Make your website mobile-friendly
Get a second opinion
Promote your services
Keep your site up-to-date
01. Launch your website
The first step is to select a website builder that meets all your design and business needs at once. Chosen by millions of businesses around the world, Wix is one of the best website builders on the market. It's a user-friendly, professional option filled with advanced web design features and business capabilities. You can get started by choosing from one of the many fully customizable business website templates available.
If you’re looking to start with a good foundation quickly that you can fully personalize later on, let Wix ADI take care of everything for you. After asking you a few simple questions, the artificial design intelligence tool will automatically create a service website for you. It instantly arranges the layout, colors, font and even images, which are extracted from your social media account.
02. Choose a layout
When it comes to the layout of your site, there are two main schools of design: the classic website and the one-pager. Both are great options, and your choice depends on your business’s specific needs.
The classic option includes separate pages for each section of your service based website. This is an excellent choice if you have a wide variety of content - say, a blog, photo gallery or FAQ page - that you’d like to distribute across different locations of your site.
A one-page website, on the other hand, is limited to a single page. Each menu item takes the user to a different section of the same page, rather than leading to separate ones. The advantage of this method is that you can control the order in which viewers see your content, plus it works great on mobile. An increasing number of businesses are opting for the latter due to its strong design and simplicity.
03. Brand your website
We know you've put a lot of thought into creating the look and feel of your brand. To maintain the brand identity your customers recognize and love, make sure those elements are carried over onto your website.
Here are some tips to customize your site so that it reflects your brand:
Get a domain
Your domain name is your online address. Typically, this will be the name of your business, as this makes your site look professional and puts your brand’s stamp on the web. Check out this insightful guide on how to choose a domain name for your site.
Create a custom logo
As small as it may be, your logo plays a huge role for your business. Your logo must occupy a prominent place on your site, since this is crucial for building brand recognition and awareness.
If you don’t already have a logo, you can easily create your own using a logo maker. You can then use your logo across all platforms, including your website, newsletters and even your favicon (the small icon that appears on a tab in your browser). Lastly, don’t forget to always link your logo back to your homepage – it’s a long-standing web convention.
Choose your colors
Your choice of colors has a powerful impact on your brand identity. Not only do colors add beauty to your site, but they also evoke emotions or connote certain associations with your brand.
Your color palette plays an important role in the overall performance of your site, bolstering both conversion rates and the time spent on a page. Research suggests that up to 90% of a person’s assessment of your website is based on colors alone. Moreover, color is shown to improve brand recognition by 80%.
For that reason, it’s critical that you choose a strongly branded design - including a powerful color scheme, logo and domain name - as you create a website for your service business.
04. Add the right pages
Now it’s time for the fun part. Think of all the content you want to add to your service website, and determine the most strategic way to organize it. It’s your business, so you can decide how many (and which) pages to include. Here are the most popular options:
This is the central hub of your website. Since it’s often people’s first impression of your brand, it should be both attention-grabbing and informative. Make sure it prominently displays your company’s name and clearly explains what you do.
Since the purpose of your site is to initiate bookings, you should also have a Book Now button placed above the fold. This gives users the option to book or schedule your services immediately upon arriving to your site.
To drive more revenue, you’ll want to add an online scheduling system that lets customers book and pay for your services online. While you can place your online scheduling platform anywhere on your site, many businesses opt to include a separate bookings page. That way, you’ll be able to lay out your services in an intuitive, organized way that includes all the essential details, like name, pricing and availability.
The About Us page offers a personal description of your business. It’s a great place to share the story of who you are, from the origins of your business to your professional achievements and the company mission statement. If you work with multiple staff members, you can also include a Meet the Team section that makes it easy for visitors to get to know your organization.
People should be able to get a sense of the personality behind your brand, as this will ultimately help you build deep connections with customers. As a service provider, forming relationships is the essence of acquiring and cultivating loyal clients.
If visitors need to spend time looking for your contact information, they may decide it’s not worthwhile reaching out or purchasing your service. For that reason, add a separate page or section dedicated to all of your contact information. This should include phone numbers, email, social media accounts, a contact form and any other possible way clients can get in touch with you.
