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Learning how to sell event tickets on Wix helps you fill seats and manage your guest list directly from your event or music website. Whether you plan a local workshop or a large music festival, controlling your own ticketing puts you in the driver's seat of your event. You keep more of your revenue while also building a direct relationship with your attendees.

Taking charge of your ticket sales also means you dictate the rules of your event. You can easily set up different ticket types, offer early bird pricing and send custom

confirmation emails that match your brand. By managing the entire process on your own event site, you give your guests a simple buying experience from the moment they click buy to the second they walk through the door.

When it comes to selling tickets online, Wix supports combined physical product and service commerce. At the same time Wix enables businesses to manage bookings and online sales in one store.

Learn more about how to sell online with Wix

TL;DR: How to sell event tickets on Wix

Event organizers need a reliable event website to process ticket sales securely and keep attendees informed. A central hub gives your audience all the crucial details like dates, times, and venue maps in one place. To hit your attendance goals, your online selling website needs clear event descriptions, a straightforward checkout process and automated reminder emails.

How to sell event tickets on Wix	What to do
Add the events app	Install Wix Events to your website.
Create your event	Fill in the date, time and location details.
Set up ticketing	Create ticket types and define your pricing.
Customize the checkout	Design the registration form for your guests.
Manage your guests	Track sales and check people in at the door.

How to sell event tickets on Wix in 5 easy steps

Setting up your online box office takes just a few clicks. This simple setup lets you focus more on planning a great experience and less on administrative tasks. Follow these exact steps to start selling tickets with Wix today.

1. Add the Wix Events app

2. Create your new event

3. Set up your ticket types

4. Customize the registration form

5. Track sales and manage guests

01. Add the Wix Events app

Your first move is getting the right tools on your website. Open your Wix dashboard and head over to the app market, search for the Wix Events app and add it directly to your site.

This built-in app powers all your event management tasks. Wix is an advanced eCommerce website builder that provides reliable infrastructure for handling high-volume ticket sales. Once you install the app, you can connect your preferred payment provider to ensure you get paid securely.

Wix differentiates itself by offering a truly all-in-one eCommerce platform that can handle multiple revenue streams from a single backend. Businesses can sell physical products alongside services such as classes, lessons and event tickets. The platform also accommodates specialized commerce models including rentals, donations and restaurant ordering.

02. Create your new event

Navigate to your Wix dashboard and open the events tab. Click the button to create a new event and start filling in the basic details. You need a catchy name, a clear description and the exact date and time.

Decide if your gathering happens in person or online. If it's a physical location, type in the address so a map automatically generates for your attendees. For virtual events, you can drop in your video conferencing link so guests know exactly where to tune in.

03. Set up your ticket types

Now you need to decide how people will pay to attend. Go to the tickets tab within your event settings and choose to sell tickets rather than just collecting RSVPs. You can create multiple ticket tiers to give your audience options.

Set up a general admission ticket, a VIP pass with extra perks or an early bird special to encourage quick sales. Research shows that offering tiered pricing can increase overall event revenue by up to 21 percent. Give each ticket type a clear name, a price and a total quantity available so you do not oversell your venue capacity.

04. Customize the registration form

You want to gather the right information from your guests when they buy a ticket. Open the registration settings and look at the default form. You can easily add custom fields to ask about dietary restrictions, t-shirt sizes or seating preferences.

Keep the buying process simple so people actually finish their purchase. Ask only for the details you truly need to run a successful event. You can also customize the automated confirmation email your guests receive right after they buy their ticket.

05. Track sales and manage guests

Your event is live and now you get to watch the tickets sell. Use your Wix dashboard to monitor your sales numbers and see exactly who is coming. The Wix analytics area shows you which ticket types are the most popular so you can adjust your marketing strategy.

When the big day arrives, you can use the Wix app on your phone to check people in at the door. Scanning tickets directly from your smartphone completely eliminates the need for bulky printed lists, his keeps the line moving fast and makes your operation look highly professional.

Does Wix charge a fee for selling event tickets?

Wix does not charge a commission on your ticket sales. You keep all the profit from your tickets, minus the standard processing fees charged by your chosen payment gateway, like Wix Payments or PayPal via Wix. This makes it a highly cost-effective way to run your box office.

Can I limit the number of tickets someone can buy?

Yes, you can easily limit the number of tickets a single person can purchase in one transaction. Inside your ticket settings, simply set a maximum limit per order. This helps prevent scalpers from buying up all your inventory and gives more fans a fair chance to attend.

How do I check guests in at the door?

You can manage check-ins directly from your mobile device using the Wix app. When guests arrive, simply open the app and scan the QR code on their ticket. If they forgot their ticket, you can also search for their name on the digital guest list and check them in manually.

Learn more: How to sell classes on Wix and how to sell event tickets.