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Professional chef and food stylist Lily Hirasawa has built a clean, practical free website in which she promotes her expertise and services. Her homepage is set against a white background, which promises that every textual and visual element is highly visible. Navigation links are set in a full-width toolbar along the top (each tab highlighted in turn, so visitors always know where they are). An image slider on first view features chosen dishes, and visitors are invited to browse it manually with back and forward arrows. A “Contact Lily” box on the right includes her phone number and email address, and a chosen recipe is set right below it. The footer is dedicated to a Sign-In box, where visitors can enter their email address and receive updates and news. In the Recipes and Videos page, different recipes are set in an easy-to-update, thumbnail grid-styled portfolio, with linkable images on hover. Once clicked, each image opens up to reveal the same image on a larger scale, and a “Go to Link” button on the bottom. In the “Classes & Workshops” page, there is a smart visual hierarchy that allows visitors to check out the services with ease. Lily’s Contact page features a customized contact widget – a great way for any small business to both generate leads and give visitors the chance for quick contact.
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