People have also come to expect this information in the footers of websites. Make sure your footer is filled with up-to-date contact details, as well as your company’s address and operational hours.
A blog is an invaluable platform for building a loyal community, establishing yourself as an authority in the field, and driving traffic to your site. In fact, 72% of online marketers say that content creation is their most effective SEO, or search engine optimization, tactic when it comes to ranking high on search engines and increasing your number of site visitors.
For more information about blogging, take a look at this complete guide on blogging for business.
Nothing is more impressive to a potential client than positive, unbiased reviews of your excellent service. For many customers, good reviews are the driving factor in their decision to convert. With that in mind, include a testimonials page on your site - it's an important marketing tactic that can lead to sales.
If you get published in notable publications, make this a point on your website. Just like testimonials, this will improve your brand’s credibility and further position your company as an industry leader.
By including an FAQ page, you can provide answers to questions that may naturally come up while clients browse your site. This helps potential customers feel comfortable about your product and builds trust in your brand.
05. Add a scheduling system to sell your services
Next, add a scheduling system to your site so that customers can book and pay for your services online. Using Wix Bookings, you’ll be able to drive revenue to your business in a way that’s convenient and efficient for both you and your customers.
In just minutes, you can take your offerings and package them as a service - whether it’s a one-on-one appointment with clients, a video class, or a multi-session course. Here’s how to do it:
Add staff members, if you’re working with a team.
Set availability. You can do this by specifying your business’s operating hours, as well as the hours of staff who provide the service.
Choose how to display bookings on your site, whether you want to show them all together or place them on separate pages.
Set how you collect payment. Wix Bookings lets you easily accept full or partial payment through a reputable and secure online system.
Add business details such as your address, currency and time zone.
Upgrade your site to ensure the best bookings plan for your business.
In addition, scheduled appointments can be automatically synced with both your business and customers’ calendars. You and your staff will receive real-time booking updates when a client schedules an appointment. You’ll also have access to your clients’ details - including their contact information, birthdays, and relevant notes - so that you can create the best possible customer experience.
Manage your entire business on-the-go through the Wix Owner App. From both the app and your desktop version, you'll be able to promote your services and related coupons, send invoices, and accept bookings in real-time via live chat.
For more information, take a look at the essential checklist for setting up, managing, and growing your online service business.
06. Pay attention to SEO
SEO is the practice of optimizing your site so that your pages can rank higher in search engine results. While this may sound daunting, you can get started in a few simple steps:
Choose the right domain name
Sign up to Google My Business
Use strategic keywords throughout your site
Wix SEO is a comprehensive and free solution that efficiently guides you through these steps. For more information on SEO strategy, take a look at this guide on how to get your business found on Google.
07. Make your website mobile-friendly
More than 50% of all website traffic worldwide comes through smartphones. This number is only increasing, which means that it’s crucial to make your booking services easily accessible to everyone through mobile.
To optimize for mobile browsing, you’ll need to make sure your site is readable and navigable on a small screen. Wix takes care of that for you, ensuring the mobile version of your site looks beautiful on any device.
08. Get a second opinion
Before you hit publish to take your site live, make sure everything looks and works the way you intended. Preview your website and browse the layout, and remember to proofread it a couple times.
You can even ask a trusted companion to look over things – the more eyes that can spot mistakes ahead of time, the better.
09. Promote your services
Once you’ve published your service website, promote it so that people learn about your brand. A great way to get started is by spreading the word on social media. For additional ways to build exposure and draw in customers, check out these tips to promote your website for free.
10. Keep your site up-to-date
To achieve the best possible results, keep your site fresh and up-to-date. This includes adapting to the latest trends and adding new blog content to build up your authority in your field.
To get a better understanding of your online performance, you can view Analytics for Wix Bookings. This gives you valuable insights into your booking statistics, such as the number of new and returning customers and your most popular pricing plans.
By creating a website that enables customers to purchase your services online, you’ll take your business to new heights - and increase your revenue as a result.
By Rebecca Strehlow
Wix Blog Writer