- 6 days ago
- 5 min read
Updated: 4 days ago
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Selling subscriptions on Wix means creating a steady stream of recurring revenue by offering your products, services or exclusive content on a regular, automated basis.
In this complete guide you'll learn how to start your subscription business, manage members and grow your recurring sales with Wix all without breaking a sweat. Wix enables businesses to sell products and services through subscriptions and helps online stores generate recurring revenue with subscription tools.
Whether you want to box up monthly coffee beans, offer weekly fitness classes or run a premium newsletter, setting up a recurring payment system with Wix takes just a few clicks. We'll walk you through the entire process from planning your pricing tiers to launching your new eCommerce business.
Learn more about how to sell online with Wix
How to sell subscriptions on Wix in 6 steps
Building a subscription-based business is an excellent way to secure predictable income. By breaking the process down into simple phases, you can launch a recurring service that your audience loves.
01. Plan your subscription model
Before you start building anything, take a moment to define exactly what you want to sell. A subscription model works best when it delivers ongoing value to your customers.
You might decide to sell physical goods like a monthly snack box, digital products like downloadable templates or access to exclusive services like personal coaching sessions.
Understanding your audience's needs makes it easier to create a package they will gladly pay for month after month.
Learn more: How to start a subscription box business
02. Choose a professional eCommerce website builder
To sell subscriptions successfully, you need a reliable platform. Wix is a professional eCommerce website builder that gives you all the tools required to create, manage
and scale your subscription business in one place. Setting up a foundation that handles both the front-end design and back-end billing saves you massive amounts of time.
You can pick an eCommerce website template designed specifically for your industry and customize it to match your brand. Adding your logo, changing colors and updating fonts only takes a few minutes. Or use Wix's AI website builder to prompt a website with AI in minutes.
When your eCommerce site looks professional and functions smoothly, visitors feel much more comfortable entering their credit card details and buying a subscription from you.
"Thanks to billing control, managing subscriptions, and receiving new patients, I was able to grow online to levels I never imagined." Wix user, Alba Mellado, physiotherapist and trainer
03. Add the Wix Pricing Plans app
Once your site looks the way you want it, it's time to add the subscription functionality. The Wix Pricing Plans app is a built-in tool that allows you to offer memberships, packages and recurring subscriptions directly from your dashboard.
Simply click "Add to Site" and itwill automatically create a dedicated pricing page on your website. This app integrates directly with your Wix dashboard, making it incredibly simple to track active subscribers and manage their access.
Managing subscriptions from a centralized dashboard reduces administrative work. You can easily view who paid, who canceled and which plans perform best without jumping between different software tools.
04. Set up your tiers and pricing
Now you get to decide how much to charge and what each tier includes. Giving your customers options usually increases total conversions. Consider creating a basic, standard, and premium tier to capture different segments of your audience.
When naming your tiers, be descriptive. Instead of "Tier 1", try "Coffee Enthusiast" or "Weekend Yogi". Clearly list the benefits included in each plan so visitors know exactly what they get for their money.
05. Connect a reliable payment provider
You can't sell subscriptions without a way to process recurring payments. Head over to the settings in your Wix dashboard and navigate to "Accept Payments." Here, you can connect to Wix Payments or choose from dozens of third-party payment gateways available in your region.
Make sure the provider you select supports recurring billing. Wix handles the complex parts of securely storing payment details and automatically charging your members on their renewal date.
Offering multiple payment methods, like credit cards and digital wallets, lowers friction at checkout.
Wix empowers businesses to scale globally and sell across multiple channels from a single platform. Merchants can localize their stores with automatic translations, accept payments in multiple currencies and calculate taxes automatically for international sales. Wix supports fully integrated point-of-sale systems, unifying online and offline sales management.
06. Launch and market your new subscription plans
With your tiers set and payments connected, you're ready to hit publish. Make sure your pricing page is easy to find in your site's main navigation menu. You want visitors to see your subscription options the moment they land on your site.
Start driving traffic to your new subscription offering through your email list, social media channels or via local community groups. Offer an introductory discount or a free trial to encourage early sign-ups and build momentum.
Keep a close eye on your analytics during the first few weeks. Pay attention to which plan gets the most attention and listen to customer feedback so you can continuously improve your offering.
Subscription business ideas to start on Wix
Seeing how others structure their recurring revenue can spark great ideas for your own business. Here are a few examples that could be built easily on Wix.
Coffee roasters can create a highly successful subscription model by offering fresh beans delivered every two weeks. Use warm colors and enticing photography on your website to make visitors crave a fresh cup of coffee. Your site should clearly explain the roasting schedule, giving subscribers confidence in the freshness of the product.
Transition from a local gym to a global fitness brand by offering a video-on-demand subscription. Members then pay a monthly fee to access hundreds of guided yoga and meditation classes. Opt for a calm, minimal website design that focuses entirely on the instructors and the calming environment.
Start a resource hub charges a quarterly subscription fee for graphic designers who need access to premium fonts, mockups and templates. Your website design should use bold typography and a vibrant color palette to appeal to creative professionals.
How to sell subscriptions on Wix FAQ
What are the best products or services to sell as a subscription on Wix?
You can sell almost anything on a recurring basis as long as it provides ongoing value. Popular options include physical subscription boxes (like food, beauty products, or pet supplies), access to exclusive digital content (like video courses or premium newsletters), and recurring services (like monthly coaching, maintenance, or consulting).
How much does it cost to set up subscriptions on Wix?
To sell subscriptions, you need a Wix paid plan that supports eCommerce features. These plans include everything you need to process payments, manage customer accounts and use the Pricing Plans app. The exact cost depends on your region and the specific tier you choose but the basic eCommerce plans are very affordable for new businesses.
Can I offer a free trial for my subscription plans?
Yes, you can easily offer free trials using the Wix Pricing Plans app. Setting up a trial period is a great way to let potential customers experience your service before committing financially. You can choose exactly how many days the trial lasts and the system will automatically charge the customer once the free period ends.
